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Downy
Downy sees a massive surge in social media engagement and mentions, driven by a significant increase in creator activity. This indicates a strong positive trend in online conversation around the brand.
About Downy
Downy is a popular brand of fabric softener known for its scent and fabric care properties.
Insights
- downy engagements is up XXXXXX% from the previous week.
Engagements: XXXXXXXXX (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXX +111%
X Month: XXXXXXXXXXX +63%
X Months: XXXXXXXXXXX +262%
X Year: XXXXXXXXXXX -XX%
1-Year High: XXXXXXXXXX on 2025-08-19
1-Year Low: XXXXXXX on 2025-02-13
Engagements by network (24h): Reddit: XXXXX TikTok: XXXXXXX X: XXXXXX YouTube: XXXXXXXXX
Mentions: XXX (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: XXX
Daily Average: XXX
X Week: XXXXX -XX%
X Month: XXXXX +44%
X Months: XXXXXX +155%
X Year: XXXXXX +174%
1-Year High: XXXXX on 2025-10-03
1-Year Low: XX on 2024-12-13
Mentions by network (24h): Reddit: XXX TikTok: XXXXX X: XXX YouTube: XXXXX
Creators: XXX (24h)
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning Downy in the last XX hours which is down XX% from XXX in the previous XX hours
Daily Average: XXX
X Week: XXXXX -XX%
X Month: XXXXX +33%
X Months: XXXXX +139%
X Year: XXXXXX +110%
1-Year High: XXX on 2025-09-29
1-Year Low: XX on 2025-02-02
The most influential creators that mention Downy in the last XX hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @downyphilippines | X | XXXXXXX | XX | XXXXXXX |
| @downymysg | X | XX | X | XXXXXX |
| @officialmichellcc | X | XXXXXXX | X | XXXXXX |
| @bts | X | XXXXXXXXXX | X | XXXXXX |
| @hybelabels | X | XXXXXXXXXX | X | XXXXXX |
| @boynextdoor_official | X | XXXXXXXXX | X | XXXXX |
| @lilianav888 | X | XXXXXX | X | XXXXX |
| @mirandareyes | X | XXXXXX | X | XXXXX |
| @misisbudgetera | X | XXXXX | X | XXXXX |
| @cskutie | XX | XXXXX | X | XXXXX |
Sentiment: XX%
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% +1%
X Month: XX% +10%
X Months: XX% +13%
X Year: XX% +10%
1-Year High: XXX% on 2024-12-16
1-Year Low: X% on 2025-06-27
Most Supportive Themes:
- Mentions Surge: (173%) Downy has seen a significant increase in mentions across social media platforms.
- Engagement Spike: (291%) There has been a substantial rise in user engagements with Downy content.
- Creator Activity Boost: (175%) The number of creators discussing Downy has also seen a notable increase.
Most Critical Themes:
Top Downy Social Posts
Top posts by engagements in the last XX hours
Showing only X posts for non-authenticated requests. Use your API key in requests for full results.
"Water first then tide 🔥#tide #laundrypowder #laundrysuds #downy"
TikTok Link @sudsitup 2025-12-12T01:46Z 6895 followers, 2057 engagements
"Hyunjin consistently being the best smelling member even during their trainee days. At that time he didnt even wear any sort of perfume/fragrance. I remember him being called the Human Downy by other members"
X Link @HwangWay_Lane_ 2025-12-12T00:59Z 1061 followers, XXX engagements
"@Xx_sxx4 Add some Downy fabric softener and we good"
X Link @_xx2blk44 2025-12-11T23:03Z XX followers, 7379 engagements
"A Downy Woodpecker at the Evodia feeders a Titmouse with his head fully inside a feeder and on unabashedly un-shy squirrel on a fence #birdcpp #birding #birdwatching #CentralParkNYC"
X Link @RichieVitale 2025-12-11T22:54Z XXX followers, 1394 engagements