Air Wick

Air Wick sees a massive surge in mentions and creator activity, driven by new fragrance releases and promotions. Despite this buzz, analysts express concerns over recent divestitures.

About Air Wick

Air Wick is a brand specializing in air fresheners and home fragrance products.

Insights

air wick mentions hit [---] which is 175% higher than it's daily average.
air wick creators hit [---] which is 143% higher than it's daily average.
air wick sentiment is up 200% from the previous month.
air wick posts created is up 48.15% from the previous week.

Engagements: [---------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [---------]
Daily Average: [---------]
[--] Week: [---------] -14%
[--] Month: [----------] -59%
[--] Months: [-----------] +313%
[--] Year: [-----------] +503%
1-Year High: [----------] on 2025-11-21
1-Year Low: [--] on 2025-08-19

Engagements by network (24h): Reddit: [---] X: [--] Instagram: [--] YouTube: [---------] TikTok: [-----]

Mentions: [---] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [---]
[--] Week: [---] +0.75%
[--] Month: [---] +16%
[--] Months: [-----] +68%
[--] Year: [-----] +243%
1-Year High: [---] on 2025-11-21
1-Year Low: [--] on 2025-02-25

Mentions by network (24h): Reddit: [--] X: [--] Instagram: [--] YouTube: [---] TikTok: [--]

Creators: [---] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning Air Wick in the last [--] hours which is up 49% from [---] in the previous [--] hours Daily Average: [--]
[--] Week: [---] -3.30%
[--] Month: [---] +10%
[--] Months: [-----] +53%
[--] Year: [-----] +215%
1-Year High: [---] on 2025-11-14
1-Year Low: [--] on 2025-04-28

The most influential creators that mention Air Wick in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@tunemusicalmoments	[--]	[---------]	[--]	[---------]
@justadadtips	[--]	[------]	[--]	[---]
@techlifestyle	[--]	[-------]	[--]	[---]
@todoloquehuelerico	[--]	[------]	[--]	[---]
@reckittdettol	[--]	[------]	[--]	[---]
@airwickuk	[--]	[-----]	[--]	[---]
@svetnovinek	[--]	[------]	[--]	[---]
@whatsinbox_in	[--]	[-----]	[--]	[---]
@airwick_us	[--]	[------]	[--]	[---]
@wtipov	[--]	[------]	[--]	[--]

Sentiment: 46%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 46%
Daily Average: 50%
[--] Week: 46% +23%
[--] Month: 45% +30%
[--] Months: 45% +43%
[--] Year: 45% -5%
1-Year High: 100% on 2025-02-18
1-Year Low: 1% on 2025-03-09

Most Supportive Themes:

New Fragrance Releases: (60%) Consumers are excited about new scents being introduced by Air Wick.
Deals and Discounts: (40%) Promotions and sales are driving engagement and purchases for Air Wick products.

Most Critical Themes:

Divestiture Concerns: (40%) Analysts are expressing worry regarding the company's recent divestiture.