Mukbang
Mukbang engagement surges over 700% week-over-week, with a massive increase in posts and creator activity. This explosive growth is driven by ASMR and food challenge content, dominating social feeds.
About Mukbang
Mukbang is an online broadcast where a host eats food while interacting with their audience.
Insights
- mukbang engagements is up 1598.52% from the previous week.
- mukbang posts created is up 1156.39% from the previous week.
Engagements: [-----------] (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: [-----------]
Daily Average: [-----------]
[--] Week: [-------------] +1,599%
[--] Month: [-------------] -49%
[--] Months: [--------------] +3.70%
[--] Year: [---------------] +82%
1-Year High: [-------------] on 2025-12-06
1-Year Low: [-------] on 2026-02-15
Engagements by network (24h): Reddit: [-----] X: [-------] Instagram: [---------] News: [-----------] TikTok: [-----------] YouTube: [-----------]
Mentions: [------] (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: [------]
Daily Average: [------]
[--] Month: [------] +15%
1-Year High: [------] on 2025-12-22
1-Year Low: [---] on 2026-02-15
Mentions by network (24h): Reddit: [--] X: [---] Instagram: [--] News: [--] TikTok: [------] YouTube: [------]
Creators: [------] (24h)
Creators 24-Hour Time-Series Raw Data
[------] unique social accounts have posts mentioning Mukbang in the last [--] hours which is down 1.80% from [------] in the previous [--] hours
Daily Average: [------]
[--] Month: [------] +0.98%
1-Year High: [------] on 2025-12-21
1-Year Low: [---] on 2026-02-16
The most influential creators that mention Mukbang in the last [--] hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @gongsam_table203 | [--] | [----------] | [--] | [----------] |
| @tunemusicalmoments | [--] | [---------] | [-----] | [----------] |
| @suzaki65 | [--] | [--] | [---------] | |
| @lifeofcian | [--] | [---------] | [--] | [---------] |
| @kimliztoo | [--] | [---------] | [--] | [---------] |
| @cookitgirleats | [--] | [---------] | [--] | [---------] |
| @itsriyma | [--] | [-------] | [--] | [---------] |
| @oayu_mogu | [--] | [-------] | [--] | [---------] |
| @thenoemurillo | [--] | [---------] | [--] | [---------] |
| @baklaeats | [--] | [---------] | [--] | [---------] |
Sentiment: 84%
Sentiment 24-Hour Time-Series Raw Data
Current Value: 84%
Daily Average: 82%
[--] Week: 79% -2%
[--] Month: 20% -62%
[--] Months: 20% -55%
[--] Year: 20% -62%
1-Year High: 97% on 2025-11-24
1-Year Low: 20% on 2026-02-16
Most Supportive Themes:
- ASMR & Mukbang Content: (70%) Content focusing on ASMR triggers and mukbang eating shows garners significant engagement, often featuring diverse food types and satisfying sounds.
- Food Challenges & Variety: (20%) Posts featuring food challenges, unique food combinations, and a wide array of cuisines, from fast food to international dishes, attract large audiences.
- Creator Interaction & Community: (10%) Creators actively engage with their audience through calls to action, social media links, and community-building initiatives, fostering a sense of connection.
Most Critical Themes:
- Engagement Metrics: (60%) While engagement is high, follower counts vary significantly, suggesting a potential for audience acquisition challenges for some creators.
- Platform Diversity: (40%) Mukbang content is spread across YouTube and TikTok, indicating a fragmented audience and varying content strategies per platform.
Top Mukbang Social Posts
Top posts by engagements in the last [--] hours
Showing a maximum of [--] top social posts without a LunarCrush subscription.
"like i loveee watching him eat something might b wrong w me i know 90% of those mukbang videos be fetish content cuz it be working on me sometimes😭💔 i know 90% of those mukbang videos be fetish content cuz it be working on me sometimes😭💔"
X Link @i30clip 2026-02-15T20:37Z 18.6K followers, 180.4K engagements
"WIN [---] IF YOU CAN FINISH ITALYS UNBEATEN BURGER CHALLENGE BeardMeatsFood In this week's episode we're at Bandito Burrito in Reggio Emilia Italy where if you can finish a gigantic 3kg smash burger accompanied by a mountain of double cooked chips then not only is the [--] meal FREE but you get [---] CASH MONEY for your troubles too.not to mention.of course.a t-shirt. FOLLOW ME: @BeardMeatsFood WATCH BFOTM: https://www.youtube.com/@BeardsFlavourOfTheMonth WATCH THE PODCAST: https://www.youtube.com/@BreakingBeardPod FOLLOW THE PODCAST: @BreakingBeardPod #FoodChallenge #Burger #EatingShow #Italy"
YouTube Link @beardmeatsfood 2026-02-15T19:00Z 6.2M followers, 3M engagements
"@unicefess sorry nih kalau salty ye gue sama cowo gue bukan tipikal yg ngasih gift bunga/coklat menurut kita in this economy si ga wise jdi better mukbang. nah tapi sbg cewe gue juga pgn dikasih bunga tapi ya gue si mikirnya itu pengen doang ga butuh meanwhile kalau makan si psti kenyang"
X Link @buatdulubaru3 2026-02-15T17:50Z [--] followers, [---] engagements
"@kimmyexp kakk kim aku ikutin saran kamu tentang mukbang ehh beneran dapet wkaakakaka lumayann"
X Link @1426lock 2026-02-15T17:27Z [---] followers, [---] engagements
Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing