@scienceofscaling The Science of Scaling

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Social Influence

Social category influence technology brands finance social networks stocks vc firms

Social topic influence hubspot #8, science #1941, how to, ai, growth #1454, playbook, advice, business #3972, future, check

Top accounts mentioned or mentioned by @winningbydesign

Top Social Posts

Top posts by engagements in the last [--] hours

"People buy based on PAIN #sales #salestips #coldemail Building trust is tough - you're biased and your buyers know it. But if you can genuinely demonstrate that you know your buyer's pain and give an honest solution from your product it'll be a whole lot easier improving response rates. Learn more sales tips and training over on our channel in The Sales Lab"
YouTube Link 2026-01-07T17:00Z 12.3K followers, [----] engagements

"The #1 Mistake in B2B Lead Generation #b2b #salestechniques Watch the full video to see me break down how to choose the right demand generation channels for your specific business context. I discuss the common mistake of blindly copying what worked for others without considering your unique situation. I share a framework showing how your demand gen strategy must align with your buyer product and company context. Looking at channels like outbound inbound paid and partners I explain when each makes sense based on your specific circumstances. I also cover three emerging channels gaining momentum"
YouTube Link 2025-12-03T01:13Z 12.3K followers, [----] engagements

"The $1.2 Billion Company Texting You At Night #sales #startup I spent the day inside Hightouch the $1.2B data startup powering the worlds biggest companies to figure out how they grew so fast and how theyre closing million-dollar deals with brands you definitely know. Check out the full video to see how Hightouch thinks about scaling from $100M to $500M and eventually $1B+ in annual revenue and why they believe the future of marketing will be powered by AI agents making decisions in real time"
YouTube Link 2025-12-19T14:30Z 12.3K followers, [----] engagements

"23 Days. $1000000. Will This Startup Experiment Work Would You Lock Yourself In The Office Watch doolas CEO break down the partnership strategy fueling their growth. 🔗 https://clickhubspot.com/e4fcde Arjun Mahadevan founder of doola challenged himself to stay in his New York City office until he helped form [----] new LLCs. After spending [--] hours with him I learned that Arjuns the kind of founder who thrives on structure and momentum. Every decision he makes from how he plans his mornings to how he leads his team is built around one thing: progress. In this episode Arjun breaks down the"
YouTube Link 2025-10-23T17:00Z 12.3K followers, [----] engagements

"Did Apple Just Change The World Again #apple #coldcalling #wwdc25"
YouTube Link 2025-06-16T21:28Z [----] followers, [----] engagements

"Pros vs. Influencer Sales Advice The Sales Debate Does The Right Sales Training Beat Silicon Valley Every Time 75 FREE sales email templates. Grab yours now 🔗 https://clickhubspot.com/efo Sales experts Mark Roberge and Jacco van der Kooij (@WinningByDesign) are here to debate the worst sales advice. And theyre not holding back. From whether in-person sales kickoffs are worth the money to what actually creates urgency in a deal to why so many reps are in the wrong sales job not the wrong career they dig into the realities behind modern selling. We also tackle AIs impact on sales teams the"
YouTube Link 2025-11-28T13:00Z 12.3K followers, [---] engagements

"Cold Calling vs Cold Emails The Sales Debate #coldcalling #sales The internet has opinions. And so do our experts. Mark Roberge (Stage [--] Capital Sr. Lecturer at Harvard) and Jacco van der Kooij (Author Founder @WinningByDesign ) react to the hottest cold call takes. They debate whether cold calls still work if SDRs should even exist whether writers make for good salespeople and how AI is changing the game for sales teams everywhere. Its a raw unscripted look at whats actually working in sales today. #sales #coldcalling #email #bdr #sdr"
YouTube Link 2025-11-17T15:01Z 12.3K followers, [----] engagements

"The 4-Sentence Cold Email Framework Every Sales Rep Should Know Ready to win back [--] hours a week and crush quota Lets get to work. The ChatGPT Sales Email System: [--] FREE Ready-To-Use Prompts 🔗 https://clickhubspot.com/e6f45b Your job as a BDR or SDR is to book meetings. But if your email outreach is just more noise in your prospects inbox expect that email to find a short trip to the trash. In this episode of The Sales Lab Ill break down the simple 4-sentence framework that turns cold prospects into warm replies. Were moving past "nice" emails and getting tactical with the O.P.P.S."
YouTube Link 2025-12-18T15:30Z 12.3K followers, [---] engagements

"Is Cold Calling Cooked #coldcalling #sales The internet has opinions. And so do our experts. Mark Roberge (Stage [--] Capital Sr. Lecturer at Harvard) and Jacco van der Kooij (Author Founder @WinningByDesign ) react to the hottest cold call takes"
YouTube Link 2025-11-12T22:25Z 12.3K followers, [----] engagements

"Cold Calling v Cold Emails The Sales Debate Cold calls are back or are they 1000 Sales pros built the new sales playbook 🔗 https://clickhubspot.com/696dad The internet has opinions. And so do our experts. Mark Roberge (Stage [--] Capital Sr. Lecturer at Harvard) and Jacco van der Kooij (Author Founder @WinningByDesign) react to the hottest cold call takes. They debate whether cold calls still work if SDRs should even exist whether writers make for good salespeople and how AI is changing the game for sales teams everywhere. Its a raw unscripted look at whats actually working in sales today. If"
YouTube Link 2025-11-06T18:00Z 12.3K followers, [----] engagements

