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Shea Moisture

Shea Moisture sees a massive surge in social media mentions and creator activity, driven by TikTok trends and user-generated content showcasing hair results and routines. However, some users express concerns about product effectiveness and ingredients.

About Shea Moisture

Shea Moisture is a personal care brand specializing in natural hair and skincare products.

Insights

shea moisture posts created is up XXXXXX% from the previous month.

Engagements: XXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXX
Daily Average: XXXXXXX
X Week: XXXXXXXXXX -XX%
X Month: XXXXXXXXXX +3,034%
X Months: XXXXXXXXXX -XXXX%
X Year: XXXXXXXXXXX +106%
1-Year High: XXXXXXXXX on 2025-11-26
1-Year Low: XX on 2025-10-29

Engagements by network (24h): Reddit: XXX TikTok: XXXXXXX X: XXXXX YouTube: XXXXX

Mentions: XXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXX
Daily Average: XX
X Week: XXX -XXXX%
X Month: XXXXX +70%
X Months: XXXXX +76%
X Year: XXXXX +177%
1-Year High: XXX on 2025-11-26
1-Year Low: X on 2025-10-29

Mentions by network (24h): Reddit: XX TikTok: XXXXX X: XXX YouTube: XXX

Creators: XXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning Shea Moisture in the last XX hours which is down XX% from XXX in the previous XX hours Daily Average: XX
X Week: XXX -XXXX%
X Month: XXXXX +59%
X Months: XXXXX +65%
X Year: XXXXX +163%
1-Year High: XXX on 2025-11-26
1-Year Low: X on 2025-10-29

The most influential creators that mention Shea Moisture in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@chisomaimee	X	XXXXXXX	X	XXXXXX
@gabezalezz	X	XXXXXXX	X	XXXXX
@TyderiaWard2	X	XXX	X	XXXXX
@hennyy.v	X	XXXXX	X	XXX
@gunika_42	X	XXXXXX	X	XXX
@abrahmaree	X		X	XXX
@nathannokk	X	XXXXXX	X	XXX
@kekekurly	X	XXXXXX	X	XXX
@_jhairon	X	XXXXXX	X	XXX
@frizznotrizz	XX	XXXXXXX	X	XXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% -X%
X Month: XX% -XX%
X Months: XX% -XX%
X Year: XX% -XX%
1-Year High: XXX% on 2024-12-14
1-Year Low: XX% on 2025-12-04

Most Supportive Themes:

Positive Hair Results: (40%) Users are sharing positive experiences and results using Shea Moisture products for their curly and natural hair, highlighting improved texture, definition, and overall hair health.
Product Recommendations & Routines: (30%) Content creators are showcasing their favorite Shea Moisture products and routines, often focusing on specific hair types like 4C or wavy hair, and providing tutorials.
Brand Heritage & Values: (10%) Posts occasionally touch upon Shea Moisture's roots in African heritage and its commitment to natural ingredients, resonating with consumers who value these aspects.

Most Critical Themes:

Product Effectiveness Concerns: (15%) A notable portion of posts express disappointment with Shea Moisture products, citing issues like dryness, product buildup, or a perceived decline in quality over time.
Ingredient Scrutiny: (5%) Some users are questioning specific ingredients in Shea Moisture products, such as hydrolyzed rice protein, and advising others to check labels carefully.