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Jim Williams @JWMediaDC on x 9800 followers
Created: 2025-07-26 14:38:12 UTC
First off I think you do a great job and bring up many very solid topics as well as questions I'm working on a piece now that will be out next week and it has to do with the ever-changing landscape of sports not just college but the entire package of sports. By 2030 the streamers will have far more money spend than legacy Media. It really is about what schools and conferences will drive subscriptions up. The streamers are looking at worldwide audience not just the US audience and their budgets are much bigger than legacy Media. So they'll be different paradigm where what institutions teams in every sport bring the most value to the potential of adding another streaming customer. When you see the percentages that I will put forth based on meals and data as well as a couple of other very reputable sources which I will name in the story some legacy networks are getting to the point where Sports becomes a larger portion of their programming budget and at that point it could be a problem and so legacy Media will have to be more judicious with their spending. Meanwhile streaming services like Apple, prime TV, Netflix and YouTube their budgets for content and the percentage of the budget dedicated to sports he's going to be much lower allowing them to free up money to spend on sports to drive subscribers and yet still be south of XX to XX% of their home operating budget. So when I finish a story and post it next week I'll let you guys decide where you think Sports is going to go story next week
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