Olay

Olay sees a massive surge in social media activity, with engagements up 737% and creators up 848% week-over-week, hitting 52-week highs in mentions and creators.

About Olay

Olay is a well-known brand specializing in a diverse range of skincare and personal care items.

Insights

olay engagements hit 28.4M which is 209% higher than it's daily average.
olay creators is up 848.2% from the previous week.
olay engagements is up 737.22% from the previous week.
olay mentions is up 955.81% from the previous week.
olay posts created is up 2069.89% from the previous week.
olay Creators hit a 52-Week high of [------] for the day
olay Creators hit an all time of [------] for the day
olay Mentions hit a 52-Week high of [------] for the day
olay Mentions hit an all time of [------] for the day

Engagements: [----------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [----------]
Daily Average: [---------]
[--] Week: [-----------] +737%
[--] Month: [-----------] -14%
[--] Months: [-------------] +167%
[--] Year: [-------------] +75%
1-Year High: [----------] on 2025-12-06
1-Year Low: [-------] on 2025-03-23

Engagements by network (24h): X: [----------] News: [--] TikTok: [----------] Reddit: [-----] YouTube: [---------] Instagram: [-------]

Mentions: [-----] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [-----]
Daily Average: [-----]
[--] Week: [------] +956%
[--] Month: [------] +455%
[--] Months: [------] +95%
[--] Year: [------] +60%
1-Year High: [------] on 2026-02-13
1-Year Low: [---] on 2025-03-07

Mentions by network (24h): X: [-----] News: [--] TikTok: [---] Reddit: [--] YouTube: [---] Instagram: [--]

Creators: [-----] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[-----] unique social accounts have posts mentioning Olay in the last [--] hours which is down 20% from [-----] in the previous [--] hours Daily Average: [---]
[--] Week: [------] +848%
[--] Month: [------] +433%
[--] Months: [------] +107%
[--] Year: [------] +61%
1-Year High: [------] on 2026-02-13
1-Year Low: [---] on 2025-02-17

The most influential creators that mention Olay in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@tunemusicalmoments	[--]	[---------]	[---]	[---------]
@olay	[--]	[------]	[--]	[---------]
@asayisberkemal0	[--]	[-------]	[--]	[-------]
@GDomaldo	[--]	[------]	[--]	[-------]
@daily_magazin	[--]	[------]	[--]	[-------]
@darkwebhaber	[--]	[---------]	[--]	[-------]
@ZamHaberAjans	[--]	[-------]	[--]	[-------]
@bpthaber	[--]	[---------]	[--]	[-------]
@OlayBesiktas	[--]	[-------]	[--]	[-------]
@yirmiucderece	[--]	[-------]	[--]	[-------]

Sentiment: 95%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 95%
Daily Average: 88%
[--] Week: 97% no change
[--] Month: 95% -3%
[--] Months: 95% no change
[--] Year: 95% +63%
1-Year High: 100% on 2025-03-27
1-Year Low: 48% on 2025-09-11

Most Supportive Themes:

Skincare and Beauty: (50%) Users praise Olay products for their luxurious feel, pleasant scents, and effectiveness in making skin soft and clear, integrating them into daily routines for an enhanced shower experience.
Product Endorsements and Hauls: (30%) Olay products are frequently featured in hauls and as gifted items, often in collaboration with influencers, highlighting new and seasonal collections.

Most Critical Themes:

Brand Mentions and Engagement: (0.2%) Despite high positive sentiment, the number of mentions and creators discussing Olay is nearing a 52-week low, indicating a potential decrease in organic conversation volume.