Bobbi Brown

Bobbi Brown sees a massive surge in mentions, up over 300% in the last three months, driven by strong engagement on TikTok and YouTube. The brand's focus on natural beauty continues to resonate, with makeup tutorials and collaborations dominating positive social conversations.

About Bobbi Brown

Bobbi Brown is a makeup and skincare brand focused on natural beauty.

Insights

bobbi brown engagements is up 30.5% from the previous week.
bobbi brown posts created is up 49.04% from the previous week.

Engagements: [-------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [-------]
Daily Average: [---------]
[--] Week: [---------] +31%
[--] Month: [----------] -57%
[--] Months: [-----------] +162%
[--] Year: [-----------] +183%
1-Year High: [----------] on 2026-01-05
1-Year Low: [-----] on 2025-02-22

Engagements by network (24h): Instagram: [------] News: [--] X: [-----] Reddit: [-----] YouTube: [-------] TikTok: [-------]

Mentions: [---] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [---]
[--] Week: [-----] +7%
[--] Month: [-----] +18%
[--] Months: [-----] +26%
[--] Year: [-----] -70%
1-Year High: [-----] on 2025-11-24
1-Year Low: [--] on 2025-02-21

Mentions by network (24h): Instagram: [--] News: [--] X: [--] Reddit: [--] YouTube: [---] TikTok: [---]

Creators: [---] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning Bobbi Brown in the last [--] hours which is up 7.30% from [---] in the previous [--] hours Daily Average: [---]
[--] Week: [---] +0.53%
[--] Month: [-----] +17%
[--] Months: [-----] +35%
[--] Year: [-----] -8.70%
1-Year High: [-----] on 2025-12-01
1-Year Low: [--] on 2025-02-21

The most influential creators that mention Bobbi Brown in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@thirtywaves	[--]	[-------]	[--]	[-------]
@veer_g_cosmetics	[--]	[------]	[--]	[------]
@theburnouts	[--]	[------]	[--]	[------]
@diana_mengyan2	[--]	[-------]	[--]	[------]
@masterclass	[--]	[---------]	[--]	[------]
@justbobbidotcom	[--]	[-------]	[--]	[-----]
@bobbibrown	[--]	[-------]	[--]	[-----]
@lisajmakeup	[--]	[-------]	[--]	[-----]
@hoemgirl	[--]	[---------]	[--]	[-----]
@jonesroadbeauty	[--]	[------]	[--]	[-----]

Sentiment: 95%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 95%
Daily Average: 88%
[--] Week: 95% +2%
[--] Month: 92% +3%
[--] Months: 92% +5%
[--] Year: 92% +34%
1-Year High: 100% on 2025-02-21
1-Year Low: 14% on 2025-07-28

Most Supportive Themes:

Makeup Tutorials and Reviews: (40%) Content featuring makeup application, product reviews, and demonstrations, highlighting Bobbi Brown products.
Brand Partnerships and Collaborations: (30%) Content showcasing collaborations with other brands or influencers, often seen in haul or unboxing videos.
Product Spotlights and Collections: (20%) Posts focusing on specific Bobbi Brown products, collections, or holiday sets, often with direct links to purchase.

Most Critical Themes:

Comparison with Competitors: (5%) Posts that compare Bobbi Brown products to those of other major beauty brands, sometimes implying a preference.
Founder's New Venture: (5%) Content related to Bobbi Brown's departure from her namesake brand and the launch of her new company, Jones Road Beauty.