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Olay

Olay sees a massive surge in engagements driven by TikTok and YouTube, with over XXX million interactions in XX hours. Despite this engagement spike, the number of creators mentioning Olay is nearing a 52-week low, indicating a potential shift in organic conversation dynamics.

About Olay

Olay is a well-known brand specializing in a diverse range of skincare and personal care items.

Insights

olay sentiment is up XXXXX% from the previous week.

Engagements: XXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXXX +8.90%
X Month: XXXXXXXXXXX +112%
X Months: XXXXXXXXXXXXX +99%
X Year: XXXXXXXXXXXXX -XX%
1-Year High: XXXXXXXXXX on 2025-11-29
1-Year Low: XXXXXXX on 2025-01-28

Engagements by network (24h): Reddit: XXX TikTok: XXXXXXXXX X: XXXXXX YouTube: XXXXXXXXX

Mentions: XXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXX
Daily Average: XXX
X Week: XXXXX -XX%
X Month: XXXXX +29%
X Months: XXXXXX +73%
X Year: XXXXXX -XX%
1-Year High: XXXXX on 2025-07-25
1-Year Low: XXX on 2025-01-28

Mentions by network (24h): Reddit: XXX TikTok: XXXXX X: XXX YouTube: XXXXX

Creators: XXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning Olay in the last XX hours which is down XX% from XXX in the previous XX hours Daily Average: XXX
X Week: XXXXX -XX%
X Month: XXXXX +27%
X Months: XXXXXX +87%
X Year: XXXXXX -XX%
1-Year High: XXXXX on 2025-07-25
1-Year Low: XXX on 2025-01-28

The most influential creators that mention Olay in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@olay	X	XXXXXX	X	XXXXXXXXX
@opetolay	X	XXXXXX	X	XXXXXXX
@styleandbeautydoctor	X	XXXXXX	X	XXXXXXX
@fevzidemircan	X	XXXXXXX	XX	XXXXXXX
@olay	X	XXXXXX	X	XXXXXXX
@isabelclanc	X	XXXXXXXXX	X	XXXXXXX
@olayuk	X	XXXXX	X	XXXXXXX
@thefaceau	X	XXXXX	X	XXXXXXX
@olayph	X	XXXXXX	X	XXXXXX
@pamela.sue74	XX	XXXXXX	X	XXXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% +16%
X Month: XX% -XX%
X Months: XX% -XX%
X Year: XX% +4%
1-Year High: XX% on 2025-10-15
1-Year Low: XX% on 2025-02-13

Most Supportive Themes:

Skincare and Beauty: (50%) Olay body wash is praised for its spa-like feel, creamy texture, and pleasant scent, leaving skin soft without residue. Users are upgrading their shower routines with Olay products, highlighting them as essential for achieving glass or clear skin.
Product Endorsements and Hauls: (30%) Several posts feature Olay products as part of hauls or gifted items, often in collaboration with influencers and platforms like Influenster. These posts showcase new or seasonal collections, including holiday editions and specific scents.

Most Critical Themes:

Brand Mentions and Engagement: (20%) While Olay sentiment is high, the number of mentions and creators discussing the brand is near a 52-week low. This suggests a potential decrease in organic conversation volume despite positive sentiment.