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Hugo Boss

Hugo Boss acknowledges historical link to Nazi regime in a 1997 article, while recent social posts show mixed reactions and discussions around brand history and product promotions.

About Hugo Boss

Hugo Boss is a German luxury fashion house known for its apparel, fragrances, and accessories.

Insights

Hugo Boss engagements is up XXXXXX% from the previous week.

Engagements: XXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXX
Daily Average: XXXXXXX
X Week: XXXXXXXXX +162%
X Month: XXXXXXXXXX -XX%
X Months: XXXXXXXXXXX +20%
X Year: XXXXXXXXXXX +28%
1-Year High: XXXXXXXXXX on 2025-11-01
1-Year Low: XXXXXX on 2025-02-06

Engagements by network (24h): News: XX Reddit: XXXXX TikTok: XXXXXXX X: XXXXXX YouTube: XXXXXX

Mentions: XXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXX
Daily Average: XXX
X Week: XXXXX +0.23%
X Month: XXXXX -XX%
X Months: XXXXXX +34%
X Year: XXXXXX -XX%
1-Year High: XXXXX on 2025-10-26
1-Year Low: XXX on 2025-01-27

Mentions by network (24h): News: X Reddit: XXX TikTok: XXXXX X: XXXXX YouTube: XXXXX

Creators: XXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning Hugo Boss in the last XX hours which is down XX% from XXX in the previous XX hours Daily Average: XXX
X Week: XXXXX -XXXX%
X Month: XXXXX -XX%
X Months: XXXXXX +23%
X Year: XXXXXX -XX%
1-Year High: XXXXX on 2025-10-26
1-Year Low: XXX on 2025-01-27

The most influential creators that mention Hugo Boss in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@artreallylikes	X	XXXXXX	X	XXXXX
@ChadSecrets	X	XXXXXXX	XX	XXXXX
@curlyfragrance	X	XXXXXXX	X	XXXXX
@firstpost	X	XXXXXXXXX	X	XXXXX
@denimexchange	X	XXXXXX	X	XXXXX
@hugobosssuperstar	X	XXX	XX	XXXXX
@hugoboss3430	X		X	XXXXX
@curlyfragrance	X	XXXXXXX	X	XXXXX
@dealhuntingduo	X		X	XXXXX
@rottenrebels	XX	XXXXXXX	X	XXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% +7%
X Month: XX% -X%
X Months: XX% +6%
X Year: XX% +13%
1-Year High: XX% on 2025-11-20
1-Year Low: XX% on 2024-12-17

Most Supportive Themes:

Product Showcases (Fragrances and Clothing): (50%) Users are actively sharing their positive experiences with Hugo Boss fragrances and clothing on social media.
Celebrity Endorsements and Event Appearances: (30%) Hugo Boss designs are being featured at high-profile events and worn by celebrities, increasing brand visibility and appeal.
Positive Financial Performance: (20%) Hugo Boss has reported better-than-expected financial results, maintaining its full-year forecast.

Most Critical Themes:

Historical Association with Nazi Regime: (60%) A resurfaced 1997 article acknowledges Hugo Boss's historical link to the Nazi regime, which may resurface in discussions.
Comparisons to Other Luxury Brands: (40%) Some users are comparing Hugo Boss products to those of other luxury brands, indicating a competitive market.

Top Hugo Boss News

Top news links shared on social in the last XX hours

Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.

"Hugo Boss Acknowledges Link to Nazi Regime (Published 1997)"
News Link @nytimes 1997-08-15T05:00Z 52.5M followers, 1.5M engagements