@etbrandequity ET BrandEquity

ET BrandEquity posts on YouTube about india, marketing, media, ai the most. They currently have [------] followers and [---] posts still getting attention that total [-------] engagements in the last [--] hours.

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Social Influence

Social category influence countries #6393 finance technology brands stocks agencies #252 social networks automotive brands travel destinations fashion brands luxury brands

Social topic influence india #969, marketing, media, ai, linkedin, ceo, adding, in the, director, kyndryl #15

Top accounts mentioned or mentioned by @2047 @masoomminawala @lemonnhq

Top assets mentioned PepsiCo, Inc. (PEP) Mastercard, Inc. (MA)

Top Social Posts

Top posts by engagements in the last [--] hours

"Rakesh Verma on Mission Karmayogi: Building AI-Ready Civil Servants for a Digital India At the India AI Impact Summit the Economic Times Business Verticals India AI Dialogues brought to you by Kyndryl focused on building future-ready human capital for a digital-first nation. Rakesh Verma COO Karmayogi Bharat highlighted how Mission Karmayogi is reshaping public sector capability embedding continuous learning digital skilling and AI readiness into governance. As AI moves to the forefront preparing civil servants with the right mindset and tools is becoming central to Indias public sector"
YouTube Link 2026-02-18T05:00Z 61K followers, [--] engagements

"Still Open - JCDecaux DAVID Madrid "Still Open" was a B2B initiative from Madrid that addressed the significant impact of severe flooding on small street-level businesses many of which were forced to cease operations. JCDecaux an outdoor advertising company in collaboration with DAVID Madrid responded by converting closed physical storefronts into active commerce channels using their Out-of-Home (OOH) ad spaces. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more"
YouTube Link 2025-06-19T17:18Z 60.5K followers, [----] engagements

"Dhruv Dhawan VP Revenue The Trade Desk shares his insights at #ETDigiPlus Dhruv Dhawan VP Revenue The Trade Desk shares his insights on new ad formats that are delivering higher and significantly more ROI and more exclusively at #ETDigiPlus Know More - https://brandequity.economictimes.indiatimes.com/digiplus #ETDigiPlus #DigitalMarketing #Innovation #DigiPlusFest25 #DigitalMarketing #Marketing ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-09-15T07:15Z 60.5K followers, [---] engagements

"Decoding Digital Advertising in Attention Economy DoubleVerify ETBE"
YouTube Link 2022-12-29T06:34Z 60.5K followers, [--] engagements

"Optimizing The Sales Outcome: Training vs Outcome Sushil Barkur Alkem Laboratories Ltd. (Add Description) ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ #ETBrandEquity #Brandupdates #marketing ETbrandequity Brand Equity Marketing Marketing Speakers Marketing Experts ETbrandequity Brand Equity Marketing"
YouTube Link 2024-03-19T07:45Z 60.5K followers, [--] engagements

"Oreo "Name this Oreo VML Oreo transformed its iconic cookie into a playful exercise in "sonic branding" and social engagement. The campaign leveraged the simple act of twisting licking and dunking an Oreo translating these actions into a "Morse code" for the brand. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook:"
YouTube Link 2025-06-20T04:07Z 60.5K followers, [----] engagements

"In conversation with Sudhanshu Vats MD Pidilite Industries at ET Brand World Summit [----] Sudhanshu Vats MD Pidilite Industries shares how he envisions storytelling and content strategy involving Indian brands and more exclusively at #ETBWS2025 Know More: https://shorturl.at/xNppe #ETBWS2025 #BrandWorldSummit #MarketingInnovation #DigitalTransformation #ETBrandEquity ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-07-04T12:43Z 60.5K followers, [---] engagements

"BE Cafe with Marty O'Halloran CEO DDB Worldwide"
YouTube Link 2020-12-02T17:23Z 60.5K followers, [---] engagements

"US Navy "Subreddit Hunt" VML The US Navy faced a dual challenge in recruitment: a high benchmark for candidates and difficulty reaching this niche audience. They devised an incredibly intelligent and targeted recruitment campaign using the popular online platform Reddit. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook:"
YouTube Link 2025-06-20T04:17Z 60.5K followers, [----] engagements