"Cold Emails Wont Get You Customers #sales #salestechniques Check out the full video. From whether email is dead to the real truth behind social selling to how AI is reshaping the craft of selling nothing is off limits. We debate why AI may lower the skill of salespeople but dramatically increase their output break down the difference between value and impact and expose the ongoing tension between sales and marketing alignment. If youre a founder sales leader or rep who wants to understand whats actually working in modern GTM welcome home. And you already subscribed right Right Yeah I knew you"
YouTube Link 2025-12-10T20:53Z 12.3K followers, [----] engagements

"Did This AI Human Just SEE My Nail Color #artificialintelligence I flew to San Francisco to spend a day inside Tavus the $250M AI startup building digital humans that can see hear and think like us. From cloning my own face and voice to shadowing the founders Quinn and Hassaan I saw firsthand how theyre reimagining the future of human communication. Just a few years ago Tavus was a side project between friends. Today theyve raised a $40M Series B and are leading a new category they call human computing where machines start to feel less like software and more like coworkers. Throughout the day"
YouTube Link 2025-12-06T14:00Z 12.3K followers, [----] engagements

"The Buyer Journey Does NOT End After You Close A Deal #sales #salestraining If youve ever wondered how to actually double your revenue Jacco breaks it down into something shockingly achievable: small 10% improvements across seven moments that matter. We dive deep into the discovery call the most powerful (and overlooked) lever in your entire sales process. Jacco shares how to nail the first five minutes using the ACE framework and he maps out the rest of the discovery call process using his SPICED model. What I love about Jacco is how he makes the art of selling feel like a science structured"
YouTube Link 2025-12-17T13:30Z 12.3K followers, [----] engagements

"We Found the WORST Sales Advice Ever (Sales Experts Live Reactions) The experts take on the internet's worst (viral) sales advice. Who's right Get the FREE email templates top reps are using to fuel pipeline growth 🔗 https://clickhubspot.com/efo The internet's got opinions on B2B sales and Mark Roberge & Jacco Van Der Kooij (@WinningByDesign) are done holding back. Whether it's hard truths about AI replacing sales reps or why that Glengarry Glen Ross quote about "Always Be Closing" might've set back sales for the last few decades. Expect unfiltered debates real stories and hot truths about"
YouTube Link 2025-11-20T15:15Z 12.3K followers, [----] engagements

"We Unlocked The $20M Sales Rep (Here's How) The Sales Debate The worst reps will get worse. The best reps will cash in. The only sales playbook you need for [----] (and its free) 🔗 https://clickhubspot.com/4f7922 Mark Roberge & Jacco van der Kooij (@WinningByDesign) have opinions. From whether email is dead to the real truth behind social selling to how AI is reshaping the craft of selling nothing is off limits. We debate why AI may lower the skill of salespeople but dramatically increase their output break down the difference between value and impact and expose the ongoing tension between"
YouTube Link 2025-12-04T14:01Z 12.3K followers, [---] engagements

"10 Cold CallingTips That Scaled HubSpot to $100M (from its First CRO) Save yourself hours all the best cold calling secrets in one place. Get the new sales playbook built from the insights of [----] pros. 🔗 https://clickhubspot.com/d214c7 Alright look. We got Mark Roberge HubSpot's OG CRO to give us the literal playbook that took them to $100M. And honestly It's even crazier than I thought. Quick heads up: I'm OOO this week so the team and I dug into the archives and pulled all of Mark's gnarliest cold calling advice into one place. Think of it like a highlight reel of all the stuff that"
YouTube Link 2025-09-26T16:45Z 12.3K followers, [----] engagements

"The First Step in a $1.2B Sales Playbook #sales #startup This is just step one check out the full video to see how they finish these deals. I spent the day inside Hightouch the $1.2B data startup powering the worlds biggest companies to figure out how they grew so fast and how theyre closing million-dollar deals with brands you definitely know. From sitting in on their enterprise pipeline review (yes the ones with the seven-figure contracts) to shadowing the founders Kashish and Tejas I saw firsthand how Hightouch became the quiet engine behind modern marketing. Most people have no idea how"
YouTube Link 2025-12-23T14:03Z 12.3K followers, [----] engagements

"Did you miss out on Y Combinator AI Startup school #yc #ai #startup"
YouTube Link 2025-06-20T18:36Z [----] followers, [----] engagements

"Ready To Become A Top Sales Rep in [----] You NEED These Skills [--] Skills #sales #salestips A recent poll of ours showed that 50% of reps are looking to improve their AI skills this year. Mark couldn't agree more -- the top reps today are motivated self-learners who experiment and stay up to date on tools and resources. In fact Mark has an entire breakdown of how he'd approach selling in [----] over on the channel"
YouTube Link 2026-01-05T17:20Z 12.3K followers, [----] engagements

"Are You Improving The Most From Your Discovery Calls Try Doing THIS. #sales #salestips Ever wondered how to ACTUALLY double your revenue Jacco av der Kooij (@WinningByDesign) break discovery calls down to something shockingly achievable: small 10% improvements across seven moments that matter. We dive deep into the discovery call the most powerful (and overlooked) lever in your entire sales process. Jacco shares how to nail the first five minutes using the ACE framework and he maps out the rest of the discovery call process using his SPICED model. What I love about Jacco is how he makes the"
YouTube Link 2025-12-15T19:00Z 12.3K followers, [----] engagements

