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COVERGIRL

COVERGIRL sees a massive surge in engagement, up 1129% month-over-month, driven by viral TikToks and influencer collaborations. However, news of a potential sale by parent company Coty looms.

About COVERGIRL

COVERGIRL is an American cosmetics brand known for its wide range of makeup products.

Insights

covergirl creators is up XXXXX% from the previous month.
covergirl engagements is up 1129.08% from the previous month.
covergirl mentions is up XXXXX% from the previous month.
covergirl Engagements hit a 52-Week high of XXXXXXXXXX for the day

Engagements: XXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXX +130%
X Month: XXXXXXXXXXX +1,129%
X Months: XXXXXXXXXXX -XXXX%
X Year: XXXXXXXXXXX -XX%
1-Year High: XXXXXXXXXX on 2025-12-06
1-Year Low: XXXXXX on 2025-10-27

Engagements by network (24h): Reddit: XXXXX TikTok: XXXXXXXXX X: XXXXXXX YouTube: XXXXXX

Mentions: XXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXX
Daily Average: XXX
X Week: XXXXX +19%
X Month: XXXXX +29%
X Months: XXXXXX +29%
X Year: XXXXXX +545%
1-Year High: XXXXX on 2025-06-23
1-Year Low: XX on 2024-12-16

Mentions by network (24h): Reddit: XXX TikTok: XXXXX X: XXX YouTube: XXX

Creators: XXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning COVERGIRL in the last XX hours which is down XX% from XXX in the previous XX hours Daily Average: XXX
X Week: XXXXX +17%
X Month: XXXXX +21%
X Months: XXXXX +49%
X Year: XXXXXX +392%
1-Year High: XXX on 2025-07-06
1-Year Low: XX on 2024-12-17

The most influential creators that mention COVERGIRL in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@jaderszn	X	XXXXXXXXX	X	XXXXXXXXX
@alexisbraunn	X	XXXXXXX	X	XXXXXXX
@alyssa_lorraine	X	XXXXXXX	X	XXXXXX
@daceycash	X	XXXXXXX	X	XXXXXX
@helloimashy	X	XXXXXXX	X	XXXXXX
@sabrinahobeauty	X	XXXXXX	X	XXXXXX
@parker_ewing	X	XXXXXXX	X	XXXXXX
@allierosss	X	XXXXXXX	X	XXXXXX
@andreaespadatv	X	XXXXXXXXXX	X	XXXXXX
@luvphoebeee	XX	XXXXXX	X	XXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% -X%
X Month: XX% +11%
X Months: XX% +10%
X Year: XX% +10%
1-Year High: XXX% on 2025-03-05
1-Year Low: X% on 2024-12-16

Most Supportive Themes:

Makeup Tutorials and Reviews: (40%) Users are sharing tutorials and reviews of COVERGIRL products, highlighting their experiences and results.
Product Hauls and Unboxings: (25%) Many posts feature users unboxing and showcasing new COVERGIRL purchases, often as part of larger beauty hauls.
Brand Promotions and Collaborations: (20%) COVERGIRL is actively involved in collaborations and promotions, including partnerships with influencers and other brands, as seen in sponsored content.
User-Generated Content and Engagement: (15%) Fans are actively participating by sharing their looks, voting in contests, and engaging with COVERGIRL content, fostering a community around the brand.

Most Critical Themes:

Potential Brand Sale: (100%) A recent news post indicates that Coty is exploring the sale of COVERGIRL and Rimmel, which could impact the brand's future direction and product offerings.