Scentiva

Clorox Scentiva is seeing a massive surge in engagement, driven by viral YouTube content showcasing new fragrances and cleaning power. Despite the buzz, some users are expressing frustration with the brand's advertising.

About Scentiva

Scentiva is a line of scented cleaning products from Clorox.

Insights

scentiva mentions hit [---] which is 259% higher than it's daily average.
scentiva creators hit [--] which is 250% higher than it's daily average.
scentiva sentiment is up 33.33% from the previous week.
scentiva engagements is up 73.83% from the previous week.

Engagements: [-------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [-------]
Daily Average: [-------]
[--] Week: [---------] +74%
[--] Month: [---------] -75%
[--] Months: [----------] +65%
[--] Year: [----------] -78%
1-Year High: [---------] on 2026-01-01
1-Year Low: [--] on 2025-03-06

Engagements by network (24h): X: [--] Instagram: [--] Reddit: [--] YouTube: [-------] TikTok: [-----]

Mentions: [---] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [--]
[--] Week: [---] +3.30%
[--] Month: [---] +30%
[--] Months: [---] +144%
[--] Year: [---] +182%
1-Year High: [---] on 2025-12-22
1-Year Low: [--] on 2025-02-20

Mentions by network (24h): X: [--] Instagram: [--] Reddit: [--] YouTube: [--] TikTok: [--]

Creators: [--] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[--] unique social accounts have posts mentioning Scentiva in the last [--] hours which is up 48% from [--] in the previous [--] hours Daily Average: [--]
[--] Week: [---] -3.80%
[--] Month: [---] +34%
[--] Months: [---] +189%
[--] Year: [---] +124%
1-Year High: [---] on 2025-12-22
1-Year Low: [--] on 2025-02-20

The most influential creators that mention Scentiva in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@tunemusicalmoments	[--]	[---------]	[--]	[------]
@clorox	[--]	[------]	[--]	[------]
@vanesamaro91	[--]	[---------]	[--]	[-----]
@bleachloveranonym	[--]	[-----]	[--]	[---]
@clorox	[--]	[-------]	[--]	[--]
@cloroxarabia	[--]	[------]	[--]	[--]
@toiletbowlfreek1447	[--]	[-----]	[--]	[--]
@dadreviews	[--]	[------]	[--]	[--]
@mumblesvideos	[--]	[-----]	[--]	[--]
@ana	[--]	[--]	[--]	[--]

Sentiment: 97%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 97%
Daily Average: 99%
[--] Week: 100% +25%
[--] Month: 96% -3%
[--] Months: 96% -4%
[--] Year: 96% -3%
1-Year High: 100% on 2025-02-27
1-Year Low: 75% on 2025-03-24

Most Supportive Themes:

Cleaning Routine & Product Reviews: (50%) Users are sharing their cleaning routines and reviewing Clorox Scentiva products, highlighting their effectiveness and pleasant scents.
Self-Care & Rituals: (25%) Posts emphasize the use of Scentiva products as part of self-care routines, associating the brand with relaxation and well-being.

Most Critical Themes:

Annoyance with Ads: (15%) Some users express negative sentiment towards Scentiva advertisements, particularly on platforms like Spotify, citing them as irritating.
Misophonia Triggers: (10%) A few users mention that the ads trigger misophonia, indicating a negative sensory experience.