Booktok
BookTok's influence on the publishing industry is undeniable, with teen literary influencers driving sales and launching careers, while also facing scrutiny over its impact on literary trends and content.
About Booktok
BookTok is a vibrant community on TikTok dedicated to books, reading, and literary discussions.
Insights
- booktok engagements is up 11.9% from the previous week.
Engagements: [----------] (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: [----------]
Daily Average: [-----------]
[--] Week: [-----------] +12%
[--] Month: [-------------] -51%
[--] Months: [--------------] +60%
[--] Year: [--------------] +82%
1-Year High: [-------------] on 2025-12-06
1-Year Low: [----------] on 2026-02-12
Engagements by network (24h): X: [-------] Reddit: [-----] News: [-----] TikTok: [----------] Instagram: [-------] YouTube: [----------]
Mentions: [------] (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: [------]
Daily Average: [------]
[--] Week: [------] -9.90%
[--] Month: [-------] +0.34%
[--] Months: [-------] +27%
[--] Year: [-------] +291%
1-Year High: [------] on 2025-11-02
1-Year Low: [-----] on 2025-03-16
Mentions by network (24h): X: [-----] Reddit: [--] News: [--] TikTok: [------] Instagram: [--] YouTube: [-----]
Creators: [------] (24h)
Creators 24-Hour Time-Series Raw Data
[------] unique social accounts have posts mentioning Booktok in the last [--] hours which is up 1% from [------] in the previous [--] hours
Daily Average: [------]
[--] Week: [------] -12%
[--] Month: [------] +4.80%
[--] Months: [-------] +21%
[--] Year: [-------] +162%
1-Year High: [------] on 2025-11-02
1-Year Low: [-----] on 2025-03-16
The most influential creators that mention Booktok in the last [--] hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @tunemusicalmoments | [--] | [---------] | [---] | [---------] |
| @wheresvday | [--] | [-------] | [--] | [---------] |
| @jax_theripper_ | [--] | [-------] | [--] | [---------] |
| @fandango | [--] | [---------] | [--] | [---------] |
| @aka_animate | [--] | [-------] | [--] | [---------] |
| @yamezi | [--] | [-------] | [--] | [---------] |
| @_illusion_87 | [--] | [-------] | [--] | [---------] |
| @lyndseydotw | [--] | [---------] | [--] | [---------] |
| @sellswordarts | [--] | [---------] | [--] | [-------] |
| @lunavdam | [--] | [-----] | [--] | [-------] |
Sentiment: 76%
Sentiment 24-Hour Time-Series Raw Data
Current Value: 76%
Daily Average: 73%
[--] Week: 75% no change
[--] Month: 71% +10%
[--] Months: 71% -5%
[--] Year: 71% -10%
1-Year High: 89% on 2025-10-28
1-Year Low: 45% on 2025-05-08
Most Supportive Themes:
- Book Recommendations and Reviews: (60%) Users actively share and discuss book recommendations, driving engagement and sales, with a focus on popular genres like dark romance and fantasy.
- Author and Publisher Promotion: (25%) Authors and publishers leverage BookTok for promotions and new releases, increasing visibility for both debut and established writers.
- Creative Content and Trends: (15%) The platform fosters creative expression through book-related trends, challenges, and user-generated content, contributing to the community's vibrancy.
Most Critical Themes:
- Concerns over Content and Influence: (0.7%) Some discussions raise concerns about BookTok's influence on literary trends and the potential for certain genres to overshadow others.
- Platform Algorithm and Visibility: (0.3%) Underlying discussions focus on how the platform's algorithm impacts visibility and the challenges creators face in gaining traction.
Top Booktok News
Top news links shared on social in the last [--] hours
Showing a maximum of [--] news posts without a LunarCrush subscription.
"BookTok Is Imploding Over Seattle Kraken Player Alex Wennberg Drama BookTok's thirst for Seattle Kraken center Alex Wennberg has gotten out of control and his wife is calling it sexual harassment"
News Link @themotleyfool 2024-03-04T17:00Z 843.3K followers, 1.6M engagements
"I cant stress how much BookTok sells: teen literary influencers swaying publishers TikTok recommendations are driving sales and launching authors careers as the social media app continues to reshape the industry"
News Link @guardian 2023-08-06T06:00Z 10.3M followers, 1.7M engagements
"How BookTokers make money BookTok is the only profitable publishing trend of the year. How much of the profit goes to BookTokers"
News Link @AsteadWH 2023-03-21T12:00Z 941K followers, 1.6M engagements
"The Existential Problem With BookTok According To One Author On It For writers like Sweetbitters Stephanie Danler getting popular on #BookTok presents a more existential problem"
News Link @bustle 2022-12-13T20:16Z 84.7K followers, 1.6M engagements
Top Booktok Social Posts
Top posts by engagements in the last [--] hours
Showing a maximum of [--] top social posts without a LunarCrush subscription.
"@LoganDobson Acquisition timing may have been poor but theres a fairly large tailwind. B&N (expanding per @TenantExpReport) has also been assisted by a culture shift. New generations have made reading cool again (see #bookTok) [---] billion views and [--] million videos as of April 2025"
X Link @phanimedler 2026-02-16T16:52Z [---] followers, [----] engagements
"@witchestars Omg I didnt know it got down like this on booktok"
X Link @yamask114762 2026-02-16T16:35Z [--] followers, [---] engagements
"@LoganDobson Honestly BookTok saved Barnes & Noble. But theyd also do a lot better if they put indie published books on their shelves"
X Link @kjgillenwater 2026-02-16T16:22Z [----] followers, [----] engagements
"EtL is also SUPER popular with Booktok girlies now. Reylo was basically ahead of its time but JJ threw it all away. Only #thehuntforbensolo (or possibly the Rey movie) could save it. It's a gold mine that Iger & Bergman refused to tap into due to ignorance. @TheHuntForBen Reylo is a perfect model of ENEMIES to LOVERS that inspired [--] broken people that heal each other understand each other beyond what others cannot understand forgive and have faith in each other. A Soulmate Arc that second to none. Force bond scenes are my best. https://t.co/GXD87TEsOd @TheHuntForBen Reylo is a perfect model"
X Link @Ouatinagalaxy 2026-02-16T16:03Z [--] followers, [---] engagements
Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing