Brachs
Brachs sees a massive surge in engagement, driven by TikTok and YouTube creators sharing nostalgic Valentine's candy moments and holiday unboxings. However, concerns are rising over Red Dye No. [--] in Conversation Hearts and product availability.
About Brachs
Brachs is a brand of confectionery products known for its candies.
Insights
- brachs mentions hit [---] which is 175% higher than it's daily average.
- brachs creators hit [--] which is 167% higher than it's daily average.
- brachs posts created is up 10.53% from the previous week.
Engagements: [---------] (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: [---------]
Daily Average: [---------]
[--] Week: [----------] -71%
[--] Month: [-----------] +375%
[--] Months: [-----------] +92,747%
[--] Year: [-----------] +555%
1-Year High: [----------] on 2025-10-20
1-Year Low: [--] on 2025-03-23
Engagements by network (24h): Reddit: [---] X: [--] Instagram: [--] YouTube: [-----] TikTok: [---------]
Mentions: [---] (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [--]
[--] Week: [---] +7.80%
[--] Month: [---] +13%
[--] Months: [-----] +283%
[--] Year: [-----] +289%
1-Year High: [---] on 2025-12-22
1-Year Low: [--] on 2025-06-12
Mentions by network (24h): Reddit: [--] X: [--] Instagram: [--] YouTube: [--] TikTok: [--]
Creators: [--] (24h)
Creators 24-Hour Time-Series Raw Data
[--] unique social accounts have posts mentioning Brachs in the last [--] hours which is up 23% from [--] in the previous [--] hours
Daily Average: [--]
[--] Week: [---] +7.90%
[--] Month: [---] +8.20%
[--] Months: [-----] +230%
[--] Year: [-----] +256%
1-Year High: [---] on 2025-12-22
1-Year Low: [--] on 2025-06-05
The most influential creators that mention Brachs in the last [--] hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @eatswithevad | [--] | [-------] | [--] | [-----] |
| @cup.of.morning.swag | [--] | [-------] | [--] | [-----] |
| @tunemusicalmoments | [--] | [---------] | [--] | [---] |
| @munchwithdes | [--] | [-------] | [--] | [---] |
| @supereasyrecipe | [--] | [-------] | [--] | [---] |
| @tarabrach | [--] | [-------] | [--] | [---] |
| @luckypennyshop | [--] | [---------] | [--] | [--] |
| @brachscandy | [--] | [------] | [--] | [--] |
| @munchwithdes | [--] | [---------] | [--] | [--] |
| @johnnybegood2.0 | [--] | [------] | [--] | [--] |
Sentiment: 6%
Sentiment 24-Hour Time-Series Raw Data
Current Value: 6%
Daily Average: 81%
[--] Week: 83% -6%
[--] Month: 91% -1%
[--] Months: 91% -9%
[--] Year: 91% -9%
1-Year High: 100% on 2025-02-18
1-Year Low: 1% on 2026-02-05
Most Supportive Themes:
- Brand Loyalty and Nostalgia: (60%) Consumers express strong positive sentiment and loyalty towards Brachs products, often reminiscing about past experiences and declaring it their preferred brand.
Most Critical Themes:
- Concerns over Red Dye No. 3: (25%) Posts highlight that Brach's Conversation Hearts contain Red Dye No. 3, which is linked to health concerns and is being banned by the FDA, causing user apprehension.
- Product Availability Issues: (15%) Some consumers are experiencing difficulty finding specific Brachs products in stores, leading to frustration.
Top Brachs Social Posts
Top posts by engagements in the last [--] hours
Showing a maximum of [--] top social posts without a LunarCrush subscription.
"Happy day after vday aka stocking up on convo hearts 🤍💚🧡💙💛🩷 #sisters #vday #brachscandy @meredithemayes @Brachs"
TikTok Link @kelcmayes 2026-02-16T04:19Z [--] followers, [---] engagements
"Lets make a VALENTINES dessert bowl Sending you all my love today xoxo 💝💝 #dessert #dessertbowl #valentines #sweettreat #snackbowl @Brachs @fitbutters @Buckeye Brownies @85C Bakery Cafe USA @Three Wishes Cereal @Purely Elizabeth @Little Debbie😋 *muffins VALENTINES DESSERT BOWL 🥣💝💐🍨 *muffins VALENTINES DESSERT BOWL 🥣💝💐🍨"
TikTok Link @laneygrn 2026-02-14T21:53Z 282.9K followers, 66.5K engagements
"TikTok Valentines Hearts A little Valentine's Day candy moment ❤ Heart-shaped chocolate boxes Sweetarts originals and Brachs classic conversation hearts the kind of candy that instantly feels nostalgic and playful. Valentines Day sweets arent just about chocolate theyre about color whimsy and tiny messages wrapped in sugar. Which one is your favorite Valentine candy #ValentinesDay #ValentinesDayCandy #ConversationHearts #Sweetarts #Brachs"
YouTube Link @virginiaalee 2026-02-14T19:41Z [--] followers, [---] engagements
"Who needs a Valentine when you have work besties #valentinesdaygift #valentinesdaycandy #valentinescandy #galentinesday #valentines2026 @OLIPOP @Alani Nutrition @Brachs @starburst . Valentines Day goodie bags Valentines Day goodie bags Valentines Day candy Valentines Day present Valentines Day goodie bags Valentines Day candy Valentines Day present"
TikTok Link @eatswithevad 2026-02-14T01:33Z 192.6K followers, 81.8K engagements
Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing