Old Spice
Old Spice sees a massive surge in engagements, hitting 23.5M, a 252% increase over its daily average, driven by recent Super Mario Galaxy movie tie-ins and nostalgic ad content.
About Old Spice
Old Spice is a brand of male grooming products, primarily known for its deodorants and body washes.
Insights
- old spice sentiment near a 52-week high at [--].
- old spice engagements hit 23.5M which is 252% higher than it's daily average.
- old spice sentiment is up 10.59% from the previous week.
- old spice posts created is up 48.78% from the previous week.
Engagements: [----------] (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: [----------]
Daily Average: [---------]
[--] Week: [----------] +5.70%
[--] Month: [-----------] +8.20%
[--] Months: [-------------] +111%
[--] Year: [-------------] +421%
1-Year High: [-----------] on 2025-04-24
1-Year Low: [---] on 2025-02-20
Engagements by network (24h): News: [--] X: [------] TikTok: [----------] YouTube: [---------] Instagram: [--] Reddit: [---]
Mentions: [---] (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [---]
[--] Week: [-----] +8.30%
[--] Month: [-----] +26%
[--] Months: [------] +43%
[--] Year: [------] +297%
1-Year High: [-----] on 2025-12-25
1-Year Low: [--] on 2025-02-20
Mentions by network (24h): News: [--] X: [---] TikTok: [---] YouTube: [---] Instagram: [--] Reddit: [--]
Creators: [---] (24h)
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning Old Spice in the last [--] hours which is down 4.80% from [---] in the previous [--] hours
Daily Average: [---]
[--] Week: [-----] +4.30%
[--] Month: [-----] +23%
[--] Months: [-----] +34%
[--] Year: [------] +255%
1-Year High: [-----] on 2025-12-25
1-Year Low: [--] on 2025-02-20
The most influential creators that mention Old Spice in the last [--] hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @oldspicela | [--] | [-------] | [--] | [---------] |
| @tunemusicalmoments | [--] | [---------] | [--] | [---------] |
| @oldspice | [--] | [-------] | [--] | [-------] |
| @oldspice_de | [--] | [------] | [--] | [------] |
| @theholyblack | [--] | [------] | [--] | [------] |
| @oldspice.ph | [--] | [--] | [------] | |
| @pgcadadia | [--] | [------] | [--] | [------] |
| @joeporterpercussion | [--] | [---------] | [--] | [------] |
| @shopdealsbyseb | [--] | [------] | [--] | [-----] |
| @brookeerobertss | [--] | [---------] | [--] | [-----] |
Sentiment: 99%
Sentiment 24-Hour Time-Series Raw Data
Current Value: 99%
Daily Average: 79%
[--] Week: 94% +9%
[--] Month: 99% +2%
[--] Months: 99% +40%
[--] Year: 99% +22%
1-Year High: 100% on 2025-03-03
1-Year Low: 7% on 2025-07-18
Most Supportive Themes:
- Product Effectiveness and Scent: (30%) Users praise the effectiveness of Old Spice deodorants and body washes, highlighting their scents and long-lasting freshness.
- Nostalgia and Advertising: (25%) Many posts reference classic Old Spice commercials, evoking nostalgic feelings, particularly those featuring Terry Crews.
- Promotions and Deals: (20%) Users actively share information about sales, coupons, and deals on Old Spice products, often from retailers like CVS.
Most Critical Themes:
- Product Performance Issues: (5%) A small number of users report negative experiences, such as deodorants not lasting long or causing skin irritation.
- Brand Perception: (3%) Some posts humorously question or critique the brand's marketing or product names, though often in a lighthearted manner.
Top Old Spice Social Posts
Top posts by engagements in the last [--] hours
Showing a maximum of [--] top social posts without a LunarCrush subscription.
"After Old Spice and Pillsbury cookie leaks a deep cut Super Mario Galaxy Movie cameo has been revealed by toy packaging https://www.gamesradar.com/entertainment/animation-movies/after-old-spice-and-pillsbury-cookie-leaks-a-deep-cut-super-mario-galaxy-movie-cameo-has-been-revealed-by-toy-packaging/ https://www.gamesradar.com/entertainment/animation-movies/after-old-spice-and-pillsbury-cookie-leaks-a-deep-cut-super-mario-galaxy-movie-cameo-has-been-revealed-by-toy-packaging/"
X Link @GamesRadar 2026-02-16T12:14Z 951.9K followers, [----] engagements
"Old Spice da voz a las madres consternadas por la transicin a la edad adulta de sus retoos https://www.marketingdirecto.com/creacion/campanas-de-marketing/old-spice-da-voz-madres-consternadas-transicion-edad-adulta-retonos https://www.marketingdirecto.com/creacion/campanas-de-marketing/old-spice-da-voz-madres-consternadas-transicion-edad-adulta-retonos"
X Link @mkdirecto 2026-02-16T10:20Z 407.2K followers, [---] engagements
""" [--] [--] : GILLETTE Mach3 + [--] - [-----] . GILLETTE Regular [---] - [----] . GILLETTE [---] - [-----] . OLD SPICE [--] + Wolfthorn [---] - [-----] . [--] [--] Men [---] - [-----] . - Men [--] - [-----] . Men Ultra [---] - [----] . IT'S MY LIFE Credo [--] [---] - [-----] . Step by step [--] - [----] . mila.by"
YouTube Link @mila_shop 2026-02-16T08:53Z [----] followers, 611.1K engagements
"Old Spice 2014n ikonik Mom Song reklamn R&B esintili yeni bir filmle gncelleyerek anneoul ilikisini mizahi bir dille yeniden yorumlad. Haberin tamam 👇 https://mediacat.com/old-spice-mom-songu-12-yil-sonra-yeniden-yorumladi/ https://mediacat.com/old-spice-mom-songu-12-yil-sonra-yeniden-yorumladi/"
X Link @MediaCat 2026-02-16T08:01Z 136.1K followers, [---] engagements
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