Santos

Santos Laguna suffers a devastating 1-2 home loss to Mazatlán FC, extending their winless streak and solidifying their last-place position in the league. The team's poor performance sparks widespread fan outrage and calls for significant organizational changes.

About Santos

Santos Laguna is a professional football club based in Torreón, Mexico.

Insights

Santos mentions hit [---] which is 485% higher than it's daily average.
Santos mentions near a 52-week high at [---].
Santos engagements hit 644.3K which is 241% higher than it's daily average.
Santos creators hit [---] which is 182% higher than it's daily average.
Santos creators is up 37.16% from the previous week.
Santos engagements is up 84.02% from the previous month.
Santos mentions is up 109.5% from the previous month.
Santos posts created is up 119.09% from the previous week.

Engagements: [-------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [-------]
Daily Average: [-------]
[--] Week: [---------] +82%
[--] Month: [---------] +84%
[--] Months: [----------] -14%
[--] Year: [----------] -12%
1-Year High: [---------] on 2025-11-10
1-Year Low: [-----] on 2025-09-11

Engagements by network (24h): News: [--] TikTok: [-------] YouTube: [-------] Instagram: [------] Reddit: [-----] X: [-------]

Mentions: [---] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [---]
[--] Week: [---] +85%
[--] Month: [-----] +110%
[--] Months: [-----] -1.80%
[--] Year: [-----] -67%
1-Year High: [---] on 2025-08-05
1-Year Low: [--] on 2025-05-16

Mentions by network (24h): News: [--] TikTok: [---] YouTube: [---] Instagram: [--] Reddit: [--] X: [---]

Creators: [---] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning Santos in the last [--] hours which is up 77% from [---] in the previous [--] hours Daily Average: [--]
[--] Week: [---] +37%
[--] Month: [---] +33%
[--] Months: [-----] -2.20%
[--] Year: [-----] -58%
1-Year High: [---] on 2025-08-05
1-Year Low: [--] on 2025-05-16

The most influential creators that mention Santos in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@ClubSantos	[--]	[-------]	[--]	[-------]
@tunemusicalmoments	[--]	[---------]	[--]	[------]
@lilboimx	[--]	[---------]	[--]	[------]
@mmdeportesmx	[--]	[-------]	[--]	[------]
@santosmania83_	[--]	[-----]	[--]	[------]
@CerebrosG	[--]	[-------]	[--]	[------]
@UnicoSantista	[--]	[-----]	[--]	[------]
@josejuangelmx	[--]	[-----]	[--]	[------]
@tudn_usa	[--]	[---------]	[--]	[------]
@clubsantos	[--]	[-------]	[--]	[------]

Sentiment: 65%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 65%
Daily Average: 68%
[--] Week: 38% no change
[--] Month: 57% -9%
[--] Months: 57% -5%
[--] Year: 57% -34%
1-Year High: 100% on 2025-03-02
1-Year Low: 2% on 2025-12-10

Most Supportive Themes:

Club Santos Laguna Official Content: (30%) Official posts from the club's social media accounts, including highlights, player features, and event announcements.
Match Highlights and Goals: (25%) Posts featuring goals, match recaps, and key moments from recent games, often shared by fan accounts and sports news outlets.
Player Spotlights and Edits: (20%) Content focusing on individual players, including edits, and discussions about their performance.

Most Critical Themes:

Club Sale and Ownership Changes: (15%) Discussions and news regarding the potential sale of the club to Grupo Orlegi and the implications of FIFA's multi-club ownership rules.
Tax Fraud Allegations: (10%) Mentions of the ongoing tax fraud allegations against the club, which are a significant concern for stakeholders.