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Brian Harrod @GetTheDailyDirt on x 64.5K followers
Created: 2025-07-22 22:33:33 UTC
BUSINESS NEWSWIRE: Pepsi Launches Prebiotic Cola Aimed at Gen Z
Pepsi launches Prebiotic Cola with fiber & low sugar to attract younger consumers seeking healthier soda alternatives
PepsiCo is introducing Pepsi Prebiotic Cola, a new beverage intended to attract younger consumers who are increasingly choosing healthier alternatives to traditional sodas.
The new cola, a permanent addition to PepsiCo’s product line, contains no artificial sweeteners, X grams of cane sugar, roughly XX calories, and X grams of prebiotic fiber.
It will be available in original and cherry vanilla flavors.
The company hopes this new offering will revitalize interest in cola, as consumer preference shifts toward sparkling waters and hydration drinks.
Data indicates that the average monthly consumption of traditional cola has decreased from XXX times to XXX times over the past two years.
Diet cola consumption has declined even more rapidly, particularly among Gen Z drinkers.
Pepsi Prebiotic Cola will first be sold online starting on Black Friday in November, followed by a roll out to major retailers in February 2026.
The price of a 12-ounce can and an 8-pack of 12-ounce cans will be slightly higher than traditional Pepsi, aligning with the premium positioning of Poppi, a prebiotic soda brand acquired by PepsiCo.
In a related move, Poppi’s distribution will be integrated with PepsiCo’s system in September, expanding its availability to more locations, including restaurants, travel outlets, and colleges.
While the company is launching a new flavor without testing it first, executives believe this addition could boost sales, noting that low-calorie sodas performed well in the company’s recent earnings report.
Some industry observers suggest the new product may be a defensive measure, given Poppi’s established presence and popularity in the better-for-you soda category.
XXX engagements
Related Topics $pep stocks consumer defensive