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BowTiedBiotech 🧪🔬🧬 @BowTiedBiotech on x 19.7K followers
Created: 2025-07-17 12:59:21 UTC
🧵 1/ COMMERCIAL STRATEGY THREAD: Bristol Myers & Pfizer just made an old drug feel new again.
They’re taking Eliquis (a $13B blood thinner) and launching it direct-to-consumer at a steep discount.
What sounds like politics is actually a clever tail optimization play.
Let’s break it down: 🧠💊
XXXXX engagements
Related Topics $13b $bmy stocks healthcare $pfe