"Double Your Sales Without Hiring A Single New Rep #sales #salesstrategy #salestips Double your revenue = double your headcount. Right This can quickly become a hill you're desperately clawing to climb after a certain point. What you need to do is innovate become more efficient and reward the work of your current reps. They know what you need to get there. You need to challenge them and let them cook"
YouTube Link 2026-01-12T14:45Z 12.3K followers, [----] engagements

"How to Create Your Ideal Customer Profile (ICP) Your ICP Isnt Who Buys Its Who Actually Scales Get our free ICP Template 🔗 https://clickhubspot.com/0dc434 If your ideal customer profile (ICP) is for everyone then youre already cooked. But you know better than that. So why do so many orgs still get their ICP so wrong Because the best advice can sound counter-intuitive. More leads is actually a TERRIBLE goal Ill walk you through two very common mistakes I see companies make. It cost them millions and itll save you countless more. And well use my simple framework to build your ICP in real"
YouTube Link 2026-01-15T16:45Z 12.3K followers, [----] engagements

"Why I spend $1000 on customer dinners Unconventional Sales Techniques Come on take a bite. Build better champions 🔗 https://clickhubspot.com/7810a7 Dropping a grand on dinner for one customer sounds insane but Mark Roberge just broke down why it's one of the most effective B2B sales techniques for winning competitive deals. This unconventional sales strategy turns happy customers into powerful advocates through strategic relationship building. Mark reveals his exact sales methodology for creating customer references that close deals when standard sales techniques fail. Perfect for account"
YouTube Link 2025-08-28T18:29Z 12.3K followers, [----] engagements

"If I Started in Sales Today This Is Exactly What Id Do Increase Your Selling Time by 200% in [----] (Free Toolkit) Build The Right Sales Habits From Day One 🔗 https://clickhubspot.com/da86b7 We are living through the greatest shift in sales history. - Mark Roberge OK sure I quoted myself. But I mean it the "new guy" today has a massive unfair advantage over the 20-year pro. Why Because you arent weighed down by old habits. You can lean into AI-assisted workflows build a personal brand that actually drives inbound and automate the 75% of "operation" junk that keeps most reps away from their"
YouTube Link 2025-12-26T14:01Z 12.3K followers, [----] engagements

"Talking to My AI Clone I Was Shocked Stories of Scale #tech #startup Full video on our channel I flew to San Francisco to spend a day inside Tavus the $250M AI startup building digital humans that can see hear and think like us. From cloning my own face and voice to shadowing the founders Quinn and Hassaan I saw firsthand how theyre reimagining the future of human communication"
YouTube Link 2025-11-24T19:06Z 12.3K followers, [----] engagements

"I Spent 24hrs Working at This $205M Startup [--] Hours with Air Inc. Dont mess up discovery like I did 🔗 https://clickhubspot.com/5726a5 I spent [--] hours inside Air the $205M creative operations startup to see how they actually run and scale. I shadowed Shane Hegde Airs CEO & Co-founder sitting in on meetings and learning their network first sell second approach. By the end of the day Shane challenged me to try and close a deal at a networking event later that night. Was I successful Youll have to watch to find out. Airs growth engine looks a little different than most SaaS companies."
YouTube Link 2025-09-03T00:11Z 12.8K followers, 18.7K engagements

"I Spent 24hrs Raising $50M with This Startup Founder What does it really take to raise millions of dollars Check out this fundraising guide for your next startup 🔗 https://clickhubspot.com/2bfa8f I spent the day inside Order.co to see what it actually takes to raise a $50M Series C and scale a company at a critical inflection point. Order helps businesses buy and pay for everything they need in one place eliminating approvals chaos reimbursements and messy vendor payments. In [----] CEO Zach Garippa started Order.co alongside his co-founders Tom Jaklitsch and Matt Garippa. Now Zach is"
YouTube Link 2026-01-22T17:30Z 12.8K followers, 90.5K engagements

"I Spent 24hrs Investigating This $1.2B Tech Startup Imagine Closing Million-Dollar Deals Daily *These [--] moves will help you win * 🔗 https://clickhubspot.com/1f7f7d I spent the day inside Hightouch the $1.2B data startup powering the worlds biggest companies to figure out how they grew so fast and how theyre closing million-dollar deals with brands you definitely know. From sitting in on their enterprise pipeline review (yes the ones with the seven-figure contracts) to shadowing the founders Kashish and Tejas I saw firsthand how Hightouch became the quiet engine behind modern marketing. Most"
YouTube Link 2025-12-11T18:30Z 12.8K followers, 38.7K engagements

"Are you busy I'll be brief. The Science of Scaling New videos every Thursday. Science of Scaling Stories of Scale Starting in Sales About The Science of Scaling: Mark Roberge (HubSpot's first CRO Harvard lecturer) and our rotating hosts chat with tech's top sales leaders to figure out what actually works. We break down frameworks and show you how to scale your revenue without the fluff. #thescienceofscaling #sales #hubspot sales sales and marketing digital marketing closing sales how to close sales hubspot salesforce sales closing techniques sales motivation sales techniques negotiating sales"
YouTube Link 2025-08-13T18:45Z 12.8K followers, [----] engagements

"The "Blitzscaling" Business Model Explained What do Uber WeWork Slack and Quibi all have in common Get Mark's Revenue Guide free 🔗 https://clickhubspot.com/14d250 They all used the "Blitzscaling" business modela strategy of prioritizing speed and aggressive growth over efficiency. But is it a genius move or a dangerous trap Mark just broke down the entire history of Blitzscaling and honestly it's way more complicated than the Silicon Valley hype makes it seem. We're talking about a high-stakes strategy that can either make you a unicorn or completely destroy your company. We dive into real"
YouTube Link 2025-09-11T20:30Z 12.8K followers, 14.2K engagements

"How To Master Cold Calling in [--] Min. (Live Sales Training) Hit Your Quota & Book More Meetings in [----] The tips and tricks top SDRs are using daily.It's free 🔗 https://clickhubspot.com/3dbe68 Your job as a BDR or SDR isnt to pitch on a cold call its to earn the next conversation. But if youre getting hung up on in the first [--] seconds the problem isnt your product its your opener. In this episode of The Sales Lab we break down the exact 4-step cold call framework that turns awkward interruptions into productive conversations. This isnt about slick scripts or gotcha tactics its about"
YouTube Link 2026-01-02T14:01Z 12.8K followers, [----] engagements

"I Spent 24hrs with the Founders of this $250M AI Startup Would you turn yourself into an AI Human Grab the AI productivity guide (it's free ) 🔗 https://clickhubspot.com/071e36 I flew to San Francisco to spend a day inside Tavus the $250M AI startup building digital humans that can see hear and think like us. From cloning my own face and voice to shadowing the founders Quinn and Hassaan I saw firsthand how theyre reimagining the future of human communication. Just a few years ago Tavus was a side project between friends. Today theyve raised a $40M Series B and are leading a new category"
YouTube Link 2025-11-13T19:00Z 12.8K followers, [----] engagements

"How to Cold Call When 90% Hang Up (Live Role-Play) Watch me fail at cold calling then learn the framework that actually works. Stop freezing up on sales calls get a script 🔗 https://clickhubspot.com/29868f Here's our cold calling video - and yes I somehow got roped into actually trying to sell Mark a pizza. It was terrifying. Mark breaks down what makes effective cold calls work - from the opening line that gets you past those crucial first seconds to handling objections without needing people to like you (apparently my people-pleasing instincts are a sales career killer). You'll learn Sam"
YouTube Link 2025-05-06T13:01Z 12.8K followers, 66K engagements

"If I Built a Sales Leader Today This is Exactly How I'd Do It Why the best sales teams will look radically smaller soon. Grab The [----] AI Sales Tech Stack (Free Guide) 🔗 https://clickhubspot.com/8ebfae What does it really take to build a winning sales team in [----] Mark Roberge (Harvard Sr. Lecturer Founding CRO HubSpot) breaks down how AI is reshaping go-to-market teamsand why the traditional highly specialized sales org is headed for a reset. Drawing on lessons from the early days of HubSpot and major tech shifts before it Mark explains why the future belongs to full-cycle sellers who can"
YouTube Link 2026-01-08T17:30Z 12.8K followers, [----] engagements

"90-Second Strategy: How to Lead a Board Meeting Like a Pro Inside The High-Risk High-Stakes Board Meeting Get the FREE Board Meeting Slides 🔗 https://clickhubspot.com/3239ca Most sales leaders only talk to their board when things go wrong and that's a huge mistake. Mark Roberge (Stage Two Capital investor & former HubSpot CRO) breaks down what actually happens inside boardrooms why most executives get it completely wrong and the simple framework that earned him a reputation as one of the calmest operators in the room. He also shares how AI is changing board-level diagnostics forever plus"
YouTube Link 2026-02-12T16:00Z 12.8K followers, [---] engagements

"The PERFECT Discovery Call to Close Deals (Full Guide) The Ultimate Guide To Discovery Calls Grab the guide and level up your discovery 🔗 https://clickhubspot.com/f5d482 Youve been waiting for this. Ive been waiting for this I met with the incredible Jacco van der Kooij (Author + Founder @WinningByDesign) for what can only be called a discovery call masterclass. If youve ever wondered how to actually double your revenue Jacco breaks it down into something shockingly achievable: small 10% improvements across seven moments that matter. We dive deep into the discovery call the most powerful"
YouTube Link 2025-10-30T18:00Z 12.8K followers, [----] engagements

"I spent 24hrs raising Series C funding with this founder #sales #startup Order.co is at a major inflection point: they need to raise their Series C if they want to continue scaling their company. Where does it start 3:30am. I spent the day with founder Zach Garippa from early morning workouts to company workday to VC meetings. All to see if we can raise Series C. Check out the full video of our day together to see how fast things can change at this stage how Order ultimately secured a term sheet and why scaling a company isnt just about vision anymore but execution resilience and showing up"
YouTube Link 2026-01-30T14:30Z 12.3K followers, [----] engagements

"How to Coach Your Sales Reps to 107% Quota (Live Role-Play) Bad at Hiring or Bad at Coaching The Truth About Missed Sales Quotas Grab the FREE 30-min. battlecard builder 🔗 https://clickhubspot.com/306737 What actually separates great sales teams from the ones that miss their number I'll tell you this for free: its not more calls its coaching. Mark Roberge (Founding CRO HubSpot) breaks down why coaching is the most important yet underdeveloped skill in sales leadership. We talk through real examples and live role-play. We unpack what effective coaching looks like why most managers get it"
YouTube Link 2026-02-05T15:01Z 12.3K followers, [---] engagements

"This Is How Id Rebuild My GTM Using AI Today You Need to Rethink Your GTM Strategy (Free Resource) From ICP to Closed Deal With AI Doing the Legwork 🔗 https://clickhubspot.com/ebe902 AI is about to reshape your entire GTM team. And Im going to help you get there first. Im breaking down the [--] phases of how AI in GTM how it shapes your sales and marketing strategies and where you need to be improving today to build for scale tomorrow. We dig into why most sales teams only spend 25% of their time actually selling and how AI agents change everything before during and after meetings. This is my"
YouTube Link 2026-01-29T17:01Z 12.8K followers, [---] engagements

"Cold Call Review: He Turned 'Not Interested' into a Booked Meeting Turn cold calls into booked meetings. Master your script and handle any objection 🔗 https://clickhubspot.com/fef6f2 Were trying out a brand new format: The Cold Call Review. To kick it off sales legends Mark Roberge and Sam Nelson sit down to listen to a real B2B sales call and break it all down. They get into the effectiveness of the classic "Did I catch you at a bad time" opener what a good value prop sounds like versus one that just gets you hung up on and how to handle the inevitable "call me next quarter" brush-off."
YouTube Link 2025-07-10T16:00Z [----] followers, [----] engagements

"The easiest customers to close are rarely the most valuable #sales #salestips Mark Roberge explains why higher LTV customers are often harder to win. They have longer cycles. More friction. More scrutiny. But when you compare lifetime value to cost they are often far more profitable. Building around customers who can walk away in six months is not a business. It is short term revenue. #businessstrategy #startup"
YouTube Link 2026-02-02T17:45Z 12.3K followers, [----] engagements

"Sales Reps Should Think Like Doctors #sales #salesreps #coldcalling Check out our full YouTube video "How to Cold Call When 90% Hang Up (Live Role-Play)" for tips on perfecting your sales pitch"
YouTube Link 2025-08-11T20:57Z 12.3K followers, [----] engagements

"Most Founders Miss This One Lesson in The Lean Startup Learn more about the ways Lean Startup helps 99% of founders pivot correctly. Here's how Get the playbook from 1000+ pros 🔗 https://clickhubspot.com/ec40cf Alright this video with Mark Roberge is all about pivoting not just what it is but the common mistakes startups make and how to do it right to avoid derailing your growth. Mark HubSpot's first CRO breaks down the five different types of pivots directly from the material in The Lean Startup book and more importantly the three big traps that can sink even a promising business"
YouTube Link 2025-10-02T16:00Z 12.3K followers, [----] engagements

"Will AI Replace Startup Founders #ai #artificialintelligence #founder #job"
YouTube Link 2025-06-18T20:51Z [---] followers, [----] engagements

"Cold Call Review: When a Prospect Says "Pitch Me" Say This Instead B2BSales Here's why you don't pitch even when the prospect asks you to. Book more meetings that actually happen. 🔗 https://clickhubspot.com/ab145c Mark Roberge and Sam Nelson break down another real B2BSales cold call on Science of Scaling. This one's interesting - the prospect is actually engaged and literally says "just pitch me." Most reps would jump at that but watch what happens when our caller stays focused on booking the meeting instead. We dig into why pitching kills momentum (even when they ask for it) how to offer"
YouTube Link 2025-07-24T17:00Z 12.3K followers, [----] engagements

"Why Top Salespeople Fail in New Jobs Your "perfect" sales hire is about to fail. Here's why. Get the free Hiring Scorecard 🔗 https://clickhubspot.com/365452 I think every founder including me has fallen into the trap of looking for a sales rep with "5+ years of experience" but as Mark breaks down that's often the biggest mistake you can make when building a sales team. He shared the exact data-driven framework he developed at HubSpot for sales recruiting and it's gold. We get into why the context of your go-to-market strategy is so much more important than a flashy resume. The goal is to"
YouTube Link 2025-06-27T20:45Z [---] followers, [---] engagements

"Shopify's Founding CRO Reveals his Secret To Selling Get the Blueprint's https://clickhubspot.com/jvwm Shopify's successful training program for sales reps involves "building your own store." According to the company's founding CRO Loren Padelford becoming product experts is the best way for sales teams to effectively sell the product. This training program empowers sales reps to create genuine connections with prospective customers resulting in a higher success rate in closing deals"
YouTube Link 2025-03-17T13:00Z [--] followers, [---] engagements

"Your Team Is Burnt Out (Heres The Fix) A star sales rep full of potential completely burns out. Stop losing your best reps to burnout. 🔗 https://clickhubspot.com/c8f5d6 I asked Mark Roberge a simple question: why do so many great sales reps burn out His answer completely changed how I think about sales leadership. Mark breaks down his framework for preventing sales burnout by tapping into what actually drives top performers long-term. He gets into the difference between external motivators (money quotas) and the deeper stuff that keeps reps engaged when things get tough. The story he tells"
YouTube Link 2025-09-18T15:30Z 12.3K followers, [----] engagements

