Florence By

Millie Bobby Brown's brand Florence by Mills is seeing a surge in social media engagement, with a 28% increase in engagements and a 13% rise in posts created this past week. The brand's sentiment is near a 52-week high at 99%, indicating strong positive reception.

About Florence By

Florence by Mills is a beauty and fashion brand founded by actress Millie Bobby Brown.

Insights

florence by sentiment near a 52-week high at [--].
florence by mentions hit [---] which is 167% higher than it's daily average.
florence by creators hit [---] which is 140% higher than it's daily average.

Engagements: [---------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [---------]
Daily Average: [---------]
[--] Week: [----------] -22%
[--] Month: [----------] -63%
[--] Months: [-----------] +381%
[--] Year: [-----------] +615%
1-Year High: [----------] on 2026-01-06
1-Year Low: [---] on 2025-08-17

Engagements by network (24h): Instagram: [------] News: [--] X: [-----] Reddit: [-----] YouTube: [-------] TikTok: [-------]

Mentions: [---] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [---]
[--] Week: [---] -11%
[--] Month: [-----] +30%
[--] Months: [-----] +213%
[--] Year: [-----] +321%
1-Year High: [-----] on 2025-12-25
1-Year Low: [--] on 2025-08-03

Mentions by network (24h): Instagram: [--] News: [--] X: [--] Reddit: [--] YouTube: [---] TikTok: [---]

Creators: [---] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning Florence By in the last [--] hours which is up 8.50% from [---] in the previous [--] hours Daily Average: [---]
[--] Week: [---] -16%
[--] Month: [-----] +14%
[--] Months: [-----] +213%
[--] Year: [-----] +303%
1-Year High: [---] on 2025-12-25
1-Year Low: [--] on 2025-08-07

The most influential creators that mention Florence By in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@florencebymills	[--]	[---------]	[--]	[-------]
@tunemusicalmoments	[--]	[---------]	[--]	[------]
@florencebymills	[--]	[-------]	[--]	[------]
@milliebobbybrownru	[--]	[-------]	[--]	[------]
@calista.crazy	[--]	[-------]	[--]	[------]
@florencebymillsfashion	[--]	[-------]	[--]	[------]
@nataliabymills	[--]	[-----]	[--]	[------]
@florencebymillscoffeeofficial	[--]	[------]	[--]	[-----]
@.milli.l.ov.e	[--]		[--]	[-----]
@strangeredits1983	[--]	[------]	[--]	[-----]

Sentiment: 98%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 98%
Daily Average: 92%
[--] Week: 100% +3%
[--] Month: 98% -1%
[--] Months: 98% -2%
[--] Year: 98% +6%
1-Year High: 100% on 2025-02-19
1-Year Low: 10% on 2025-03-11

Most Supportive Themes:

Fashion & Apparel: (70%) Posts frequently highlight clothing items from Florence by Mills, including tops, sweatshirts, loungewear, and pajama sets, often emphasizing comfort, style, and versatility.
Beauty & Skincare: (20%) Several posts focus on Florence by Mills beauty products, particularly the 'Stay Plush' lip oil tints, praising their hydrating qualities, shades, and pleasant scents.
Millie Bobby Brown Association: (10%) Many posts directly link Florence by Mills products to Millie Bobby Brown, showcasing her in the brand's apparel or promoting new releases, reinforcing the brand's celebrity endorsement.

Most Critical Themes: