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The Indian Investor @Anvith_ on x 19.5K followers
Created: 2025-07-07 11:48:30 UTC
Dixon x Eureka Forbes New Category Play: Robotic Vacuum Cleaners
Dixon Technologies enters into a strategic agreement with Eureka Forbes for the assembly & manufacturing of robotic vacuum cleaners.
Here’s what investors need to know 🔽
🔹 What’s the Deal? Dixon will assemble and manufacture robotic vacuum cleaners for Eureka Forbes. ➡️ A foray into premium, tech-enabled home appliances ➡️ Expands Dixon’s footprint in smart consumer durables
🔹 Who is Eureka Forbes? A 40+ year-old leader in India’s health & hygiene space. Portfolio: ▪️ Water & air purification ▪️ Vacuum cleaners ▪️ Direct & e-comm distribution ▪️ Pan-India service reach
➡️ Strong brand equity + deep consumer understanding
🔹 Strategic Value for Dixon 🗣️ “We aim to deliver high-quality vacuum cleaners that meet evolving needs of consumers and market.” – Atul Lall, VC & MD, Dixon
▪️ Expands homecare portfolio ▪️ Deepens OEM relationships ▪️ Strengthens manufacturing ecosystem in automation products
🔹 Dixon’s Manufacturing Empire India’s largest homegrown solutions player in: ▪️ LED TVs ▪️ Washing machines ▪️ Mobile phones ▪️ Wearables & Hearables ▪️ Refrigerators ▪️ Telecom & IT hardware ▪️ Reverse logistics
➡️ Adding robotic vacuums = new high-tech vertical
🔹 The Bigger Picture Eureka brings brand trust + channel strength Dixon brings execution + scale
This deal: ✅ Unlo new consumer appliance segment ✅ Sets up a long-term OEM alliance ✅ Aligns with India’s electronics manufacturing push
#Dixon #DixonTechnologies #EMS #EurekaForbes
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