Helly Hansen

Helly Hansen sees a massive surge in mentions, driven by viral TikToks and high engagement on Instagram, particularly around sailing events and winter wear.

About Helly Hansen

Helly Hansen is a Norwegian brand specializing in performance outdoor and workwear, particularly for sailing and skiing.

Insights

helly hansen creators is up 17.74% from the previous week.
helly hansen engagements is up 51.27% from the previous week.
helly hansen mentions is up 474.53% from the previous year.

Engagements: [------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [------]
Daily Average: [------]
[--] Week: [-------] +51%
[--] Month: [-------] -90%
[--] Months: [----------] +1,397%
[--] Year: [----------] +589%
1-Year High: [---------] on 2025-12-05
1-Year Low: [--] on 2025-08-18

Engagements by network (24h): News: [--] Instagram: [------] Reddit: [---] TikTok: [-----] X: [---] YouTube: [-----]

Mentions: [---] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [---]
[--] Week: [---] +19%
[--] Month: [-----] +27%
[--] Months: [-----] +50%
[--] Year: [-----] +475%
1-Year High: [---] on 2025-12-25
1-Year Low: [--] on 2025-02-25

Mentions by network (24h): News: [--] Instagram: [--] Reddit: [--] TikTok: [---] X: [--] YouTube: [---]

Creators: [---] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning Helly Hansen in the last [--] hours which is down 27% from [---] in the previous [--] hours Daily Average: [---]
[--] Week: [---] +18%
[--] Month: [---] +4.30%
[--] Months: [-----] +57%
[--] Year: [-----] +325%
1-Year High: [---] on 2025-12-25
1-Year Low: [--] on 2025-02-25

The most influential creators that mention Helly Hansen in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@hellyhansenski	[--]	[------]	[--]	[-----]
@hellyhansen	[--]	[-------]	[--]	[-----]
@auspilled	[--]		[--]	[-----]

Sentiment: 92%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 92%
Daily Average: 85%
[--] Week: 67% -9%
[--] Month: 87% +5%
[--] Months: 87% -13%
[--] Year: 87% +7%
1-Year High: 100% on 2025-02-24
1-Year Low: 5% on 2026-01-06

Most Supportive Themes:

Product Quality and Durability: (40%) Users consistently praise the long-lasting quality and durability of Helly Hansen products, with many sharing positive experiences spanning decades.
Fashion and Style Association: (30%) Helly Hansen is recognized as a fashion brand, with its products appearing in fashion contexts and being considered desirable, sometimes associated with luxury.
Brand Partnerships and Events: (30%) Helly Hansen actively engages in charitable partnerships and sponsors major sailing events, demonstrating a commitment to maritime causes and the sailing community.

Most Critical Themes:

Brand Perception and Controversy: (60%) Recent discussions have linked Helly Hansen to specific political or social groups, sparking controversial statements and debates about the brand's public image.
Price and Accessibility: (40%) Some consumers perceive Helly Hansen as an expensive brand, with comments suggesting its products are luxury items that are not universally affordable.