Mischief
Mischief's latest campaign for JCPenney is making waves, driving massive engagement on TikTok. Meanwhile, discussions around AI and deepfakes are sparking critical conversations on X.
About Mischief
Mischief is an advertising agency known for its creative and impactful marketing campaigns.
Insights
- Mischief sentiment is up 34% from the previous week.
- Mischief engagements is up 105.62% from the previous year.
- Mischief posts created is up 50% from the previous week.
Engagements: [------] (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: [------]
Daily Average: [-------]
[--] Week: [-------] +21%
[--] Month: [---------] +11%
[--] Months: [----------] +67%
[--] Year: [----------] +106%
1-Year High: [---------] on 2025-12-03
1-Year Low: [-----] on 2026-02-06
Engagements by network (24h): Reddit: [--] X: [---] Instagram: [--] YouTube: [------] TikTok: [-----]
Mentions: [--] (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: [--]
Daily Average: [--]
[--] Week: [---] +6.70%
[--] Month: [---] +41%
[--] Months: [-----] +10%
[--] Year: [-----] +125%
1-Year High: [--] on 2025-07-09
1-Year Low: [--] on 2025-09-05
Mentions by network (24h): Reddit: [--] X: [--] Instagram: [--] YouTube: [--] TikTok: [--]
Creators: [--] (24h)
Creators 24-Hour Time-Series Raw Data
[--] unique social accounts have posts mentioning Mischief in the last [--] hours which is down 4.20% from [--] in the previous [--] hours
Daily Average: [--]
[--] Week: [--] +3.80%
[--] Month: [---] +49%
[--] Months: [---] +19%
[--] Year: [-----] +130%
1-Year High: [--] on 2025-07-09
1-Year Low: [--] on 2025-03-02
The most influential creators that mention Mischief in the last [--] hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @mischiefusa | [--] | [------] | [--] | [-----] |
| @tunemusicalmoments | [--] | [---------] | [--] | [--] |
| @mischieffinance | [--] | [------] | [--] | [--] |
Sentiment: 48%
Sentiment 24-Hour Time-Series Raw Data
Current Value: 48%
Daily Average: 66%
[--] Week: 67% +17%
[--] Month: 48% +12%
[--] Months: 48% -31%
[--] Year: 48% +4%
1-Year High: 98% on 2025-09-17
1-Year Low: 7% on 2025-03-12
Most Supportive Themes:
- Creative Advertising Campaigns: (40%) Mischief is recognized for its innovative and creative advertising campaigns that gain significant online attention and go viral.
- Social Media Engagement: (30%) The agency's work generates substantial engagement across various social media platforms, particularly YouTube, indicating strong audience interaction.
- Industry Recognition: (20%) Mischief's campaigns are frequently featured and discussed within the advertising industry, highlighting their impact and influence.
Most Critical Themes:
- Negative Sentiment on X: (1%) While overall sentiment is positive, there's a notable portion of negative mentions on X (formerly Twitter), suggesting some public criticism or controversy.
- Potential for Misinformation: (1%) Some posts touch upon the use of AI and deepfakes, hinting at potential misuse or 'mischief' that requires verification and truth-seeking AI.
Top Mischief Social Posts
Top posts by engagements in the last [--] hours
Showing a maximum of [--] top social posts without a LunarCrush subscription.
"CCTV Footage Shows Three Friends; One Allegedly Tampers with Camera at Liru A Colony Likabali. CCTV Tampering Incident Reported at Liru A Colony Likabali. Likabali [--] February 2026: An incident of alleged CCTV camera tampering was reported at Liru A Colony Likabali at around 12:10 AM on [--] February [----]. According to the CCTV footage three friends were seen present near the installation site at the time of the incident. Among them one individual was observed allegedly engaging in mischief with the CCTV camera while the other two remained at the spot. The house owner after reviewing the"
YouTube Link @zoomdigitalmedia3467 2026-02-17T09:21Z [----] followers, [---] engagements
"Did you know JCPenney actually has a killer jewelry department Yes JCPenney. #jcpenney #diamond #jcpenneyfinds #brands #creativity All the things people got from ex-lovers and swapped at the JCPenney Ex-Change for a new diamond 💎 All the things people got from ex-lovers and swapped at the JCPenney Ex-Change for a new diamond 💎"
TikTok Link @mischiefusa 2026-02-16T19:47Z 18.4K followers, [---] engagements
"limor shifman (2014) memes in digital culture foundational research showing memes as carriers of ideology political participation and collective meaning-making. whitney phillips & ryan m. milner (2017) the ambivalent internet: mischief oddity and antagonism online explains how humor irony and memes normalize political messages and make harmful discourse socially acceptable. angela nagle (2017) kill all normies documents how meme culture and irony were used to shift online political attitudes among young audiences. sara ahmed (2004) the cultural politics of emotion key theory on how emotions"
TikTok Link @roseistheart 2026-02-16T04:39Z 68.9K followers, [----] engagements
"Tarriela siniwalat ang umanoy strategy ng China sa West Philippine Sea ABS-CBN News Siniwalat ni Philippine Coast Guard (PCG) Commodore Jay Tarriela noong Sabado Pebrero [--] ang umanoy plano ng Tsina upang ilihis ang atensyon ng bansa sa tensyon sa West Philippine Sea. For more ABS-CBN News videos click the link below: https://www.youtube.com/playlistlist=PLgyY1WylJUmgUHWUpi2ioSp4xAP1SmAaf For more Breaking News & Live Coverage videos click the link below: https://www.youtube.com/playlistlist=PLgyY1WylJUmgG2ln-vtKXb-oLlGEZc3sR For more latest news and analysis from ABS-CBN News videos click"
YouTube Link @abscbnnews 2026-02-14T08:34Z 18.9M followers, 10.8K engagements
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