Blind Box

Singapore is preparing new regulations for blind box sales, classifying them as a form of gambling. This move comes amid growing concerns about the potential risks associated with chance-based purchases, especially for younger consumers.

About Blind Box

Blind boxes are collectible mystery toy boxes containing a surprise item from a set series.

Insights

blind box posts created is up 9733.33% from the previous week.

Engagements: [----------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [----------]
Daily Average: [----------]
[--] Week: [----------] +18,900%
[--] Month: [-----------] -47%
[--] Months: [-------------] +11%
[--] Year: [-------------] +440%
1-Year High: [-----------] on 2025-12-06
1-Year Low: [---------] on 2025-10-25

Engagements by network (24h): Reddit: [-----] News: [--] Instagram: [------] X: [-------] YouTube: [---------] TikTok: [---------]

Mentions: [-----] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [-----]
Daily Average: [-----]
1-Year High: [-----] on 2025-12-08
1-Year Low: [---] on 2025-03-16

Mentions by network (24h): Reddit: [---] News: [--] Instagram: [--] X: [-----] YouTube: [-----] TikTok: [-----]

Creators: [-----] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[-----] unique social accounts have posts mentioning Blind Box in the last [--] hours which is up 2.50% from [-----] in the previous [--] hours Daily Average: [-----]
1-Year High: [-----] on 2025-12-24
1-Year Low: [---] on 2025-03-16

The most influential creators that mention Blind Box in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@tunemusicalmoments	[--]	[---------]	[---]	[---------]
@collectcute	[--]	[---------]	[---]	[-------]
@smidgeofpink	[--]	[-------]	[--]	[-------]
@有温度的小魏老师	[--]	[---------]	[--]	[-------]
@jassyysuetrong	[--]	[-------]	[--]	[-------]
@mr	[--]	[---------]	[--]	[-------]
@aruush3d	[--]	[------]	[--]	[-------]
@kaybabyeighty	[--]	[-----]	[--]	[-------]
@yoosesil	[--]	[-------]	[--]	[-------]
@sprunkicubesdiy	[--]	[-------]	[--]	[-------]

Sentiment: 57%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 57%
Daily Average: 58%
[--] Week: 64% +1%
[--] Month: 53% -4%
[--] Months: 53% +2%
[--] Year: 53% +1%
1-Year High: 85% on 2026-01-06
1-Year Low: 25% on 2025-12-03

Most Supportive Themes:

Unboxing and Hauls: (60%) Users are sharing their experiences of opening blind boxes, showcasing the items they receive, and expressing excitement about their finds. This theme highlights the joy and surprise associated with the unboxing process.
Product Releases and Announcements: (25%) Brands and creators are announcing new blind box series and collaborations, generating anticipation among collectors. These posts often include release dates and details about upcoming collections.
Buying and Selling: (15%) Discussions around purchasing blind boxes, including 'want to sell' (WTS) and 'looking for buy' (LFB) posts, are common. This indicates an active secondary market and community engagement in trading and acquiring specific items.

Most Critical Themes:

High Engagement on Popular Series: (70%) Blind box series from popular brands like POP MART, Sanrio, and Pokemon generate significantly higher engagement, indicating strong community interest and demand. Posts featuring these brands often have the most followers and engagements.
Limited Edition and Rarity: (30%) The pursuit of rare or secret items within blind boxes drives a lot of discussion and excitement. The desire for these exclusive collectibles fuels the unboxing culture and secondary market.