ColourPop

ColourPop sees a significant surge in engagements, up 18.13% week-over-week, driven by excitement around new collections and user-generated content. The brand's Grinch collection is a major talking point, alongside ongoing popularity of tutorials and product hauls.

About ColourPop

ColourPop is a popular and affordable cosmetics brand known for its wide range of makeup products.

Insights

colourpop engagements is up 18.13% from the previous week.

Engagements: [---------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [---------]
Daily Average: [---------]
[--] Week: [----------] +18%
[--] Month: [----------] -11%
[--] Months: [-----------] +48%
[--] Year: [-------------] +66%
1-Year High: [----------] on 2025-12-18
1-Year Low: [------] on 2025-02-18

Engagements by network (24h): YouTube: [-------] X: [-----] TikTok: [---------] Instagram: [------] News: [--] Reddit: [-----]

Mentions: [-----] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [-----]
Daily Average: [---]
[--] Week: [-----] -11%
[--] Month: [-----] +15%
[--] Months: [------] +159%
[--] Year: [------] +275%
1-Year High: [-----] on 2025-12-20
1-Year Low: [--] on 2025-03-15

Mentions by network (24h): YouTube: [---] X: [--] TikTok: [---] Instagram: [--] News: [--] Reddit: [---]

Creators: [---] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning ColourPop in the last [--] hours which is down 1.30% from [---] in the previous [--] hours Daily Average: [---]
[--] Week: [-----] -11%
[--] Month: [-----] +5.20%
[--] Months: [-----] +131%
[--] Year: [------] +187%
1-Year High: [-----] on 2025-12-20
1-Year Low: [--] on 2025-03-15

The most influential creators that mention ColourPop in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@bishuwish	[--]	[-------]	[--]	[---------]
@emmycombss	[--]	[----------]	[--]	[-------]
@milkydew	[--]	[-------]	[--]	[-------]
@shelbyannbell	[--]	[---------]	[--]	[-------]
@denitslavamakeup	[--]	[---------]	[--]	[-------]
@glambby_	[--]	[-------]	[--]	[------]
@helloimashy	[--]	[-------]	[--]	[------]
@kayleecollective	[--]	[------]	[--]	[------]
@sabrinahobeauty	[--]	[------]	[--]	[------]
@fresajapomex	[--]	[---------]	[--]	[------]

Sentiment: 94%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 94%
Daily Average: 88%
[--] Week: 87% -5%
[--] Month: 94% +3%
[--] Months: 94% -6%
[--] Year: 94% +2%
1-Year High: 100% on 2025-02-18
1-Year Low: 24% on 2025-10-10

Most Supportive Themes:

Grinch Collection Hype: (40%) Users are excited about the ColourPop x Grinch collection, showcasing and praising the holiday-themed makeup.
Makeup Tutorials & Swatches: (30%) Users are sharing tutorials, swatches, and reviews of ColourPop products, highlighting their versatility and quality.
Product Hauls & Unboxings: (20%) Numerous posts feature unboxings and hauls of ColourPop products, indicating strong consumer interest and purchasing activity.

Most Critical Themes:

Limited Edition Availability: (70%) Concerns about limited availability of popular collections, such as the Grinch collaboration, driving demand and potential scarcity.
Comparison to Other Brands: (30%) Some users are comparing ColourPop products to those of other brands, indicating a competitive market landscape.