"Remus DCruz on Evolving Media Investments for Relevance & Storytelling ETMESummit At the #ETMESummit Remus DCruz Global Brand Head Strategy Apollo Tyres shares the specific new layers he is adding to media investments and how these choices are helping brands drive sharper relevance stronger storytelling and more accountable outcomes in an evolving media landscape. 🔗 Know More: https://brandequity.economictimes.indiatimes.com/ #ETMESummit #ETMediaEntertainment #MediaLeadership #EntertainmentBusiness #DigitalMedia #ContentInnovation ----------- ETBrandEquity.com is the online destination of"
YouTube Link 2026-02-06T11:06Z 61K followers, [--] engagements

"Conversion Conundrums S2E7 Feat. Anjali Gupta Sify Technologies Here is the seventh episode of The Economic Times Brand Equity's Conversion Conundrums Season [--]. In this episode Gupta believes that the ability to hyper-personalize and track the full funnel analytics will play a key role in B2B marketing in the near future. Listen in and stay tuned as next Tuesday we will drop the episode featuring Mahesh Narayanan Chief Marketing Growth Officer Netcore Cloud. #ETBrandEquity #ConversionConundrums #B2BMarketing ----------- ETBrandEquity.com is the online destination of Brand Equity India's"
YouTube Link 2024-11-06T11:59Z 60.5K followers, [---] engagements

"Goodman Fielder Baking Certified Toasters DDB NZ Every toaster it seems has its own personality often leading to frustratingly burnt toast even on familiar settings. Vogels New Zealand's favorite bread company decided to tackle this common household dilemma head-on. They embarked on an extensive painstaking project: testing their bread in every single toaster model they could get their hands on. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-06-19T17:11Z 60.5K followers, [----] engagements

"Niraj Ruparel Head Of Mobile and Emerging Tech GroupM #ETDigiPlus [----] Lets Hear Niraj Ruparel Head Of Mobile and Emerging Tech GroupM Emerging Tech Lead at WPP India at #ETDigiPlus [----]. Watch the Video to Know What He Quotes About Industry Trends Discover Now: https://bit.ly/3fstCHa #DigitalMarketing #Networking #DigitalMedia #Technology #SocialMedia"
YouTube Link 2023-02-03T11:42Z 60.5K followers, [---] engagements

"Priyancka Puri on the Media Ecosystem in [----] ETMESummit At the #ETMESummit Priyancka Puri Senior Vice President Marketing HRIPL shares how the media ecosystem is evolving in [----] and where audiences are truly spending their time attention and trust. 🔗 Know More: https://brandequity.economictimes.indiatimes.com/ #ETMESummit #ETMediaEntertainment #MediaLeadership #EntertainmentBusiness #DigitalMedia #ContentInnovation ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for"
YouTube Link 2026-02-06T09:46Z 61K followers, [--] engagements

"Pristyn Care on winning the Bronze Metal under the Health & Wellness Category. Three cheers to all our winners🏆 Join us as we celebrate the 'Unmetro Brand Phenomenon'. #ETBrandBharat Awards Congratulates Pristyn Care on winning the Bronze Metal under the Health & Wellness Category. #GaganArora #Brands #MadeInIndia #Awards"
YouTube Link 2022-09-29T21:28Z 60.5K followers, [--] engagements

"Anupam Katheriya on Building Legacy Brands in a VUCA World BWSSouth2025 At #BWSSouth2025 Anupam Katheriya CEO Cholayil offered a grounded perspective on building brands in a VUCA world especially for legacy brands navigating modern consumer expectations. Know More - https://brandequity.economictimes.indiatimes.com/brand-world-summit-south #BWSSouth2025 #BrandWorldSummitSouth #MediaStrategy #MarketingLeadership #BrandEquityLive ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us"
YouTube Link 2026-02-09T12:25Z 61K followers, [--] engagements

"AI Trust & the Future of Content Monetisation Anand Pimprikar Tata Communications at ETMESummit In an era where content supply has exploded trust has become the real differentiator. Anand Pimprikar Head India & Middle East Media Enabled Services Tata Communications breaks down how AI is transforming creativity scale and monetisation while placing responsibility back where it belongs: with content creators and media brands. His key insight is clear. Media companies must start thinking like content technology service providers embedding trust through the right tags APIs and automated systems"
YouTube Link 2026-02-05T11:27Z 61K followers, [---] engagements

"Know the insights of marketing from CMO of Pernod Ricard Looking to enhance your marketing game Watch this video from #TheIndependentMarketer Series with Chief Marketing Officer of Pernod Ricard Kartik Mohindra and dive into the world of independent marketing and learn how you can leverage it to take your brand to new heights More about the series : https://bit.ly/3AAETvl #marketing #marketingfreedom #marketingsuccess #independence #brands ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and"
YouTube Link 2023-03-09T11:22Z 60.5K followers, [----] engagements

"ETBrandEquity.com iSTREAM Congress: Harsh Vardhan Deo Kaqi Entertainment Harsh Vardhan Deo Kaqi Entertainment says he is looking forward to the event and all the discussions that will take place at the event today. #ETiSTREAM"
YouTube Link 2019-09-05T12:29Z 60.5K followers, [----] engagements

"Brand World Summit 2019: A New Kind of Brand Ambassador A New Kind of Brand Ambassador From being consumers to brand custodians/ambassadors the role of consumers has evolved with time. Brands now look at using customers to tell real-life stories in an effort to build a bigger connect. Panellists: Partha Sinha Vice Chairman & MD McCann India (Moderator) Asha Kharga CMO Axis Bank Meghna Apparao CMO Godrej Consumer Products N S Satish CMO Haier Sanjay Srinivas VP Health Hygiene Personal Care Products ITC Sunita Bangard President - Marketing Vodafone Idea #ETBWS #ETBWS Brand World Summit 2019"
YouTube Link 2019-10-09T12:41Z 60.5K followers, [---] engagements

"Saurabh Khattar Country Manager - India Integral Ad Science at ETMartequity Summit'23 Brace yourself for an infusion of inspiration and motivation 🌟 Don't miss out on an enthralling discussion with Saurabh Khattar Country Manager - India Integral Ad Science. Immerse yourself in a treasure trove of insights and extensive industry know-how at #ETMartequity. Know More: https://bit.ly/3ZeovLB #martech #ETMarTechAsia #LiveVideo #martechstack #DigitalMarketing #ETBrandEquity #networking #marketingsummit #marketingautomation ----------- ETBrandEquity.com is the online destination of Brand Equity"
YouTube Link 2023-08-29T05:59Z 60.5K followers, [---] engagements

"Customer Retention in 2025: CoinDCX & CleverTap on Trust AI and Personalization Whats the fastest thing in the digital world today A users attention span. Blink and theyre gone. So the real question isnt How do we get users Its How do we get them to stay At the ET BrandEquity DigiPlus Fest [----] we sat down with Prashant Verma (CoinDCX) and our own Anuj Malhotra to explore what really drives long-term loyalty in [----]. Heres what stood out: 💡 Trust builds retention: Customers arent chasing hype anymore. They want confidence and guidance through every step. 💡 Personalization needs to be"
YouTube Link 2025-11-07T06:52Z 60.5K followers, [--] engagements

"BE Cafe with David Kenny global chairman and CEO Nielsen The looming danger of being over-dependent on first party data how streaming has made community viewing irrelevant and put a question mark on entertainment shaping mass culture and how live sports flies in the face of all odds. An engaging conversation with David Kenny the global chairperson and CEO of Nielsen throws light on these pertinent issues. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates"
YouTube Link 2023-02-22T10:58Z 60.5K followers, [---] engagements

"Streaming live from #KaleidoAwards'22 The wait is over Its time to celebrate India's best PR and Corporate Communication work. #KaleidoAwards brings together the biggest names in the industry at Hyatt Regency New Delhi. #WatchLive the Awards ceremony"
YouTube Link 2022-06-03T04:20Z 60.5K followers, [---] engagements

"The Role of Connected TV in Modern Media Strategy Lavani Agarwal Mastercard ETMESummit At the #ETMESummit Lavani Agarwal Vice President Marketing & Communications South Asia Mastercard shares her perspective on the role CTV plays in delivering measurable impact sharper targeting and stronger cross-screen effectiveness in todays evolving media mix. 🔗 Know More: https://brandequity.economictimes.indiatimes.com/ #ETMESummit #ETMediaEntertainment #MediaLeadership #EntertainmentBusiness #DigitalMedia #ContentInnovation ----------- ETBrandEquity.com is the online destination of Brand Equity"
YouTube Link 2026-02-05T13:46Z 61K followers, [--] engagements

"Suman Pal on the Media Vehicle Shaping Smarter Reach and Performance ETMESummit At the #ETMESummit Suman Pal Media Head Wipro Consumer Care & Lighting shares which media vehicle is generating the most excitement from an investment standpoint in [----] and how it is adding a new dimension to marketing plans through smarter reach relevance and performance. 🔗 Know More: https://brandequity.economictimes.indiatimes.com/ #ETMESummit #ETMediaEntertainment #MediaLeadership #EntertainmentBusiness #DigitalMedia #ContentInnovation ----------- ETBrandEquity.com is the online destination of Brand Equity"
YouTube Link 2026-02-05T17:35Z 61K followers, [--] engagements

"Rahul Pansare on Media Investments & Consumer Shifts in [----] ETMESummit At the #ETMESummit Rahul Pansare Group Marketing Head JEEP & Citron Stellantis shares how he is approaching media investments in [----] and what is truly exciting him as brands navigate changing consumer behaviour platforms and performance expectations. 🔗 Know More: https://brandequity.economictimes.indiatimes.com/ #ETMESummit #ETMediaEntertainment #MediaLeadership #EntertainmentBusiness #DigitalMedia #ContentInnovation ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of"
YouTube Link 2026-02-06T10:59Z 61K followers, [--] engagements

"BE+ Josy Paul Chairman & CCO BBDO India #ETBEPositive"
YouTube Link 2020-04-27T04:23Z 60.5K followers, [---] engagements

"Swati Jha on Evolving Media Investments for Relevance & Impact ETMESummit At the #ETMESummit Swati Jha Chief Marketing Services Pidilite Industries shares the specific new layers she is adding to media investments and how these choices are helping brands drive greater relevance stronger consumer connection and measurable impact in a rapidly evolving media ecosystem. 🔗 Know More: https://brandequity.economictimes.indiatimes.com/ #ETMESummit #ETMediaEntertainment #MediaLeadership #EntertainmentBusiness #DigitalMedia #ContentInnovation ----------- ETBrandEquity.com is the online destination of"
YouTube Link 2026-02-06T10:33Z 61K followers, [--] engagements

"Anand Chakravarthy Chief Growth Officer Omnicom Media Group at #ETDigiPlus [----]. Lets Hear Anand Chakravarthy Chief Growth Officer Omnicom Media Group at #ETDigiPlus [----]. Watch the Video to Know What He Quotes About Industry Trends Discover Now: https://bit.ly/3fstCHa #DigitalMarketing #Networking #DigitalMedia #Technology #SocialMedia"
YouTube Link 2023-02-03T11:49Z 60.5K followers, [---] engagements

"Shree Das Britannia Industries as she shares her invaluable experience at ET ICS Dive into the world of PR and Social Media with Shree Das Head of PR and Social Media at Britannia Industries as she shares her invaluable experience at ET ICS Know more: https://bit.ly/49TV4EE #ICS2024 #ETICS #CommunicationSummit #PR #ReputationManagement ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter:"
YouTube Link 2024-05-09T14:06Z 60.5K followers, [--] engagements

"Micro-Targeting Content & Data Protiti Bagchi GSK ETMESummit At #ETMESummit Protiti Bagchi Associate Director and Global Lead for Content and Marketing Operations and CX at GSK shared how modern marketing is being reshaped by micro-targeting relevant content and first-party data. 🔗 Know More: https://brandequity.economictimes.indiatimes.com/ #ETMESummit #ETMediaEntertainment #MediaLeadership #EntertainmentBusiness #DigitalMedia #ContentInnovation ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and"
YouTube Link 2026-02-09T12:30Z 61K followers, [--] engagements

"Whats Changing in the Southern Market Janani Kandaswamy No Briefs Attached In this episode of No Briefs Attached Janani Kandaswamy former Head of Marketing at Preethi Kitchen Appliances (Versuni Philips Appliances) shares her two bits on whats set to change the Southern market. Tune in for candid insights and some fun unfiltered responses to questions we asked her on the spot. #ETBrandEquity #NoBriefsAttached #MarketingInsights #SouthernMarkets #BrandLeadership #MarketingVoices #ConsumerTrends ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of"
YouTube Link 2026-02-03T11:41Z 61K followers, [---] engagements