"Can People Remember The Last Cold Call They Answered We Wanted to Find Out. Do you get hung up on during your cold calls Don't worry. Even the best salespeople face rejection 80-90% of the time. Stop freezing up on sales calls get a script 🔗 https://offers.hubspot.com/30-sales-call-scripts In our full video HubSpot's founding CRO Mark Roberge reveals his battle-tested approach to successful cold calling: - The 5-second script that gets prospects to stay on the line - His "flywheel" technique for handling multiple objections - Why sounding like a "salesperson" actually hurts your chances"
YouTube Link 2025-05-19T19:00Z [---] followers, [---] engagements

"Tech Sales: Heres Why Youre Missing the Close #b2b #sales Watch the full episode to hear Mark break down what it really takes to close those million-dollar deals"
YouTube Link 2025-08-22T18:59Z 12.3K followers, [----] engagements

"Why Account Executives Need to Source Their Own Pipeline Get the Blueprint's offers: https://clickhubspot.com/lx9v Mark Roberge reveals a crucial strategy for boosting sales performance. He emphasizes the need for holding account executives accountable for a portion of their sales pipeline. Roberge suggests allocating a specific percentage of the pipeline to AEs making them responsible for generating leads through outbound sourcing. This approach eliminates the blame thats often directed at marketing and sales development representatives when AEs fail to meet their targets. By holding AEs"
YouTube Link 2025-03-24T13:00Z [--] followers, [--] engagements

"Are People Opening Your Emails What makes an email memorable We found out. Struggling with outreach Check out these scripts to land more deals. 🔗 https://clickhubspot.com/107445 We asked people to name three brands that recently emailed them. The results Some recalled specific companies instantly while some couldn't name one. Watch this before your next outreach to see what actually makes emails memorable in a crowded inbox. Subscribe for more Science of Scaling: 🔗 https://clickhubspot.com/5fjr 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6"
YouTube Link 2025-05-28T21:00Z [---] followers, [----] engagements

"The Sales Funnel Mistake 95% of Companies Make (And How to Fix It) Your sales funnel is backwards. Flip your funnel with some AI help 🔗 https://clickhubspot.com/ee0b04 Ever since my early HubSpot days I've seen companies struggle with their sales funnels - some didn't even know what one was (You'd be surprised which billionaire tech founders once fell into this category.) In this video I share the framework that transformed how I think about moving prospects through a sales process. It's not about what you do as a seller but about something much more fundamental that creates predictable"
YouTube Link 2025-04-15T19:15Z [--] followers, [---] engagements

"4 Sales Lessons I Teach Every Harvard Business Graduate Harvard Business Lecturer Mark Roberge takes Matthew to school. Get the new sales playbook built from the insights of [----] pros. 🔗 https://clickhubspot.com/95dc8c I never went to business school. Let alone Harvard. Maybe I should have but I find myself alongside Mark Roberge Sr. Lecturer at Harvard Business School. Turns out theres a few things I missed in my education. We dive into the art of earning attention not just asking for it. Youll see a hilarious (and brutally real) cold-call exercise that flips the script on rejection and"
YouTube Link 2025-10-16T20:30Z 12.3K followers, [----] engagements

"4 Cold Calling Tips to Book More Meetings Live Cold Call Review Turn any product question into a booked meeting. Get the toolkit and book more meetings. 🔗 https://clickhubspot.com/836314 Another Day another Cold Call Review on The Science of Scaling. Mark Roberge and Sam Nelson break down the real mechanics of successful outbound sales. This episode dissects a call that gets deep into product details - specifically how a "pay-as-you-go" pricing model solves an actual workflow problem for the prospect's team. But here's the key: they show how to discuss features without losing control of"
YouTube Link 2025-08-14T16:00Z [----] followers, [---] engagements

"The Most Awkward Cold Call Opening We've Ever Heard Cold Call Live Review The joke that turned a cold lead into a booked meeting Get our Cold Call Essentials 🔗 https://clickhubspot.com/eac2c6 Mark Roberge and Sam Nelson are back with another Cold Call Review on Science of Scaling. This episode breaks down a call where the SDR uses a product update to re-engage an old prospectand it actually works. They dive into why sounding conversational (like you're talking to a friend) beats robotic scripts while still having solid frameworks for handling objections. The standout moment When the rep"
YouTube Link 2025-08-07T18:30Z 12.3K followers, [----] engagements

"Book 30% More Meetings NOW: The Cold Outreach Framework That Works The shocking number of cold outreach attempts that actually work. Close more deals with these templates 🔗 https://clickhubspot.com/9224f2 In this video I reveal the shocking research that transformed my outbound sales approach. I'll show you why most sales reps fail at cold calling and how the pros get responses even after being ignored for weeks. You'll discover: The exact number of outreach attempts that maximizes results (Harvard research reveals) Why personalization in the WRONG places kills your response rates The"
YouTube Link 2025-04-17T19:30Z [--] followers, [---] engagements

