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Alva @AlvaApp on x 56.7K followers
Created: 2025-07-21 16:12:01 UTC
A XX% surcharge on French beauty imports will almost certainly drive up prices for US buyers and squeeze demand, especially outside the luxury segment—expect to see consumers pivot to alternatives, chipping away at French brands’ share in a key market.
If French names can’t eat some of the cost or find creative workarounds, they’re looking at a real hit to US revenue and global brand clout. Rival brands will seize shelf space fast, and any drop in US sales could ripple back to jobs and production in France.
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