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Morphe

Morphe is shifting its focus to be product-first rather than influencer-led, aiming to redefine its brand strategy. This move comes as the brand sees significant engagement and mentions near a 52-week high.

About Morphe

Morphe is a well-known cosmetics brand specializing in makeup products and professional-grade brushes.

Insights

morphe mentions near a 52-week high at 1416.
morphe engagements is up XXXXXX% from the previous week.
morphe mentions is up XXXXX% from the previous month.
morphe Creators hit a 52-Week high of XXXXX for the day
morphe Creators hit an all time of XXXXX for the day
morphe Mentions hit a 52-Week high of XXXXX for the day
morphe Mentions hit an all time of XXXXX for the day
morphe Engagements hit a 52-Week high of XXXXXXXXXXX for the day
morphe Engagements hit an all time of XXXXXXXXXXX for the day

Engagements: XXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXXX +456%
X Month: XXXXXXXXXXX +331%
X Months: XXXXXXXXXXX +58%
X Year: XXXXXXXXXXXXX +177%
1-Year High: XXXXXXXXXXX on 2025-12-06
1-Year Low: XXXXXXX on 2025-02-13

Engagements by network (24h): News: XX Reddit: XXX TikTok: XXXXXXXXX X: XXXXX YouTube: XXXXXXX

Mentions: XXXXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXX
Daily Average: XXX
X Week: XXXXX +13%
X Month: XXXXX +19%
X Months: XXXXXX +70%
X Year: XXXXXX +487%
1-Year High: XXXXX on 2025-12-10
1-Year Low: XXX on 2025-01-06

Mentions by network (24h): News: X Reddit: XXX TikTok: XXXXXX X: XXX YouTube: XXXXX

Creators: XXXXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXXXX unique social accounts have posts mentioning Morphe in the last XX hours which is down XXXX% from XXXXX in the previous XX hours Daily Average: XXX
X Week: XXXXX +8.90%
X Month: XXXXX +8.50%
X Months: XXXXXX +68%
X Year: XXXXXX +356%
1-Year High: XXXXX on 2025-12-10
1-Year Low: XXX on 2025-01-06

The most influential creators that mention Morphe in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@morpheofficial	X	XXXXXXXXX	XX	XXXXXX
@fabulushbeauties	X	XXXXXX	X	XXXXXX
@helloimashy	X	XXXXXXX	X	XXXXXX
@ashleykaylamakeup	X	XXXXXXX	X	XXXXXX
@estellelebourgeois_	X	XXXXXXX	X	XXXXXX
@bellaayar	X	XXXXXXX	X	XXXXXX
@mmaddierosehill	X	XXXXXXX	X	XXXXXX
@elm0zwrld	X	XXXXXXXXX	X	XXXXXX
@katienicolee1	X	XXXXXX	X	XXXXXX
@katherinedelameza	XX	XXXXXXX	X	XXXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% no change
X Month: XX% +5%
X Months: XX% +5%
X Year: XX% +7%
1-Year High: XXX% on 2025-02-03
1-Year Low: XX% on 2025-11-24

Most Supportive Themes:

Makeup Tutorials & GRWMs: (60%) Users are sharing 'Get Ready With Me' videos and makeup tutorials, showcasing various products and techniques.
Product Reviews & Hauls: (25%) Content includes unboxing new makeup items and sharing reviews of products, often from popular retailers like Ulta.
Brand Mentions & Collaborations: (15%) Morphe products are frequently mentioned alongside other cosmetic brands, indicating user engagement and potential collaborations.

Most Critical Themes:

Drugstore vs. High-End Comparisons: (0.7%) Posts sometimes compare Morphe products to higher-end brands, with a focus on affordability and value.
Specific Product Focus: (0.3%) Certain Morphe products, like lip liners and blushes, are highlighted for their performance and shade range.

Top Morphe News

Top news links shared on social in the last XX hours

Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.

"Morphe Wants to Become Product-first Not Influencer-led"
News Link @YahooSports 2023-04-13T22:01Z 550.1K followers, 404.4K engagements