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Morphe is shifting its focus to be product-first rather than influencer-led, aiming to redefine its brand strategy. This move comes as the brand sees significant engagement and mentions near a 52-week high.
Morphe is a well-known cosmetics brand specializing in makeup products and professional-grade brushes.
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXXX +456%
X Month: XXXXXXXXXXX +331%
X Months: XXXXXXXXXXX +58%
X Year: XXXXXXXXXXXXX +177%
1-Year High: XXXXXXXXXXX on 2025-12-06
1-Year Low: XXXXXXX on 2025-02-13
Engagements by network (24h): News: XX Reddit: XXX TikTok: XXXXXXXXX X: XXXXX YouTube: XXXXXXX
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXX
Daily Average: XXX
X Week: XXXXX +13%
X Month: XXXXX +19%
X Months: XXXXXX +70%
X Year: XXXXXX +487%
1-Year High: XXXXX on 2025-12-10
1-Year Low: XXX on 2025-01-06
Mentions by network (24h): News: X Reddit: XXX TikTok: XXXXXX X: XXX YouTube: XXXXX
Creators 24-Hour Time-Series Raw Data
XXXXX unique social accounts have posts mentioning Morphe in the last XX hours which is down XXXX% from XXXXX in the previous XX hours
Daily Average: XXX
X Week: XXXXX +8.90%
X Month: XXXXX +8.50%
X Months: XXXXXX +68%
X Year: XXXXXX +356%
1-Year High: XXXXX on 2025-12-10
1-Year Low: XXX on 2025-01-06
The most influential creators that mention Morphe in the last XX hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @morpheofficial | X | XXXXXXXXX | XX | XXXXXX |
| @fabulushbeauties | X | XXXXXX | X | XXXXXX |
| @helloimashy | X | XXXXXXX | X | XXXXXX |
| @ashleykaylamakeup | X | XXXXXXX | X | XXXXXX |
| @estellelebourgeois_ | X | XXXXXXX | X | XXXXXX |
| @bellaayar | X | XXXXXXX | X | XXXXXX |
| @mmaddierosehill | X | XXXXXXX | X | XXXXXX |
| @elm0zwrld | X | XXXXXXXXX | X | XXXXXX |
| @katienicolee1 | X | XXXXXX | X | XXXXXX |
| @katherinedelameza | XX | XXXXXXX | X | XXXXXX |
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% no change
X Month: XX% +5%
X Months: XX% +5%
X Year: XX% +7%
1-Year High: XXX% on 2025-02-03
1-Year Low: XX% on 2025-11-24
Most Supportive Themes:
Most Critical Themes:
Top news links shared on social in the last XX hours
Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.
"Morphe Wants to Become Product-first Not Influencer-led"
News Link @YahooSports 2023-04-13T22:01Z 550.1K followers, 404.4K engagements
Top posts by engagements in the last XX hours
Showing only X posts for non-authenticated requests. Use your API key in requests for full results.
"Wait what's going on with Maybelline 🧐 Also: so many Drugstore Makeup Launches"
YouTube Link @itsjessicabraun 2025-12-11T20:25Z 661K followers, 10.2K engagements
"@thewhitewidow__ Mine is: Huda beauty color corrector Haus labs foundation Too faced concealer Catrice eyebrow pencil Maybelline brow fixer Random local liquid blush + bronzer Revolution eyeshadow Morphe setting power Anastasia powder blush Nyx eyeliner Sensational mascara Infallible spray"
X Link @ceruleannmist 2025-12-11T18:41Z X followers, XX engagements
"Morphe and Nyx Recommendations for a Muted COOL Neutral Olive with medium to Tan depth"
Reddit Link @so_oliveyyy 2025-12-11T17:39Z X followers, XX engagements
"my exact makeup routine is elf skin tint sculpted by aimee concealer nars pot concealer saie setting powder/ or morphe studio london bronzer rhode blush - freckle or toasted teddy (i have so many blushes tbh) ABH brow gel vieve setting spray"
X Link @thewhitewidow__ 2025-12-11T17:04Z XXX followers, XXX engagements