Yum! Brands, Inc. (YUM)
Yum! Brands faces social media backlash with calls to short the stock due to health concerns and promotion of 'real food' initiatives. Despite this, the company's stock is trading near its 52-week high.
About Yum! Brands, Inc.
Yum! Brands, Inc. is a global fast-food restaurant company operating brands like KFC, Pizza Hut, and Taco Bell.
Yum! Brands, Inc. uses the ticker $YUM for trading. Listed in the Stocks category within the Consumer Cyclical sectors.
Insights
- Yum! Brands, Inc. (YUM) social dominance is up 17.74% from the previous week.
- Yum! Brands, Inc. (YUM) Galaxy Score™ is up 26.47% from the previous week.
- Yum! Brands, Inc. Price hit a 52-Week high of $253.10 for the hour
- Yum! Brands, Inc. Price hit an all time of $253.10 for the hour
Price: $166.20
Price 24-Hour Time-Series Raw Data
Despite increased social media engagement and positive sentiment, YUM's price is down due to overriding negative factors such as mixed earnings reactions, general market volatility, refinancing activities, and insider selling.
24-Hour: 54.29% 7-Day: 3.75% 30-Day: 3.68%
1-Year High: $253.10 on 2026-02-17
1-Year Low: $138.20 on 2025-10-31
AltRank: [---]
AltRank 24-Hour Time-Series Raw Data
Yum! Brands, Inc. (YUM) is currently AltRank #656 based on combined combined social and market metrics
Daily Average: [---]
[--] Week: [---] [----]
[--] Month: [---] +282
[--] Months: [---] [----]
[--] Year: [---] +185
1-Year High: [-----] on 2026-01-31
1-Year Low: [--] on 2025-05-31
Galaxy Score: [-----]
Galaxy Score 24-Hour Time-Series Raw Data
Current Value: [-----]
Daily Average: [--]
[--] Week: [--] +9
[--] Month: [--] +2
[--] Months: [--] +3
[--] Year: [--] [---]
1-Year High: [--] on 2025-07-16
1-Year Low: [--] on 2025-12-30
Engagements: [-----] (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: [-----]
Daily Average: [------]
[--] Week: [------] -86%
[--] Month: [-------] +111%
[--] Months: [---------] -44%
[--] Year: [---------] -38%
1-Year High: [-------] on 2025-11-04
1-Year Low: [---] on 2026-01-31
Engagements by network (24h): X: [-----] News: [--] Reddit: [--] TikTok: [--] YouTube: [---]
Mentions: [--] (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: [--]
Daily Average: [---]
[--] Week: [---] -8.50%
[--] Month: [---] +57%
[--] Months: [-----] -77%
[--] Year: [------] +9%
1-Year High: [-----] on 2025-07-03
1-Year Low: [--] on 2025-12-06
Mentions by network (24h): X: [--] News: [--] Reddit: [--] TikTok: [--] YouTube: [--]
Creators: [--] (24h)
Creators 24-Hour Time-Series Raw Data
[--] unique social accounts have posts mentioning Yum! Brands, Inc. (YUM) in the last [--] hours which is down 16% from [--] in the previous [--] hours
Daily Average: [---]
[--] Week: [---] -7.90%
[--] Month: [---] +56%
[--] Months: [-----] -84%
[--] Year: [------] +212%
1-Year High: [-----] on 2025-07-03
1-Year Low: [--] on 2025-12-06
The most influential creators that mention Yum! Brands, Inc. in the last [--] hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @FilipsMoneyX | [--] | [---] | [--] | [---] |
| @MarcJacksonLA | [--] | [-----] | [--] | [---] |
| @RealJGBanks | [--] | [-------] | [--] | [--] |
| @beyond_meat_ | [--] | [--] | [--] | [--] |
| @itshealwellness | [--] | [-----] | [--] | [--] |
| @yumbrandsinc | [--] | [---] | [--] | [--] |
| @earnmoar | [--] | [-----] | [--] | [--] |
Sentiment: 83%
Sentiment 24-Hour Time-Series Raw Data
Current Value: 83%
Daily Average: 78%
[--] Week: 100% no change
[--] Month: 86% +8%
[--] Months: 86% +24%
[--] Year: 86% +17%
1-Year High: 100% on 2025-06-30
1-Year Low: 21% on 2025-12-01
Most Supportive Themes:
- Growth and Positive Developments: (50%) Positive sentiment towards Yum! Brands, with mentions of potential growth and positive developments.
- Investment Interest: (50%) Mentions of Yum! Brands alongside other stocks, indicating interest in the company within a broader investment context.
Most Critical Themes:
- Market Volatility and Economic Concerns: (50%) Mentions of market volatility, economic concerns, and government shutdowns, potentially impacting investor sentiment.
- Refinancing Activities: (50%) Discussion of Yum! Brands' refinancing activities, which may be viewed with caution by some investors.
Social Dominance: 0.00388%
Social Dominance 24-Hour Time-Series Raw Data
Current Value: 0.00388%
Daily Average: 0.023%
[--] Week: 0.00365% +0.0005500000000000001%
[--] Month: 0.0063% -0.00010000000000000026%
[--] Months: 0.0063% -0.0023%
[--] Year: 0.0063% -0.026%
1-Year High: 0.217% on 2025-07-03
1-Year Low: 0.0036% on 2026-01-28
Market Dominance: 0.051%
Market Dominance 24-Hour Time-Series Raw Data
Current Value: 0.051%
Daily Average: 0%
1-Year High: 0.085% on 2025-03-12
1-Year Low: 0.046% on 2025-10-31
Market Cap: $44,477,890,000
Market Cap 24-Hour Time-Series Raw Data
Current Value: $44,477,890,000
Daily Average: $41,469,496,008
[--] Week: $44,477,890,000 +1.10%
[--] Month: $44,477,890,000 -0.04%
[--] Months: $44,477,890,000 +7.30%
[--] Year: $44,477,890,000 +8.20%
1-Year High: $45,228,560,000 on 2026-02-12
1-Year Low: $38,374,397,496 on 2025-10-31
Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing