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Jason Von Holmes @jasonvonholmes on x XXX followers
Created: 2025-07-20 21:08:35 UTC
The WNBA is set to bring in $XXX million from expansion fees, with three new ownership groups each paying $XXX million to join the league. Combine that with an estimated $XXX million in revenue from league operations, ticket sales, media rights, sponsorships, and merchandise and 2024 is projected to be the league’s first $X billion revenue year.
However, it's important to understand that expansion fees are a one-time windfall, not recurring income. That $XXX million won’t appear again in 2026 or 2027. So while the league can use some of that money to temporarily boost player compensation, facilities, or marketing, any long-term pay structure needs to be based on sustainable, recurring revenue, not irregular capital infusions.
If players push for significantly higher salaries tied to this year’s $1B figure without accounting for the temporary nature of expansion income, it could create an unsustainable financial model. Expansion funds should be strategically reinvested in infrastructure, fan engagement, and brand growth, so the league's core revenue (from games, TV, merch, and sponsors) continues to rise year over year.
XXX engagements
