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Craftsman
Craftsman sees high engagement on YouTube with videos on craftsmanship and DIY projects. Tool recalls and negative brand mentions are concerning, but the overall sentiment is still very positive.
About Craftsman
Craftsman is a brand of tools, lawn and garden equipment, and work wear.
Insights #
- craftsman creators is up XXXXXX% from the previous year.
- craftsman mentions is up XXXXXX% from the previous year.
- craftsman Creators hit a high of XXXXX for the day
- craftsman Creators hit an all time of XXXXX for the day
- craftsman Mentions hit a high of XXXXX for the day
- craftsman Mentions hit an all time of XXXXX for the day
Engagements: XXXXXXXXXX #
Engagements 24-Hour Chart Data
Current Value: XXXXXXXXXX
Daily Average: XXXXXXXXXX
1 Week: XXXXXXXXXXX +1.90%
1 Month: XXXXXXXXXXXXX -XX%
6 Months: XXXXXXXXXXXXX +155%
1 Year: XXXXXXXXXXXXX +222%
1-Year High: XXXXXXXXXXX on 2025-06-17
1-Year Low: XXXXXXXXX on 2025-03-30
| Social Network | YouTube | X | TikTok | News | |
|---|---|---|---|---|---|
| Engagements | XXXXXXXXXX | XXXXXX | XXXXXXXXXX | XXXXX | X |
Mentions: XXXXX #
Mentions 24-Hour Chart Data
Current Value: XXXXX
Daily Average: XXXXX
1 Week: XXXXX +11%
1 Month: XXXXXX +20%
6 Months: XXXXXX +318%
1 Year: XXXXXXX +398%
1-Year High: XXXXX on 2025-07-22
1-Year Low: XXX on 2024-07-30
| Social Network | YouTube | X | TikTok | News | |
|---|---|---|---|---|---|
| Mentions | XXXXX | XXXXX | XXX | XXX | X |
Creators: XXXXX #
Creators 24-Hour Chart Data
XXXXX unique social accounts have posts mentioning Craftsman in the last XX hours which is down XXXX% from XXXXX in the previous XX hours
Daily Average: XXX
1 Week: XXXXX +14%
1 Month: XXXXX +31%
6 Months: XXXXXX +186%
1 Year: XXXXXX +218%
1-Year High: XXXXX on 2025-07-22
1-Year Low: XXX on 2024-07-31
The most influential creators that mention Craftsman in the last XX hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @special.jewelry16 | X | XXXXXXX | X | XXXXXXXXXX |
| @craftsman_vn | X | XXXXXX | XX | XXXXXXXXX |
| @craftsmanasmodeus | X | XXXXXXX | XX | XXXXXXXXX |
| @intotheworld2025 | X | XXXXXXX | XX | XXXXXXXXX |
| @craftsmanvision | X | XXXXXXXXXX | XX | XXXXXXXXX |
| @craftsmanwhale | X | XXXXXXXXX | XX | XXXXXXXXX |
| @craftsman_universe | X | XXXXXXX | XX | XXXXXXXXX |
| @aheedcraftsman | X | XXXXXX | XX | XXXXXXXXX |
| @craftsmanbeastok | X | XXXXX | XX | XXXXXXXXX |
| @productionofgoods | XX | XXXXXXXXX | XX | XXXXXXXXX |
Sentiment: XX% #
Sentiment 24-Hour Chart Data
Current Value: XX%
Daily Average: XX%
1 Week: XX% +4%
1 Month: XX% -X%
6 Months: XX% +3%
1 Year: XX% -XX%
1-Year High: XXX% on 2024-08-10
1-Year Low: XX% on 2024-11-21
Most Supportive Themes
- Craftsmanship and Traditional Skills: (75%) YouTube content focused on craftsmanship, DIY, and home improvement drives significant engagement.
- DIY and Home Improvement: (15%) DIY and home improvement projects featuring Craftsman tools are building community.
- NASCAR Sponsorship: (10%) Craftsman's involvement in NASCAR maintains and extends brand visibility.
Most Critical Themes
- Brand Tool Recall: (1%) Tool recalls are negatively impacting the Craftsman brand's reputation.
Network engagement breakdown:
| Network | Positive | % | Neutral | % | Negative | % |
|---|---|---|---|---|---|---|
| YouTube | XXXXXXXXXX | XX% | XXXXXXXXXX | XX% | XXXXXXXXX | X% |
| X | XXXXXX | X% | XXXXXX | X% | XXXXXX | X% |
| TikTok | XXXXXXXXXX | XX% | XXXXXXXXX | X% | XXXXX | X% |
| XXX | X% | XXXXX | X% | XXX | X% | |
| News | X | X% | X | X% | X | X% |
| Total | XXXXXXXXXX | XX% | XXXXXXXXXX | XX% | XXXXXXXXX | X% |
Top assets mentioned In the posts about Craftsman in the last XX hours
Carpenter Technology Corp (CRS) The Scotts Miracle-Gro Company (SMG) Flare (FLR) Alphabet Inc Class A (GOOGL) Innovative Solutions & Support (ISSC) The Walt Disney Company (DIS) Granite Construction Inc. (GVA) Home Depot, Inc. (HD) XRP (XRP) Crane Holdings, Co. (CR)
Top topics mentioned In the posts about Craftsman in the last XX hours
diy, $crs, hardware, youtube, minecraft, #fyp, nascar, luxury, welcome to, money, all the, crafts, dewalt, stocks technology, united states, $smg, #viral, coins storage, world of, $6753t, rolex, bamboo, babies, japan, china, homes, flr, has been, #foryou, amzn, coins music, specialized, tiktok, $flr, cleaning, unboxing, john deere, milwaukee, $6586t, roblox, shoes, ford, automobile, instagram, coins real estate, investment, listing, saving, coins energy, stainless steel, hewlettpackard, chainsaw, stocks communication services, jewelry, ryobi, anvil, robot, hardcore, toys, husqvarna, coins ai, told, stocks consumer cyclical, budgeting, stocks, #art, $googl, echo, foryoupage, meta, $issc, mi, $boschltdbo, copper, cub cadet, skil, hack, axe, automation, ip, playing, #foryoupage, #shortsfeed, ridgid, blog, mls, india, affordable, goo, donald trump, luxury goods, facebook, walt disney, faster, happened, chevrolet, #short, chanel, sword, watermelon
Top Social Posts #
Top posts by engagements in the last XX hours
Showing only X posts for non-authenticated requests. Use your API key in requests for full results.
"Cost Breakdown 21yr Old's Successful Countryside Japanese Restaurant"
@japanesefoodcraftsman on YouTube 2025-07-23 09:50:00 UTC 1.4M followers, 16.7K engagements
"Water drill bit for drilling underground holes #underground #pipelining #driving"
@craftsmanvision on YouTube 2025-07-23 08:54:12 UTC 13.6M followers, 35.1K engagements
"Wave cement mortar #cement mortar #cement #mortal #tools"
@craftsmanvision on YouTube 2025-07-23 08:46:12 UTC 13.6M followers, 44.4K engagements
"Free range ducks in fish pond #duck #breeding"
@craftsmanvision on YouTube 2025-07-23 08:32:59 UTC 13.6M followers, 23.7K engagements