MLS

Lionel Messi's Inter Miami is now the most valuable MLS team at $1.35B, with revenue soaring since his arrival. Meanwhile, an investigation into a Philadelphia Union executive continues as the new season approaches.

About MLS

Major League Soccer (MLS) is the top professional men's soccer league in the United States and Canada.

Insights

MLS creators is up 20.66% from the previous month.
MLS mentions is up 40.68% from the previous month.
MLS posts created is up 45.53% from the previous month.

Engagements: [----------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [----------]
Daily Average: [----------]
[--] Week: [-----------] -9.50%
[--] Month: [-----------] -3.90%
[--] Months: [-------------] -26%
[--] Year: [--------------] +139%
1-Year High: [-----------] on 2025-06-29
1-Year Low: [---------] on 2025-03-11

Engagements by network (24h): Instagram: [---------] News: [------] X: [---------] Reddit: [------] YouTube: [----------] TikTok: [---------]

Mentions: [------] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [------]
Daily Average: [------]
[--] Week: [------] +26%
[--] Month: [------] +41%
[--] Months: [-------] -24%
[--] Year: [---------] -6.60%
1-Year High: [------] on 2025-06-30
1-Year Low: [-----] on 2025-12-26

Mentions by network (24h): Instagram: [---] News: [--] X: [-----] Reddit: [-----] YouTube: [-----] TikTok: [-----]

Creators: [-----] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[-----] unique social accounts have posts mentioning MLS in the last [--] hours which is down 12% from [-----] in the previous [--] hours Daily Average: [-----]
[--] Week: [------] +14%
[--] Month: [------] +21%
[--] Months: [-------] -25%
[--] Year: [-------] +31%
1-Year High: [------] on 2025-06-30
1-Year Low: [-----] on 2025-03-20

The most influential creators that mention MLS in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@tunemusicalmoments	[--]	[---------]	[-----]	[---------]
@messi_king_10__	[--]	[-------]	[--]	[---------]
@mls	[--]	[---------]	[---]	[---------]
@futuresnacks01	[--]	[------]	[--]	[---------]
@_criseditz19	[--]	[-------]	[--]	[-------]
@BleacherReport	[--]	[---------]	[--]	[-------]
@TouchlineX	[--]	[---------]	[--]	[-------]
@intermiamicf	[--]	[----------]	[--]	[-------]
@tntsportsar	[--]	[---------]	[--]	[-------]
@centregoals	[--]	[-------]	[--]	[-------]

Sentiment: 82%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 82%
Daily Average: 80%
[--] Week: 76% -1%
[--] Month: 75% -3%
[--] Months: 75% -13%
[--] Year: 75% -9%
1-Year High: 94% on 2025-08-14
1-Year Low: 57% on 2025-03-08

Most Supportive Themes:

Lionel Messi's Potential Extension: (40%) Lionel Messi is nearing a contract extension with Inter Miami through 2026, a move seen as vital for the league's growth.
MLS Playoff Success: (30%) Multiple teams are advancing in the MLS Cup Playoffs, driving significant engagement and discussion.
Inter Miami's New Stadium: (20%) The upcoming opening of Miami Freedom Park in [----] aligns with Messi's potential extended stay.

Most Critical Themes:

Player Departures and Coaching Changes: (60%) News of player departures and coaching changes, like Chris Armas leaving the Colorado Rapids, suggests potential instability.
Team Eliminations from Playoffs: (40%) Several teams have been eliminated from the MLS Cup Playoffs, sparking discussions about their performance and future.

Top MLS News

Top news links shared on social in the last [--] hours

Showing a maximum of [--] news posts without a LunarCrush subscription.

"Investigation into top Philadelphia Union executive still ongoing as new season looms Philadelphia Union The Guardian Guardian sources say MLSs inquiry into Ernst Tanner has been held up by concerns over non-disclosure agreements"
News Link @guardian 2026-02-16T15:30Z 10.3M followers, 34.9K engagements

"Ranking the [--] MLS Cup winners: How does Messis Inter Miami stack up - The Athletic Before MLS kicks off season No. [--] we look back at three decades of champions and rank them all with their place in league history"
News Link @nytimes 2026-02-16T14:11Z 52.9M followers, [----] engagements

"D.C. United Carmelo Anthony plot soccer stadium in Baltimore - Baltimore Business Journal D.C. United and Carmelo Anthony plan a $216 million soccer stadium academy and housing at Carroll Park with Maryland lawmakers proposing bond funding"
News Link @bizjournals 2026-02-12T20:50Z 51.2K followers, [----] engagements

"MLS Team Values 2026: Messis Miami Leads at $1.45B Up 22% - Yahoo Sports The MLS season kicks off next week with Inter Miami versus Los Angeles FC at the 77500-seat Memorial Coliseum. LAFC moved the game to accommodate demand for a matchup between the leagues two biggest stars Lionel Messi and Son Heung-Min. Apple should also bank a massive streaming audience for the first MLS game between Messi"
News Link @YahooSports 2026-02-10T15:14Z 557.6K followers, 108.7K engagements

MLS