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Ben Radack 🏝️ @benradack on x 12.9K followers
Created: 2025-07-26 18:00:10 UTC
One of my clients wanted to scale a new subscription product.
Problem: their offer was $20/mo... or $18/mo if you sub.
→ No urgency → No real value gap → Low upfront AOV
We rebuilt it:
→ Frontloaded with “Get XX% off your first X months” → Bundled a free guide as an email lead-in → Changed CTA from “Subscribe” to “Start Your Routine”
AOV jumped. Sub rate doubled.
Small tweaks, but massive change in perceived value.
XXXXX engagements
