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Blind Boxes

Blind box mentions and creator activity are surging, with engagements up significantly. Top creators are driving massive engagement, particularly on YouTube and TikTok, with unboxing videos and brand mentions dominating the conversation.

About Blind Boxes

Blind boxes are collectible items sold in sealed packaging with unknown contents, creating an element of surprise and collecting.

Insights

blind boxes mentions hit 1249 which is XXX% higher than it's daily average.
blind boxes creators hit XXX which is XXX% higher than it's daily average.
blind boxes creators is up XXXXXX% from the previous X months.
blind boxes engagements is up XXXXXX% from the previous week.
blind boxes mentions is up XXXXXX% from the previous X months.
blind boxes posts created is up XXXXX% from the previous week.

Engagements: XXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXX +186%
X Month: XXXXXXXXX -XX%
X Months: XXXXXXXXXXX +5.20%
X Year: XXXXXXXXXXX +343%
1-Year High: XXXXXXXXX on 2025-07-29
1-Year Low: XX on 2025-11-11

Engagements by network (24h): Reddit: XXXXX TikTok: XXXXXXX X: XXXXXX YouTube: XXXXXXXXX

Mentions: XXXXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXX
Daily Average: XXX
X Week: XXXXX +45%
X Month: XXXXX +198%
X Months: XXXXX +311%
1-Year High: XXXXX on 2025-06-30
1-Year Low: X on 2025-12-09

Mentions by network (24h): Reddit: XXX TikTok: XXXXX X: XXXXX YouTube: XXXXX

Creators: XXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning Blind Boxes in the last XX hours which is up XX% from XXX in the previous XX hours Daily Average: XXX
X Week: XXXXX +48%
X Month: XXXXX +23%
X Months: XXXXX +369%
1-Year High: XXXXX on 2025-06-30
1-Year Low: X on 2025-12-09

The most influential creators that mention Blind Boxes in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@bibipaperideas	X	XXXXX	X	XXXXXXXXX
@thebesteaterfriend	X	XXXXXXX	X	XXXXXXX
@killmarry	X	XXXXXX	X	XXXXXXX
@hungryfam	X	XXXXXXXXXX	X	XXXXXX
@tianakun	X	XXXXXXX	X	XXXXX
@thefizzyshow	X	XXXXXXXXX	X	XXXXX
@collectcute	X	XXXXXXXXX	X	XXXXX
@sploinkyy	X	XXXXXX	X	XXXXX
@sanriolve	X	XXXXXXXXX	X	XXXXX
@mrthomasenglish	XX	XXXXXXXXX	X	XXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% -X%
X Month: XX% -XX%
X Months: XX% +2%
X Year: XX% -XX%
1-Year High: XXX% on 2025-11-26
1-Year Low: XX% on 2025-03-05

Most Supportive Themes:

Unboxing Experiences: (40%) Enthusiasts are actively sharing their unboxing experiences, showcasing collections and the excitement of surprise collectibles.
Brand Popularity: (30%) Popular brands like Pop Mart, Miniso, and Sanrio are frequently mentioned, highlighting their significant role in the blind box trend.
Community Engagement: (20%) The trend fosters community interaction through social media sharing, with users discussing collections and seeking specific items.

Most Critical Themes:

Scarcity and Availability: (60%) Some users express frustration over the difficulty of obtaining specific items or limited edition blind boxes, impacting availability.
Authenticity Concerns: (40%) There are mentions of fake or counterfeit items, raising concerns about authenticity and the quality of some collectibles.