Hersheys

Hershey's is making waves with its Olympic-themed campaigns and new product launches, but faces scrutiny over ingredient quality and rising prices.

About Hersheys

The Hershey Company is a major American multinational confectionery company.

Insights

hersheys sentiment near a 52-week high at [--].

Engagements: [---------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [---------]
Daily Average: [---------]
[--] Month: [-----------] -36%
[--] Months: [-------------] +95%
[--] Year: [-------------] +135%
1-Year High: [----------] on 2025-12-06
1-Year Low: [-------] on 2025-03-07

Engagements by network (24h): YouTube: [---------] X: [------] TikTok: [---------] Reddit: [-----]

Mentions: [---] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [---]
1-Year High: [-----] on 2025-11-01
1-Year Low: [---] on 2025-03-13

Mentions by network (24h): YouTube: [---] X: [---] TikTok: [---] Reddit: [--]

Creators: [---] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning Hersheys in the last [--] hours which is up 12,740% from [--] in the previous [--] hours Daily Average: [---]
1-Year High: [-----] on 2025-11-01
1-Year Low: [---] on 2025-03-13

Sentiment: 98%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 98%
Daily Average: 89%
[--] Month: 99% +4%
[--] Months: 99% +10%
[--] Year: 99% no change
1-Year High: 100% on 2025-03-20
1-Year Low: 22% on 2026-01-05

Most Supportive Themes:

Olympics Sponsorship: (30%) Hershey's is leveraging the Olympics to create emotional connections with consumers through heartwarming commercials and themed chocolate medals, aiming to associate the brand with achievement and happiness.
Valentine's Day & Gifting: (25%) The brand is actively promoting its products for Valentine's Day and other gifting occasions, highlighting chocolate as a way to express affection and create sweet moments.
Product Innovation & Variety: (20%) New and unique product offerings, such as the Dubai-inspired bar and collaborations with other brands, are being showcased to appeal to a wider audience and generate excitement.
Baking & Recipes: (15%) Hershey's products are frequently featured in baking and recipe content, demonstrating their versatility and encouraging at-home culinary creativity.

Most Critical Themes:

Ingredient Quality Concerns: (60%) Some posts raise concerns about the quality of Hershey's ingredients, with comparisons to other brands and discussions about specific components like butyric acid, suggesting a segment of consumers are scrutinizing product composition.
Price Increases: (40%) Consumers are noting significant price increases for Hershey's products, leading to frustration and discussions about affordability, particularly in comparison to past prices.