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Blind Box

Blind box engagement surges over XXX% week-over-week, driven by massive TikTok and YouTube unboxing content. Creators are actively sharing new finds, fueling a frenzy of excitement and discussion around popular brands and characters.

About Blind Box

Blind boxes are collectible mystery toy boxes containing a surprise item from a set series.

Insights

blind box creators is up XXXXX% from the previous week.
blind box engagements is up XXXXXX% from the previous week.
blind box mentions is up XXXXX% from the previous week.
blind box posts created is up XXXXXX% from the previous week.

Engagements: XXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXXX
X Week: XXXXXXXXX +613%
X Month: XXXXXXXXXX -XX%
X Months: XXXXXXXXXXXXX +42%
X Year: XXXXXXXXXXXXX +390%
1-Year High: XXXXXXXXXX on 2025-06-28
1-Year Low: XXX on 2025-11-08

Engagements by network (24h): Reddit: XXXXX TikTok: XXXXXXXXX X: XXXXXX YouTube: XXXXXXXXX

Mentions: XXXXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXX
Daily Average: XXXXX
X Week: XXXXX +94%
X Month: XXXXX +1.20%
X Months: XXXXXXX +65%
X Year: XXXXXXX +787%
1-Year High: XXXXX on 2025-07-25
1-Year Low: XX on 2025-11-22

Mentions by network (24h): Reddit: XXX TikTok: XXXXX X: XXXXX YouTube: XXXXX

Creators: XXXXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXXXX unique social accounts have posts mentioning Blind Box in the last XX hours which is down XX% from XXXXX in the previous XX hours Daily Average: XXXXX
X Week: XXXXX +78%
X Month: XXXXX -XX%
X Months: XXXXXX +33%
X Year: XXXXXX +478%
1-Year High: XXXXX on 2025-06-30
1-Year Low: XX on 2025-11-22

The most influential creators that mention Blind Box in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@thefizzyshow	X	XXXXXXXXX	X	XXXXXX
@matt_zett	X	XXXXXXXXXX	X	XXXXXX
@collectcute	X	XXXXXXXXX	XX	XXXXXX
@rjmobile01	X	XXXXXXXXXX	X	XXXXXX
@eaterssquad	X	XXXXXXXXX	X	XXXXXX
@allie_2802	X	XXXXXXX	X	XXXXXX
@fresajapomex	X	XXXXXXXXX	X	XXXXXX
@vaniaclaire	X	XXXXXXXXX	X	XXXXX
@gummyhouse	X	XXXXXX	X	XXXXX
@fishfillet1028	XX	XXXXXXXXX	X	XXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% -XX%
X Month: XX% -X%
X Months: XX% -X%
X Year: XX% +7%
1-Year High: XX% on 2025-11-16
1-Year Low: XX% on 2025-11-04

Most Supportive Themes:

Unboxing & Hauls: (60%) Enthusiasts share their excitement and surprise from unboxing various blind box collections, showcasing their latest finds and collections.
Brand & Character Features: (25%) Specific brands like Sanrio, Labubu, and Pop Mart, along with characters like Stitch and Harley Quinn, are frequently highlighted in unboxing videos and posts.
DIY & Customization: (15%) Creators showcase their skills in making DIY blind boxes, paper crafts, and custom designs, adding a personal touch to the trend.

Most Critical Themes:

Scarcity & Resale Market: (70%) Discussions around limited editions and the high resale value of certain blind box items indicate a potential for inflated prices and a focus on collectibility over intrinsic value.
Overconsumption & Waste: (30%) Some posts touch upon the potential for overconsumption and the environmental impact of accumulating numerous blind box items, raising concerns about sustainability.