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adidas AG
Sentiment: XX%

Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
1 Week: XX% -X%
1 Month: XX% +1%
6 Months: XX% -X%
1 Year: XX% +7%
1-Year High: XX% on 2025-02-10
1-Year Low: XX% on 2024-11-13  
Most Supportive Themes
- New Product Launches and Collaborations: (40%) Positive sentiment surrounds new kit releases, athlete endorsements, and positive brand collaborations.
 
- Celebrity and Athlete Endorsements: (30%) The launch of the Kareem Abdul-Jabbar x Bruce Lee sneaker collab is generating excitement.
 
- Marketing Campaigns: (30%) The collaboration between Lamine Yamal and Skales, featured in an Adidas ad, is gaining traction.
 
Most Critical Themes
- Tariffs and Price Increases: (60%)  Users are reacting negatively to tariffs, price increases, and design issues with new kits and sponsorship concerns.
 
- Cultural Appropriation Accusations: (40%)  Mexican authorities accuse Adidas of cultural appropriation over a new sandal design.
 
Network engagement breakdown:  
| Network | 
Positive | 
% | 
Neutral | 
% | 
Negative | 
% | 
| News | 
XX | 
X% | 
X | 
XXX% | 
XX | 
X% | 
| Reddit | 
XXX | 
X% | 
XXXXX | 
X% | 
XXXXX | 
X% | 
| TikTok | 
XXXXX | 
X% | 
XXXXXX | 
X% | 
XXXXXX | 
X% | 
| X | 
XXXXX | 
X% | 
XXXXXX | 
X% | 
XXXXX | 
X% | 
| YouTube | 
XXXXX | 
X% | 
XXXXXX | 
X% | 
XXXXX | 
X% | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
| Total | 
XXXXXX | 
X% | 
XXXXXX | 
X% | 
XXXXX | 
X% |