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Alexa

Amazon's Alexa is seeing a surge in engagements with new device features, but a recent outage has raised concerns about service vulnerabilities.

About Alexa

Alexa is a virtual assistant technology developed by Amazon.

Insights

alexa creators is up XXXXX% from the previous month.
alexa engagements is up XXXXXX% from the previous week.
alexa mentions is up XXXXXX% from the previous month.
alexa posts created is up XXXXX% from the previous week.

Engagements: XXXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXXX
Daily Average: XXXXXXXXXX
X Week: XXXXXXXXXXX +989%
X Month: XXXXXXXXXXX -XX%
X Months: XXXXXXXXXXXXX -XX%
X Year: XXXXXXXXXXXXXX +12%
1-Year High: XXXXXXXXXX on 2024-12-16
1-Year Low: XXX on 2025-11-09

Engagements by network (24h): News: XXXXX Reddit: XXXXXX TikTok: XXXXXXXXX X: XXXXXXXXX YouTube: XXXXXXXXXX

Mentions: XXXXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXX
Daily Average: XXXXX
X Week: XXXXXX +16%
X Month: XXXXXX +186%
X Months: XXXXXXX -XXXX%
X Year: XXXXXXX +11%
1-Year High: XXXXXX on 2025-10-20
1-Year Low: XX on 2025-11-09

Mentions by network (24h): News: XX Reddit: XXXXX TikTok: XXXXXX X: XXXXXX YouTube: XXXXXX

Creators: XXXXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXXXX unique social accounts have posts mentioning Alexa in the last XX hours which is down XX% from XXXXX in the previous XX hours Daily Average: XXXXX
X Week: XXXXX +11%
X Month: XXXXXX +30%
X Months: XXXXXX -XXXX%
X Year: XXXXXXX +4%
1-Year High: XXXXX on 2025-10-20
1-Year Low: XX on 2025-11-09

The most influential creators that mention Alexa in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@alexainstagram	X	XXXXX	XX	XXXXXXX
@aaxlnw	X	XXXXX	XX	XXXXXX
@alexarivera	X	XXXXXXXXXX	XX	XXXXXX
@alexa.biello	X	XXXXXX	X	XXXXXX
@lexafutrell23	X	XXXXXX	X	XXXXXX
@alexalive92461	X	XXXXXXX	X	XXXXXX
@elloroloco	X	XXXXXX	X	XXXXXX
@alexa_dagnese	X	XXXXXX	X	XXXXXX
@94rrys	X	XXXXX	X	XXXXXX
@alexaa38913	XX	XXXXX	X	XXXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% -X%
X Month: XX% no change
X Months: XX% no change
X Year: XX% +10%
1-Year High: XX% on 2025-01-07
1-Year Low: XX% on 2025-11-23

Most Supportive Themes:

Alexa Engagements Surge: (40%) A significant increase in user interactions and interest, including 52-week and all-time highs, is noted.
New Alexa Devices and Features: (30%) Discussions around Amazon's latest smart speaker releases and new features like sleep tracking are driving positive sentiment.
Positive Sentiment: (20%) The overall public perception of Alexa remains favorable, with a high current sentiment value.

Most Critical Themes:

Amazon Outage Impact: (70%) A recent widespread Amazon outage affected Alexa and other services, highlighting potential vulnerabilities.
Creator Engagement Fluctuations: (30%) Despite overall engagement increases, a decrease in unique social accounts mentioning Alexa suggests a potential shift in creator participation.

Top Alexa News

Top news links shared on social in the last XX hours

Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.

"Amazon adds delivery tracking last-minute adds gift ideas to Alexa+ TechCrunch"
News Link @TechCrunch 2025-12-10T16:15Z 228.6M followers, XX engagements

"Amazon is rolling out new shopping features for Alexa+ because of course it is"
News Link @engadget 2025-12-10T14:37Z 228.6M followers, XXX engagements

"Massive Amazon outage takes down Alexa Ring Snapchat and more here's what we know TechRadar"
News Link @techradar 2025-10-20T08:54Z 228.6M followers, 1.3M engagements

"Amazons giant ads have ruined the Echo Show The Verge"
News Link @verge 2025-10-09T18:41Z 228.6M followers, 41.1K engagements