Birkin

Hermès sales are exceeding expectations, driven by strong demand for Birkin bags, while a $78 Walmart dupe sparks outrage among luxury enthusiasts.

About Birkin

The Birkin is a highly exclusive and iconic handbag produced by the luxury fashion house Hermès.

Insights

birkin engagements is up 68.04% from the previous week.
birkin posts created is up 533.33% from the previous week.

Engagements: [---------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [---------]
Daily Average: [---------]
[--] Week: [-------] +68%
[--] Month: [-----------] -61%
[--] Months: [-------------] +35%
[--] Year: [-------------] +57%
1-Year High: [----------] on 2025-12-06
1-Year Low: [---------] on 2025-10-19

Engagements by network (24h): X: [-------] Reddit: [-----] Instagram: [-------] YouTube: [---------] TikTok: [---------] News: [-----]

Mentions: [-----] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [-----]
Daily Average: [-----]
1-Year High: [-----] on 2025-12-25
1-Year Low: [---] on 2025-02-21

Mentions by network (24h): X: [---] Reddit: [---] Instagram: [--] YouTube: [---] TikTok: [---] News: [--]

Creators: [-----] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[-----] unique social accounts have posts mentioning Birkin in the last [--] hours which is up 1.80% from [-----] in the previous [--] hours Daily Average: [-----]
1-Year High: [-----] on 2025-12-25
1-Year Low: [---] on 2025-02-21

The most influential creators that mention Birkin in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@getulio163	[--]	[---]	[--]	[---]
@tunemusicalmoments	[--]	[---------]	[--]	[---]
@RealRepbaby	[--]		[--]	[--]
@Unfair_Awareness_634	[--]		[--]	[--]
@mbapoo	[--]		[--]	[--]
@alecelcvlt	[--]	[-----]	[--]	[--]

Sentiment: 85%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 85%
Daily Average: 78%
[--] Week: 72% -9%
[--] Month: 79% -1%
[--] Months: 79% +2%
[--] Year: 79% -14%
1-Year High: 98% on 2025-03-19
1-Year Low: 28% on 2025-09-25

Most Supportive Themes:

Celebrity & Influencer Endorsements: (40%) Posts featuring celebrities and influencers showcasing or discussing Birkin bags, highlighting their desirability and status.
Acquisition & Gifting: (30%) Content centered around the purchase, gifting, or receiving of Birkin bags, emphasizing the aspirational nature of owning one.
Luxury & Exclusivity: (20%) Discussions and visuals highlighting the craftsmanship, rarity, and high value associated with Birkin bags.

Most Critical Themes:

Affordability & Accessibility Concerns: (70%) Posts that touch upon the extreme cost and limited availability of Birkin bags, creating a divide between luxury and the average consumer.
Authenticity & Counterfeits: (30%) Discussions and warnings related to the prevalence of counterfeit Birkin bags and the challenges in distinguishing genuine items.

Top Birkin News

Top news links shared on social in the last [--] hours

Showing a maximum of [--] news posts without a LunarCrush subscription.

"SND Partners With Salaud Morisset for [----] Film 'La Piscine' SND has partnered with Salaud Morisset for [----] film 'La Piscine' starring Alain Delon Romy Schneider Maurice Ronet and Jane Birkin"
News Link @Variety 2026-02-12T08:09Z 3.1M followers, [----] engagements

"Herms Sales Top Estimates on Strong Birkin Bag Demand Across Markets - Bloomberg Herms sales grew on robust demand for its coveted Birkin bags with one of the luxury industrys most resilient players chalking up gains across all markets and most of its products"
News Link @business 2026-02-12T07:45Z 9.8M followers, 26.4K engagements

"From Fake Birkin Bags to Labubus Dupes Show the Art of Imitation - Bloomberg Were entering a world where copying isnt only a compliment its a form of creativity all on its own"
News Link @business 2026-02-12T06:15Z 9.8M followers, 10.2K engagements

"Gen Zs reality check: Birkin resale prices slump as aspirational luxury takes a hit Fortune Once touted as a better investment than gold the prized Birken bag no longer has the same COVID-era appeal at auction Bernstein data shows"
News Link @FortuneMagazine 2025-12-17T22:20Z 2.4M followers, 61.5K engagements