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Ran @RanRanyhz on x XXX followers
Created: 2025-07-25 12:52:42 UTC
$Hims launched in 2017 selling ED + hair‑loss meds behind closed doors to men who wouldn’t talk. It worked—strong trial & retention, ~1.7 m subs, ~$872M revenue. Then in 2018 they quietly rolled out Hers—birth control, skin, hair for women.
Stigma‑shy wins → credibility vault → massive TAM expansion. When the next taboo vertical gets tackled the same way? Watch the compounding fly.
Which hidden category needs its own “Hims moment”? RT + tell me.
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Related Topics vault women $872m $hims hims hers stocks consumer defensive