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JYP @jyp_nft on x 19.3K followers
Created: 2025-07-18 14:01:54 UTC
Here's the cultural insight most Westerners miss:
China's "chaowan" (潮玩) culture isn't about toys, it's about identity.
Post-95 consumers use collectibles to signal taste, status, and cultural alignment.
Pop Mart's success (24.5% market share, $1.8B revenue) proves this isn't a short lived thing.
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