"BE+ MA Parthasarathy CEO Mindshare South Asia #ETBEPositive MA Parthasarathy chief executive officer Mindshare South Asia says these are tough times for the industry but we are doing a good job of tackling uncertainty and new ways have been found to face the challenges. Entrepreneurial spirit and innovation are on display he says adding that industry has encountered a lot of chaos in recent years and we are working better as teams which is a genuinely collaborative experience"
YouTube Link 2020-04-20T05:54Z 60.5K followers, [---] engagements

"How Creative Targeting Is Redefining Media Vinit Karnik WPP Media ETMESummit At #ETMESummit Vinit Karnik Managing Director Content Sports and Entertainment WPP Media South Asia shares how sharper targeting and more innovative creative formats are enabling brands to reach consumers in distinctly new and measurable ways. 🔗 Know More: https://brandequity.economictimes.indiatimes.com/ #ETMESummit #ETMediaEntertainment #MediaLeadership #EntertainmentBusiness #DigitalMedia #ContentInnovation ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of"
YouTube Link 2026-02-05T12:19Z 61K followers, [--] engagements

"K Ramakrishnan on Unified TV Strategy & Smarter Media Investments ETMESummit At the #ETMESummit K Ramakrishnan Managing Director South Asia Worldpanel India shares how brands can build a unified TV strategy approach investments more mindfully and maximise frequency by aligning reach content and measurement across screens. 🔗 Know More: https://brandequity.economictimes.indiatimes.com/ #ETMESummit #ETMediaEntertainment #MediaLeadership #EntertainmentBusiness #DigitalMedia #ContentInnovation ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of"
YouTube Link 2026-02-06T10:14Z 61K followers, [--] engagements

"Cello Pens ad 2017: Maxriter The ad campaign has been conceptualized and crafted by J. Walter Thompson Mumbai and highlights how a good pen that offers comfort while writing can ease the students pressures while writing an exam. Read more at: http://brandequity.economictimes.indiatimes.com/ Cello Pens Maxriter Cello j walter thompson kashyap joshi geetanjali sharma parag kulkarni samarth shrivastava tanveer khan cello india Cello Pens Maxriter Cello j walter thompson kashyap joshi geetanjali sharma parag kulkarni samarth shrivastava tanveer khan cello india"
YouTube Link 2017-03-01T07:06Z 60.5K followers, 3.3M engagements

"Spotlight 2020: BE+ Arvind RP McDonald's India Mass adoption of digital technologies Arvind RP director - marketing and communications McDonalds India West and South talks about how the mass adoption of digital technologies in [----] has large implications for the future. He stresses on building brand leadership with the new context focusing on convenience channels. Watch the entire video for more insights. #FastFoodCompany #marketing For latest news and stories from #advertising and marketing check; https://brandequity.economictimes.indiatimes.com/"
YouTube Link 2021-01-07T10:27Z 60.5K followers, [---] engagements

"Alivia Health: Glow-in-the-Dark Medication Labels de la cruz Ogilvy In Puerto Rico frequent power outages posed a serious risk particularly for older individuals managing multiple medications at night. In the dark distinguishing between various pill bottles could lead to dangerous even fatal errors. Alivia Health addressed this critical safety concern with a brilliantly simple yet life-saving innovation. They developed glowing labels for medication bottles. These labels charged by ambient light during the day could remain legible for up to six hours in complete darkness. This ingenious"
YouTube Link 2025-06-18T12:59Z 60.5K followers, [---] engagements

"Sudeep Chawla Reveals the Most Exciting Media Investment for [----] ETMESummit At the #ETMESummit Sudeep Chawla CMO Sintex shares which media vehicle is generating the most excitement from an investment standpoint in [----] and how it is adding a new dimension to marketing plans by driving sharper relevance stronger engagement and measurable business impact. 🔗 Know More: https://brandequity.economictimes.indiatimes.com/ #ETMESummit #ETMediaEntertainment #MediaLeadership #EntertainmentBusiness #DigitalMedia #ContentInnovation ----------- ETBrandEquity.com is the online destination of Brand Equity"
YouTube Link 2026-02-06T10:44Z 61K followers, [--] engagements

"BE Originals: Teteatete with GroupM's Rob Norman Norman talks at length with team Brand Equity on the sidelines of ad:tech Delhi"
YouTube Link 2017-03-29T02:50Z 60.5K followers, [---] engagements

