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"@noirvcutae Same goes for SOV. SOV isn't about the celebs insta post (as in emv).Its about the % of visibility/talks that happen around him (Mentions on all platforms.Sov dominance happens usually on X/Tiktok). No dollars here.It's all about 'How loud is the Buzz around my client'. ✌"
X Link @Casper__Flynn 2025-10-16T09:47Z XXX followers, XX engagements
"@noirvcutae To hit 'High Impact' Solo Emvthe BA's emv should be XX% of the Brand's: In the order of Brand Emv: Dior-Nobody hit it Gucci-🐹hit it Celine-🐻went50%(Very High) BV-Nobody hit it (Skz's IN was #1-Low Impact) CK-No celebs hit it (If🐰had postedit would've been different) +"
X Link @Casper__Flynn 2025-10-16T08:43Z XXX followers, XX engagements
"@noirvcutae Let's say Versace pays the celeb $1M for a post (paid promo).The impressions then generate an emv of $10M-this doesn't mean Versace or the celeb is getting those dollars. It simply means 'The buzz is rich. The unpaid emv is equivalent to paying $10M for the celeb's paid post' +"
X Link @Casper__Flynn 2025-10-16T05:01Z XXX followers, XX engagements
"@noirvcutae In the recent years EMV:DiorGucciCelineBVCK The BA should atleast bring in 'High' Emv for the first X brands and 'Moderate' Emv for CK. The Brand emv order was the same in this FW too.The solo emv order was juggled since 🐻🐹were high🐰related were moderate &🐨🐥were low +"
X Link @Casper__Flynn 2025-10-16T04:36Z XXX followers, XX engagements