Aesop

Aesop sees a surge in social media activity, with a 63.11% increase in posts this week, driven by discussions around skincare, fragrance, and the Identity V character 'Aesop Carl'. Despite high engagement, critical themes around pricing persist.

About Aesop

Aesop is a luxury brand specializing in skincare, haircare, and fragrance products.

Insights

aesop posts created is up 63.11% from the previous week.

Engagements: [-------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [-------]
Daily Average: [---------]
[--] Week: [---------] -15%
[--] Month: [----------] -65%
[--] Months: [-----------] +296%
[--] Year: [-----------] +318%
1-Year High: [-----------] on 2025-12-06
1-Year Low: [------] on 2025-02-27

Engagements by network (24h): X: [-------] Instagram: [-----] Reddit: [---] News: [---] TikTok: [-------] YouTube: [-------]

Mentions: [-----] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [-----]
Daily Average: [-----]
[--] Week: [-----] +9.80%
[--] Month: [-----] +28%
[--] Months: [------] +97%
[--] Year: [------] +185%
1-Year High: [-----] on 2025-12-20
1-Year Low: [---] on 2025-02-27

Mentions by network (24h): X: [---] Instagram: [--] Reddit: [--] News: [--] TikTok: [---] YouTube: [---]

Creators: [---] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning Aesop in the last [--] hours which is up 6.90% from [---] in the previous [--] hours Daily Average: [---]
[--] Week: [-----] +9.30%
[--] Month: [-----] +25%
[--] Months: [------] +69%
[--] Year: [------] +171%
1-Year High: [-----] on 2025-12-20
1-Year Low: [---] on 2025-02-27

The most influential creators that mention Aesop in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@tunemusicalmoments	[--]	[---------]	[---]	[------]
@autismpossum	[--]	[-----]	[--]	[------]
@GameIdentityV	[--]	[-------]	[--]	[------]
@thefablecottage	[--]	[---------]	[--]	[------]
@abcmouse	[--]	[---------]	[--]	[------]
@rhymesayers	[--]	[-------]	[---]	[------]
@ladykreiburg	[--]	[---]	[--]	[------]
@tootietheresearcher	[--]	[------]	[--]	[-----]
@kidshut	[--]	[---------]	[--]	[-----]
@markdeleon__	[--]	[-------]	[--]	[-----]

Sentiment: 87%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 87%
Daily Average: 82%
[--] Week: 89% +3%
[--] Month: 84% +5%
[--] Months: 84% +2%
[--] Year: 84% +5%
1-Year High: 98% on 2025-02-22
1-Year Low: 8% on 2025-12-06

Most Supportive Themes:

Skincare and Fragrance: (30%) Content discussing Aesop's luxury skincare and fragrance products, highlighting their appeal and personal routines.
Identity V Character 'Aesop Carl': (25%) Content related to the character Aesop Carl from the game Identity V, including fan art, discussions, and edits.
Aesop's Fables and Quotes: (20%) References to Aesop's fables and quotes, often used metaphorically or to convey a moral lesson.

Most Critical Themes:

Brand Perception and Pricing: (15%) Discussions questioning the high price point of Aesop products and their perceived value.
Character Interpretations (Identity V): (10%) Divergent interpretations and discussions surrounding the character Aesop Carl's personality and relationships within the Identity V community.