"Beyond Banking: Rohit Bhasin on Life Art and Leadership Off the Clock They say life imitates art and for Rohit Bhasin President & CMO Kotak Mahindra Bank that couldn't be more true. We sat down with Rohit for our "Off the Clock" series and what unfolded was a glimpse into the mind of a leader who finds inspiration in the most unexpected places. From the films that shaped his worldview to the moments that define him beyond banking sometimes great marketing ideas come from understanding human stories not just market strategies. The conversations are real unfiltered and it's Rohit like you've"
YouTube Link 2025-11-05T12:14Z 60.5K followers, [--] engagements

"Comedy That Builds Connection Not Just Punchlines Vir Das #ETCXPlus Vir Das breaks down why great comedy isnt just about jokes but about building a relationship with the audience. When people connect with who you are not just what you say they return grow with you and stay invested long after the punchlines fade. #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #Personalization #MarTech #DigitalTransformation #AI #CXInnovation #DataStrategy #CXSummit#ETEvents"
YouTube Link 2025-11-28T07:44Z 60.5K followers, [----] engagements

"Conversion Conundrums S3E1 feat. Jessica Jensen of Linkedin onb2bmarketing The third edition of Economic Times BrandEquity's Conversion Conundrums is here. Joining us in the inaugural episode is Jessica Jensen Chief Marketing & Strategy Officer LinkedIn. Its a conversation that goes beyond tactics and into first-principle thinking on brand growth and influence in todays B2B ecosystem. Episode [--] drops next Friday featuring Anand Jain Co-founder CleverTap as we continue unpacking the playbooks shaping B2B marketing in India and beyond. Unplugging B2B Marketing. Committed to community. Know More"
YouTube Link 2025-12-12T12:51Z 61K followers, 30.8K engagements

"Mattel Creations - Not Wheels MSCHF The 'Not Wheels' campaign a collaboration between Mattel Creations and the agency MSCHF presented a counter-intuitive approach to toy marketing. Instead of promoting new pristine Hot Wheels cars the initiative focused on selling vintage used and even explicitly 'broken' models. This concept aimed to engage consumers by offering a limited-edition collection of Hot Wheels cars that might feature broken tires damaged windscreens or detached doors. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news"
YouTube Link 2025-06-18T13:02Z 60.5K followers, [---] engagements

"South Indias Entertainment Shift: Krishnan Kutty on TV Streaming & Gen Z ETBWD South From four-hour daily TV habits to the rise of Gen Z streaming audiences South India continues to shape Indias entertainment narrative. In the premiere episode of ET Brand World Dialogues South Krishnan Kutty Head of Cluster Entertainment (South) at JioStar joins Anirban Roy Choudhury Senior Associate Editor at ET BrandEquity to unpack what drives South Indias dynamic media and marketing ecosystem. In this conversation: Why linear TV remains central to entertainment in the South The next phase of advertising"
YouTube Link 2025-10-30T09:52Z 60.5K followers, [--] engagements

"MX Player in Association with Affle's MAAS Platform & GroupM on winning the Silver Metal #ETBrandBharat Awards shines the spotlight on wide scope of talent & entrepreneurship across #NorthIndia Many Congratulations MX Player in Association with Affle's MAAS Platform & GroupM on winning the Silver Metal under the Use of Content Marketing Campaign Category. #Brands #MadeInIndia #Awards"
YouTube Link 2022-09-29T18:15Z 60.5K followers, [--] engagements

"Kleenex Score VML One standout idea came from Kleenex which recognised a universal truth: movies often make us cry. Instead of focusing solely on colds or runny noses Kleenex ingeniously linked its product to emotional movie experiences. They partnered with IMDb to create the "Kleenex Score." By typing "Kleenex score" into IMDb users could discover a movie's "cry rating" indicating just how much a film was likely to induce tears. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow"
YouTube Link 2025-06-20T03:47Z 60.4K followers, [---] engagements

"Platforms Handle Context Creators Carry Creativity Longevity as a YouTube creator doesnt come easy. Watch Sanjyot Keer talk about sustaining long-term audience interest with content and what determines success. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ Instagram:"
YouTube Link 2025-12-01T10:07Z 60.5K followers, [---] engagements

