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72andsunny
72andSunny faces accusations of creative theft from SPILL, with major social media backlash erupting over alleged brand similarity. The agency's response, including post deletions, has fueled further criticism.
About 72andsunny
72andSunny is a creative advertising agency known for its work with major brands.
Engagements: XXX (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: XXX
Daily Average: XXXXX
X Week: XXXXX -XX%
X Month: XXXXXX -XX%
X Months: XXXXXXX +39%
X Year: XXXXXXX +72%
1-Year High: XXXXXXX on 2025-09-13
1-Year Low: X on 2025-06-08
Engagements by network (24h): Reddit: XX TikTok: XXX X: XX YouTube: XX
Mentions: XX (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: XX
Daily Average: XX
X Week: XX -XXXX%
X Month: XX -XXXX%
X Months: XXXXX +115%
X Year: XXXXX +74%
1-Year High: XXX on 2025-07-27
1-Year Low: X on 2024-12-19
Mentions by network (24h): Reddit: XX TikTok: XX X: X YouTube: X
Creators: XX (24h)
Creators 24-Hour Time-Series Raw Data
XX unique social accounts have posts mentioning 72andsunny in the last XX hours which is down XX% from XX in the previous XX hours
Daily Average: XX
X Week: XX -XXXX%
X Month: XX -XX%
X Months: XXX +65%
X Year: XXX +53%
1-Year High: XX on 2025-03-19
1-Year Low: X on 2024-12-19
The most influential creators that mention 72andsunny in the last XX hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @72andsunny_ | X | XXX | X | XXX |
| @spillmob | X | XXXXX | X | XX |
Sentiment: XXX%
Sentiment 24-Hour Time-Series Raw Data
Current Value: XXX%
Daily Average: XX%
X Week: XXX% +8%
X Month: XXX% +17%
X Months: XXX% +11%
X Year: XXX% no change
1-Year High: XXX% on 2024-12-14
1-Year Low: X% on 2025-07-28
Most Supportive Themes:
- New Campaigns and Partnerships: (35%) 72andSunny is launching new campaigns and partnerships, including collaborations with Venmo and NASCAR.
- Global Expansion and Creative Recognition: (25%) 72andSunny is expanding its global footprint and receiving recognition for its creative work.
Most Critical Themes:
- Creative Theft Accusations: (40%) 72andSunny is facing criticism and accusations of stealing creative ideas and concerns about their work.
Top 72andsunny Social Posts
Top posts by engagements in the last XX hours
Showing only X posts for non-authenticated requests. Use your API key in requests for full results.
"Does it feel like creativity is a bit.dead Matt Murphy Global CCO at 72andSunny says youre not imagining it. Were optimising harder and risking the curiosity that fuels ideas. His fix: loosen up have fun keep it weird. Read more on D&AD: 👉"
X Link @dandad 2025-12-09T17:00Z 168.5K followers, XXX engagements
"@72andSunny So anyway you should realize you picked the right ones and you will regret it. #72andSunny #69andShady We dont play about @SPILL #blackowned #spillapp #fyp"
TikTok Link @urdumbimamazing 2025-09-25T20:13Z XX followers, XXX engagements
"Imagine building a chart-topping app in the App Store - only to have a global agency copy your brand one letter off and call it their own. Last month #72andSunny launched a news brand called SPIL* with an uncanny amount of similarity to our brand platform and positioning. Our community and our team immediately called this out. Conversations with this agency were had. Clear solutions were outlined. No meaningful action has been taken. SPILL was created to protect credit and reward the communities that drive culture online. At a time where Black culture identity and history are being"
TikTok Link @spillmob 2025-09-25T19:35Z 3704 followers, 5266 engagements
"Yesterday we were made aware of global creative advertising agency @72andSunny aunch of a brand they claimed to have built from scratch. We hopped in the comments to hold them accountable for obviously stealing @spillmobs brand. Instead of accountability 72andsunny response was ERASURE. they deleted their post without comment. & they know better. If you didnt think you did anything wrong whyd you rush to delete it A global creative ad agency (parent company Stagwell) AdAge even awarded them best creative ad agency last year and this year. Theyve created ad campaigns for Venmo Panera NFL"
TikTok Link @spillmob 2025-08-20T14:55Z 3704 followers, 3990 engagements