"Stop Copying Other Companies' Lead Generation Strategies (Do This Instead) The Science of Demand Generation Want more leads 🔗 Get our guide here: https://clickhubspot.com/8hwr In this video I break down how to choose the right demand generation channels for your specific business context. I discuss the common mistake of blindly copying what worked for others without considering your unique situation. I share a framework showing how your demand gen strategy must align with your buyer product and company context. Looking at channels like outbound inbound paid and partners I explain when each"
YouTube Link 2025-03-27T19:00Z [--] followers, [--] engagements

"Why Your Best Customer Isnt Who You Think (Do This First) A color-coded hack to pinpoint customers who stick. Get the ICP guide 🔗 https://clickhubspot.com/27ced7 In this 14-minute sprint I sit Mark Roberge down and make him cough up his Ideal Customer Profile playbookgreen yellow red buckets real numbers zero fluff. If youre still bragging about TAM instead of LTV CAC payback buckle up. - Matthew 00:00 Intro 00:38 ICP Explained 01:49 Metrics That Matter 02:30 GreenYellowRed Rule 04:26 ICP at Product-Market Fit 08:44 Scale to the Next Market 12:14 Three ICP Lessons Subscribe for more"
YouTube Link 2025-06-03T14:00Z [---] followers, [---] engagements

"This One Change to Sales Training Created $100M in Revenue Your customers don't care about your productthey care about their problems. Grab our Sales Training Plan template 🔗 https://clickhubspot.com/820e5e In this conversation Mark reveals a shocking statistic about what top-performing reps do differently on sales calls and explains why most companies get sales training completely backward. He shares the "90/10 problem" that's plaguing sales organizations and offers a framework to fix it. You'll learn about HubSpot's unconventional approach to training new sales reps and Mark's three-part"
YouTube Link 2025-04-26T14:00Z [---] followers, [--] engagements

"We Asked Strangers to Explain Cold Calling. We Asked Strangers to Explain Cold Calling. Stop freezing up on sales calls get a script 🔗 https://clickhubspot.com/f3d8fa We asked people on the street a simple question: "Do you know what a cold call is" And if you're in sales you probably know the answer. If you're a sales pro and want to turn cold calling into an effective tool in your arsenal check out our full video featuring HubSpot's founding CRO Mark Roberge. He breaks down his expert strategies for: - Crafting a simple yet powerful cold call script - Handling objections with confidence"
YouTube Link 2025-05-07T20:45Z [---] followers, [----] engagements

"How to Close Your First High Ticket Sale in [--] Minutes Want to close high ticket deals in [--] minutes Grab our guide to transform your sales approach: https://clickhubspot.com/lni0 In this video I break down what it really takes to close those million-dollar deals. Trust me it's a whole different ballgame from your typical SMB or mid-market sales. I share a story about a buddy of mine at Salesforce who had a wildly unconventional approach to landing meetings with major accounts - and it worked beautifully. When the stakes are higher your willingness to invest time and resources needs to scale"
YouTube Link 2025-03-20T23:30Z [--] followers, [---] engagements

"8 Stories That Turn Average Managers Into Elite Sales Leaders Every story is a lesson. Ahem class is in session. Get the new sales playbook built from the insights of [----] pros. 🔗 https://clickhubspot.com/3c0165 Here I thought every sales leader quotes the chinchilla blog or Harvard pizza cold call exercise stories like its a comedy movie from the 2000s. Turns out: they should be. First a bit of housekeeping. Yes. Im not in the studio. Im under some actual real sun for once. So I had the team pull together all the best Mark Roberge storytime moments from our archives. It helps me fall"
YouTube Link 2025-10-09T16:01Z 12.3K followers, [---] engagements

"The [--] Word That Deflects Any Price Objection (Live Objection Handling) Handling Price objections don't have to kill your deals. Master the pricing objection 🔗 https://clickhubspot.com/2743d7 This one's huge - we're diving into pricing conversations which honestly might be the most nerve-wracking part of any deal. Mark breaks down how to handle the inevitable "what does this cost" question without immediately killing your chances. The big thing here is value selling - why you should deflect that pricing question until you've actually built up the value and helped them see their own ROI."
YouTube Link 2025-07-31T16:00Z 12.3K followers, [----] engagements

"Why Great Startups Fail (And The Simple Math That Could've Saved Them) The framework that prevents the #1 startup-killing mistake. Get the Playbooks 🔗 https://clickhubspot.com/18eb07 Knowing when to accelerate growth is one of the most critical decisions a founder can make. Scaling at the wrong time or with the wrong model is a common reason why promising companies falter. In this session Mark Roberge (founding CRO of HubSpot senior lecturer at Harvard Business School) provides the framework for navigating this challenge. He explains how to move beyond basic revenue goals and build a truly"
YouTube Link 2025-06-19T16:45Z [---] followers, [---] engagements

"Your Brand Won't Save You From AI Disruption See the disruption coming or get left behind. Get the frameworks of top sales leaders 🔗 https://clickhubspot.com/802e1b Most of the market-share created in a technology shift goes to new entrants not the legacy giants thats the brutal math behind the Innovators Dilemma and the backdrop for todays AI land-grab. In this episode of The Science of Scaling I sit down with Marc Roberge (Stage [--] Capital ex-HubSpot CRO) to map out exactly how incumbents can keep from getting steam-rolled as we move from cloud to AI. -Matthew 00:00 The Success Trap 03:05"
YouTube Link 2025-06-16T21:45Z [---] followers, [---] engagements

