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2k

Take-Two has hired former Perfect Dark leads to start a new 2K studio, while the NBA inks a massive $1.1B deal with 'NBA 2K'. Meanwhile, the community is revolting over Borderlands X performance issues.

About 2k

2K is a term associated with video games, particularly the NBA 2K series, and also a unit of currency or value.

Insights

2k engagements is up XXXX% from the previous week.

Engagements: XXXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXXX
Daily Average: XXXXXXXXXX
X Week: XXXXXXXXX +10%
X Month: XXXXXXXXXXX -XX%
X Months: XXXXXXXXXXXXX -XX%
X Year: XXXXXXXXXXXXX +56%
1-Year High: XXXXXXXXXX on 2025-07-09
1-Year Low: XXX on 2025-12-04

Engagements by network (24h): News: XXX Reddit: XXXXX TikTok: XXXXXXXXX X: XXXXXXXXX YouTube: XXXXXXXXX

Mentions: XXXXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXX
Daily Average: XXXXX
X Week: XXXXXX +0.26%
X Month: XXXXXX +56%
X Months: XXXXXXX +2.70%
X Year: XXXXXXX +21%
1-Year High: XXXXXX on 2025-07-10
1-Year Low: XX on 2025-12-04

Mentions by network (24h): News: XX Reddit: XXXXX TikTok: XXXXXX X: XXXXXX YouTube: XXXXXX

Creators: XXXXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXXXX unique social accounts have posts mentioning 2k in the last XX hours which is up XX% from XXXXX in the previous XX hours Daily Average: XXXXX
X Week: XXXXX -XXXX%
X Month: XXXXXX +3.90%
X Months: XXXXXXX +18%
X Year: XXXXXXX +9.50%
1-Year High: XXXXXX on 2025-07-10
1-Year Low: XX on 2025-12-04

The most influential creators that mention 2k in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@2kfraudoffical	X	XXXXXX	X	XXXXXXX
@rrcfacto2k	X	XXXXXXX	X	XXXXXXX
@BumblebeeCouple	X	XXXXXXXXX	X	XXXXXXX
@aceslammmn2k	X	XXXXXXX	X	XXXXXXX
@2kkidsyt	X	XXXXXX	XX	XXXXXXX
@2kfraudofficia	X	XXXXXX	X	XXXXXXX
@2klyrics	X	XXXXX	X	XXXXXX
@skillzy121	X	XXXXX	XX	XXXXXX
@caponeski2k	X	XXXXXXX	X	XXXXXX
@anandaudio	XX	XXXXXXXXXX	X	XXXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% +1%
X Month: XX% +51%
X Months: XX% +3%
X Year: XX% no change
1-Year High: XX% on 2025-11-16
1-Year Low: XX% on 2025-12-07

Most Supportive Themes:

NBA 2K Community: (40%) Discussions and content related to the NBA 2K video game franchise, including gameplay, player ratings, and community events.
Gaming Content: (30%) General gaming content, including streams, highlights, and discussions about various video games.
Financial Discussions: (20%) Discussions related to finance, investments, and cryptocurrency, often mentioning specific amounts or market trends.

Most Critical Themes:

Performance Issues: (5%) Concerns and complaints regarding the performance and optimization of games, specifically mentioning Borderlands X.
Parental/Upbringing Criticisms: (5%) Discussions that involve criticisms of parenting or upbringing, sometimes in relation to generational differences.

Top 2k News

Top news links shared on social in the last XX hours

Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.

"Microsoft killed the promising Perfect Dark reboot but Take-Two has snapped up its leads for a new 2K studio PC Gamer"
News Link @pcgamer 2025-12-09T22:12Z 228.6M followers, XX engagements

"'Even with a 9800X3D and a 5090 it runs like absolute buttcheeks': 2K Games posts Nvidia's Borderlands X optimised settings guide but the community is already in open revolt PC Gamer"
News Link @pcgamer 2025-09-12T21:48Z 3.2M followers, 528.3K engagements

"NBA agrees to reported $1.1B deal with 'NBA 2K' - Yahoo Sports"
News Link @YahooSports 2024-10-29T19:53Z 550.1K followers, 540.1K engagements

"NBA Inks Billion-Dollar Deal With Maker of 2K Videogame - WSJ"
News Link @WSJ 2024-10-29T19:53Z 228.6M followers, 540.1K engagements

2k