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Old Spice
Old Spice partners with Superman, but faces product dissatisfaction, especially on TikTok. The brand sees a surge in overall engagements.
About Old Spice
Old Spice is a brand of male grooming products.
Engagements: XXXXXXX #
Engagements 24-Hour Chart Data
Current Value: XXXXXXX
Daily Average: XXXXXXXXX
1 Week: XXXXXXXXX -XX%
1 Month: XXXXXXXXXXX +39%
6 Months: XXXXXXXXXXX +49%
1 Year: XXXXXXXXXXX +26%
1-Year High: XXXXXXXXXXX on 2025-04-24
1-Year Low: XXX on 2025-03-18
| Social Network | YouTube | X | TikTok | |
|---|---|---|---|---|
| Engagements | XXXXXXX | XXXXX | XXXXXX | XXX |
Mentions: XXX #
Mentions 24-Hour Chart Data
Current Value: XXX
Daily Average: XXX
1 Week: XXX -XXXX%
1 Month: XXXXX -XX%
6 Months: XXXXX +195%
1 Year: XXXXXX +152%
1-Year High: XXX on 2025-03-25
1-Year Low: X on 2025-03-18
| Social Network | YouTube | X | TikTok | |
|---|---|---|---|---|
| Mentions | XXX | XX | XX | XX |
Creators: XXX #
Creators 24-Hour Chart Data
XXX unique social accounts have posts mentioning Old Spice in the last XX hours which is down XXXX% from XXX in the previous XX hours
Daily Average: XXX
1 Week: XXX -XX%
1 Month: XXXXX -XX%
6 Months: XXXXX +174%
1 Year: XXXXX +147%
1-Year High: XXX on 2025-04-21
1-Year Low: X on 2025-03-18
The most influential creators that mention Old Spice in the last XX hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @linhtran | X | XXXXXXX | X | XXXXXXX |
| @landenpurifoy | X | XXXXXXXXXX | X | XXXXXX |
| @emstepko | X | XXXXXXX | X | XXXXXX |
| @joeporterpercussion | X | XXXXXXXXX | X | XXXXX |
| @lolnetwork | X | XXXXXXXXX | X | XXX |
Sentiment: XX% #
Sentiment 24-Hour Chart Data
Current Value: XX%
Daily Average: XX%
1 Week: XX% +4%
1 Month: XX% +23%
6 Months: XX% +58%
1 Year: XX% +50%
1-Year High: XXX% on 2024-07-25
1-Year Low: X% on 2024-09-05
Most Supportive Themes
- Nostalgia and Brand Loyalty: (13%) Users express affection for Old Spice and associate it with positive memories.
- Festival and Event Partnerships: (13%) Old Spice's partnerships with festivals and events are generating positive engagement.
- Positive Scent Experiences: (10%) Users are expressing satisfaction with Old Spice scents.
Most Critical Themes
- Product Dissatisfaction and Scent Criticism: (67%) Users are highly dissatisfied with Old Spice products and scents, particularly on TikTok.
Network engagement breakdown:
| Network | Positive | % | Neutral | % | Negative | % |
|---|---|---|---|---|---|---|
| YouTube | XXXXXXX | XX% | XXXXXXX | XX% | XXXXXX | X% |
| X | XXX | X% | XXX | X% | XXXXX | X% |
| TikTok | XXXXX | X% | XXXXXX | X% | XXXXX | X% |
| XXX | X% | XXX | X% | X | X% | |
| Total | XXXXXXX | XX% | XXXXXXX | XX% | XXXXXX | X% |
Top assets mentioned In the posts about Old Spice in the last XX hours
Procter & Gamble (PG) Walmart, Inc. (WMT) Mist (MIST) Hertz Global Holdings, Inc Common Stock (HTZ) The Scotts Miracle-Gro Company (SMG) The Walt Disney Company (DIS) Sanofi (SNY) CVS Health Corp (CVS)
Top topics mentioned In the posts about Old Spice in the last XX hours
spice, gillette, coins music, axe, fragrance, youtube, burna boy, vybz kartel, palmolive, dove, fiji, speed stick, drake, ads, sweat, playing, $6753t, india, money, all the, haul, rockstar, hygiene, unboxing, #fyp, coins energy, procter gamble, reddit, london, budgeting, dettol, #foryou, shopkick, girls, longterm, skincare, stocks defense, blend, amzn, roma, barcelona, olay, ytshorts, #viral, #ytshorts, generated, coins ai, ice cream, tide, stocks technology, stocks consumer defensive, colgate, bounty, canada, gamble, jordan, cerave, $wmt, china, germany, welcome to, stocks healthcare, nascar, meta, facebook, beta, call me, trendy, pairs, bvlgari, $mist, insta, head and shoulders, oral b, crest, arm and, arm and hammer, nivea, los angeles, los angeles rams, hey dudes, blaze, $adsf, adidas, herbal essences, aqua, formula 1, coins, neutrogena, aveeno, ogx, suave, debt, philips, the honest, motorcycles, lever, candle, air wick, first impression
Top Social Posts #
Top posts by engagements in the last XX hours
Showing only X posts for non-authenticated requests. Use your API key in requests for full results.
"D is Hugh half nut f.p Fleiss old spice XX and XX or XX doesnt ad up to friendship usually does it"
@artsnglmlnewpicassog on YouTube 2025-07-16 18:03:00 UTC XX followers, XX engagements
"@HibsGee @gggirl924 Afternoon Hibby and mr's H loved the smell Old Spice 👌✨✨"
@patraoctober on X 2025-07-16 13:36:31 UTC XXX followers, X engagements
"Life regret. I lined up at Disney World Florida for XX minutes to get a ride in the TEACUPS with it XX F out in 1996"
@beefcanuck on X 2025-07-16 12:40:47 UTC 3624 followers, XX engagements
"@ShrytaVT If you have cheesecake with no paprika in the 13th month of December 2069 and your lawyer borrows a liter of Old Spice soap what can you get out of your pocket to rescue the President"
@lynxandtrashVA on X 2025-07-16 08:10:36 UTC XXX followers, XX engagements