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Forbes @Forbes on x 20.7M followers
Created: 2025-07-05 10:30:04 UTC
Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula X team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both. Read more: Photo: PA Wire/PA Images
XXXXXX engagements