"Dont Build a Compensation Plan Before This 13-Min Blueprint Fix your sales compensation plan in [--] minutes. Get the playbooks straight from the source 🔗 https://clickhubspot.com/dfed60 Mark spends thirteen brisk minutes showing that a sales compensation plan is the CEOs steering wheel not a dusty spreadsheet. He calls out the copy-and-paste trap when a new VP imports their last plan and argues the design has to mirror the companys top objectives and real customer-health metrics . In product-market-fit mode he scraps classic commission paying salary plus equity or a two-part bonus that"
YouTube Link 2025-05-22T18:30Z [---] followers, [--] engagements

"Do All Salespeople Wear Pleated Khakis Yes many sales pros do make calls from their desks and maybe even in a cubicle but there's no limits when it comes to modern day sales. Master your phone calls no matter where you work with these proven cold call scripts. 🔗 https://clickhubspot.com/c7e680 We asked random people to describe their mental image of a salesperson. While some say suits and ties are the old school way others still picture the classic khaki pants and button-down shirt combo. But today's sales pros are breaking the mold and finding success in their own ways. Do you work in"
YouTube Link 2025-05-30T20:30Z [---] followers, [----] engagements

"Don't Sound Like A Salesperson On A Cold Call #coldcalling #sales Check out our full YouTube video "How to Cold Call When 90% Hang Up (Live Role-Play)" for more tips on perfecting your sales pitch"
YouTube Link 2025-07-28T22:27Z 12.3K followers, [----] engagements

"How Customer Interviews Can Build Your Sales Playbook Mark Roberge reveals the hidden connection between customer interviews and sales processes that most founders miss. He explains why the questions you ask during MVP development are identical to those in your first sales meetings. By conducting thoughtful customer interviews with open-ended questions about pain points and solutions you're not just validating your productyou're simultaneously building your sales playbook. Get the Blueprint's 🔗 https://clickhubspot.com/3af297 Subscribe for more Science of Scaling: 🔗"
YouTube Link 2025-04-16T20:30Z [--] followers, [---] engagements

"Do people really use AI every day #ai #artificialintelligence #chatgpt #gemini"
YouTube Link 2025-06-24T20:17Z [---] followers, [---] engagements

"Strangers Guess How Much Money Salespeople Make Not sure where to start when building a sales team Get the playbooks from the worlds top sales leaders for free 🔗 https://clickhubspot.com/3c42d3 We know not all sales compensation plans are the same and we wanted to find out what people on the street think the average salesperson actually makes. Spoiler: the answers were all over the place. Then again so are most comp plans. If youre a founder CEO or sales leader check out the full 13-minute video where Mark Roberge breaks down modern sales comp strategies that aligns reps with retention"
YouTube Link 2025-06-09T20:30Z [---] followers, [----] engagements

"The Sales Techniques That Beats "Send Me an Email" Live Cold Call Review "Just send me an email" Book More Meetings 🔗 https://clickhubspot.com/652d24 The four words that kill more deals than any other objection. But what if there was a way to turn this brush-off into a booked meeting Mark Roberge and Sam Nelson break down a real cold call where the rep faces this exact scenario. Watch how a seasoned sales professional maintains control when the prospect tries to end the conversation and learn the specific framework for owning the plan instead of losing momentum. From the initial opener to"
YouTube Link 2025-08-21T18:31Z 12.3K followers, [----] engagements

"Cold Call Review: The #1 Mistake SDRs Make on Cold Calls Book The Meeting. Master your script and handle any objection 🔗 https://clickhubspot.com/9a06f2 Welcome back to another edition of Cold Call Review here on Science of Scaling. This time Mark Roberge and Sam Nelson are back to dissect a B2B cold call about a complex high-capital product: Camera systems for workplace safety. This isn't your average software pitch. The call gets interesting when the rep tries to book the meeting and we see the conversation shift from features and benefits to logistics and scheduling. Mark and Sam give"
YouTube Link 2025-07-17T18:00Z 11.4K followers, [----] engagements

"Would You Take a Steady Paycheck or Unlimited Money for Salary Some people want stability. Others want skys-the-limit upside. Want to design a comp plan that motivates both Get the playbooks from top sales leaders. 🔗 https://clickhubspot.com/27337a Would you rather earn a steady paycheck or have unlimited earning potential based on hitting a quota Its a choice every salesperson (and founder) needs to make and design for. In our full 13-minute video Mark Roberge explains how to design a sales comp plan that motivates reps supports retention and aligns with your companys growth stage."
YouTube Link 2025-06-11T20:30Z [---] followers, [---] engagements

"The Best Sales Reps Get Hung Up On.A LOT #coldcalling Check out our full YouTube video "How to Cold Call When 90% Hang Up (Live Role-Play)" for tips on perfecting your sales pitch"
YouTube Link 2025-08-04T20:00Z 12.3K followers, [----] engagements

"Never Answer The Pricing Question #objectionhandling #sale Watch the full video to learn how Mark breaks down the inevitable what does this cost question without immediately killing your chances"
YouTube Link 2025-08-01T16:00Z 12.3K followers, [----] engagements

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