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Arm Hammer
Arm & Hammer faces a class-action lawsuit over alleged deceptive marketing practices, while simultaneously seeing a surge in social media engagement around cleaning hacks and product uses.
About Arm Hammer
Arm & Hammer is a brand primarily known for its baking soda and a range of household and personal care products.
Insights
- arm hammer mentions hit XXX which is XXX% higher than it's daily average.
- arm hammer creators hit XXX which is XXX% higher than it's daily average.
- arm hammer engagements is up XXXXXX% from the previous month.
- arm hammer mentions is up XXXXXX% from the previous year.
Engagements: XXXXXXXXX (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXX +13%
X Month: XXXXXXXXXX +241%
X Months: XXXXXXXXXXX +30%
X Year: XXXXXXXXXXX -XXXX%
1-Year High: XXXXXXXXXX on 2025-04-01
1-Year Low: X on 2025-11-16
Engagements by network (24h): Reddit: XX TikTok: XXXXXXXXX X: XXX YouTube: XXXXXXX
Mentions: XXX (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: XXX
Daily Average: XX
X Week: XXX +12%
X Month: XXX +37%
X Months: XXXXX +181%
X Year: XXXXX +362%
1-Year High: XXX on 2025-09-29
1-Year Low: X on 2025-11-06
Mentions by network (24h): Reddit: XX TikTok: XXXXX X: XXX YouTube: XXX
Creators: XXX (24h)
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning Arm Hammer in the last XX hours which is up XXXX% from XXX in the previous XX hours
Daily Average: XX
X Week: XXX +6.50%
X Month: XXX +15%
X Months: XXXXX +127%
X Year: XXXXX +280%
1-Year High: XXX on 2025-10-07
1-Year Low: X on 2025-11-06
The most influential creators that mention Arm Hammer in the last XX hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @armandhammerlaundry | X | XXXXXXX | XX | XXXXXXXXX |
| @armandhammercatlitter | X | XXXXXX | X | XXXXXXX |
| @armandhammerlaundry | X | XXXXXX | X | XXXXXXX |
| @armandhammerbakingsoda | X | XXXXXX | XX | XXXXXXX |
| @armhammertoothpaste | X | XXXXX | X | XXXXXXX |
| @armandhammer | X | XXXXXXX | X | XXXXXX |
| @notorious.glen | X | XXXXXX | X | XXXXXX |
| @kddavis32 | X | XXXXX | X | XXXXX |
| @NaYammy_ai | X | XXX | X | XXXXX |
| @creative_explained | XX | XXXXXXXXX | X | XXXXX |
Sentiment: XX%
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% -X%
X Month: XX% -XX%
X Months: XX% -X%
X Year: XX% -XX%
1-Year High: XXX% on 2024-12-17
1-Year Low: X% on 2025-04-05
Most Supportive Themes:
- Cleaning and Household Uses: (40%) Consumers are sharing creative and practical ways they use Arm & Hammer products for cleaning, laundry, and general household tasks, highlighting the brand's versatility and effectiveness.
- Personal Care and Hygiene: (30%) Posts frequently feature Arm & Hammer's personal care items, particularly deodorants and toothpastes, with users emphasizing benefits like aluminum-free options and oral health improvements.
- Product Launches and Promotions: (15%) The brand is generating buzz through announcements of new product launches and participation in sales events, encouraging consumer engagement and trial.
- Educational and STEAM Content: (15%) Arm & Hammer is engaging audiences with educational content, especially related to science, technology, engineering, arts, and mathematics (STEAM), often using baking soda for experiments.
Most Critical Themes:
- Laundry Detergent Performance Concerns: (100%) One user expressed significant disappointment with the performance of Arm & Hammer laundry detergents, noting poor results in cleaning and odor removal compared to other brands.
Top Arm Hammer Social Posts
Top posts by engagements in the last XX hours
Showing only X posts for non-authenticated requests. Use your API key in requests for full results.
"Replying to @Dani laundry detergent sheets. I never knew about these until I joined laundry tok lol. They are easily one of my fav laundry accessories now. These are the arm & hammer ones and they got super sudsy 🙂🫧🤍 #laundry #asmr #fyp #spongesqueezing #capcut I hope you enjoy this satisfying and delicious asmr sponge squeezes over my laundry. Rather you need to relax from the soothing sounds of the water and suds crunching on the sponge or have a sudsy craving for soap galore Im praying your for you page did not disappoint make sure you follow me for more laundry hacks and cleaning tips"
TikTok Link @soap.galore28 2025-12-11T23:50Z 57.9K followers, 7579 engagements
"#ad Holiday decor just hits different when everything smells good so I used @ARM & HAMMER Laundry Odor Blasters Fabric Rinse to refresh all her bedding as the first step to refreshing her room before decorating. XXX% recommend starting your holiday decorating with a fresh laundry reset 🎄 #ArmandHammerPartner"
TikTok Link @jeaniceperez 2025-12-11T21:58Z 1.6M followers, 2008 engagements
"Dirty Azz got a whole cat on his face after it just shuffled shuffled and shtted in a litter box House smells like cat pss and he got the audacity to be worried about someones profile pic. If you dont GTFO. Dirty Kitty Litter face Azz boy. Got Arm & Hammer specs in your beard Nigha. Fix it"
X Link @QueenPierreBaby 2025-12-11T20:42Z XXX followers, XX engagements
"Arm & Hammer class action over deceptive marketing practices. *US only #classactionlawsuits #settlemate #armandhammer #tiktoknews #usa"
TikTok Link @brooksfinancetips 2025-12-11T20:00Z XXX followers, XXX engagements