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IbrahimXBT @IbrahimXBT on x XXX followers
Created: 2025-07-27 02:01:00 UTC
MiCA flips the table on how DeFi protocols like dYdX can communicate in the EU.
Marketing rules are no longer loose suggestions. They're binding. Push too hard on performance claims, user numbers, or incentives and you’re in breach. That means affiliates, frontends, and even community content risk falling into “financial promotion” territory. Fines follow. So do bans.
This hits harder than most think. dYdX growth depends on ecosystem led distribution: builder codes, trading comps, mobile integrations. But if EU based teams amplify those without legal review, they expose themselves.
It’s not just don’t advertise. It’s don’t indirectly promote a product that qualifies as a crypto asset service without a license. That includes memes, dashboards, even Discord bots.
The move now is to pivot from marketing to tooling. Build infra. Build SDKs. Make it easier for others to integrate, not hype. Let usage speak.
Non EU contributors should carry more of the narrative load. Onchain activity can’t be censored but messaging absolutely can.
Adapt fast or watch the EU go dark.
This isn’t about sentiment. It’s about compliance vectors. The sooner teams de risk the funnel, the longer they stay in the game.
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Related Topics eu