"BE Weekly Wrap Feb [--] [---] ETBrandEquity.com ETBrandEquity.com presents the weekly digest of news and views that caught our attention in a format that ensures that you catch up on the week's happenings without losing out on precious personal time on weekends. Read all stories in detail below; Digiplus Awards 2021: Mindshare tops among agencies Pepsi is digital brand of the year: https://brandequity.economictimes.indiatimes.com/news/digital/digiplus-awards-2021-mindshare-tops-among-agencies-pepsi-is-digital-brand-of-the-year/80851143 WPP acquires Brazilian digital innovation company DTI Digital:"
YouTube Link 2021-02-13T04:12Z 60.4K followers, [--] engagements

"Bic William Shakespeares Romeo and Juliet VML To commemorate its 75th anniversary Bic undertook a project to demonstrate the longevity of its pens which are marketed as capable of writing for extended distances. The campaign involved using artificial intelligence to analyze and replicate William Shakespeares handwriting. A robotic arm fitted with a standard Bic pen then meticulously rewrote the entire text of Romeo and Juliet in this replicated script. The completed handwritten book with the specific pen used for the task included within was made available. ----------- ETBrandEquity.com is"
YouTube Link 2025-06-18T13:07Z 60.5K followers, [----] engagements

"Vivek Srivatsa on the Future of Media Entertainment & Advertising ETME Summit [----] Unlock powerful perspectives from industry leader Vivek Srivatsa Chief Commercial Officer Tata Motors EV as he shares his take on the future of media entertainment and advertising. Stay tuned for expert insights emerging trends and strategies shaping the industry Know More - https://bit.ly/4jV2VqY #ETMESummit #MediaAndEntertainment #InnovationInMedia #Leadership #Innovation #MediaLeadership #EntertainmentInnovation #FutureOfStorytelling #IndustryTrailblazers #Digital #Media #Advertising -----------"
YouTube Link 2025-02-13T07:26Z 59.7K followers, [--] engagements

"OPENIN BYTE The #ETCXPlus Summit opens with a powerful lineup of sessions setting the tone for a day driven by fresh ideas bold strategies and conversations shaping the future of customer experience. From CX innovation to data led personalization the stage is set for insights that push the industry forward. Know More: https://brandequity.economictimes.indiatimes.com/ #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #Personalization #MarTech #DigitalTransformation ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and"
YouTube Link 2025-11-27T07:17Z 60.5K followers, [---] engagements

"Legacy Brands & MarTech Transformation Ruchi Mathur CGO Mindshare India #ETMarTechAwards How are legacy leaders like UltraTech HUL and Britannia embracing MarTech to accelerate digital transformation 🚀 In this edition of Brief Encounters at the ET MarTech Awards Ruchi Mathur Chief Growth Officer at Mindshare India shares her perspective on: ✅ The evolving role of MarTech for legacy brands ✅ Key learnings from collaborations with market leaders ✅ How digital transformation strategies differ for legacy vs. new-age companies 📌 Dont miss these powerful insights from one of the industrys leading"
YouTube Link 2025-10-01T11:05Z 60.5K followers, [---] engagements

"Indias Gateway to the Future of Experience #ETCXPlus Summit [----] Indias Gateway to the Future of Experience is here Step into a world where technology creativity and human insight converge to redefine how brands connect engage and inspire. 🌍💡 Join the movement at the #ETCXPlus Summit where visionary leaders and innovators come together to shape the next era of customer experience. 📅 27th Nov [----] 📍 Sahara Star Mumbai #ETCXPlus #CustomerExperience #CXInnovation #ETBrandEquity #CXLeadership #FutureOfCX #DigitalTransformation#ETEvents"
YouTube Link 2025-11-11T11:58Z 60.5K followers, [---] engagements

"How UltraTech HUL & Britannia Are Redefining Marketing with MarTech Ruchi Mathur Legacy meets innovation as Ruchi Mathur Chief Growth Officer at Mindshare India shares how iconic brands like UltraTech HUL and Britannia are transforming their marketing strategies through the power of MarTech. From data-driven storytelling to smarter consumer engagement discover how technology is reshaping the future of marketing. 🎥 Watch her exclusive insights in Brief Encounters at the #ETMarTechAwards. #ETMarTechAwards #MarTech #MarketingInnovation #DigitalExcellence #Mindshare #RuchiMathur #BrandStrategy"
YouTube Link 2025-10-06T13:07Z 60.4K followers, [---] engagements

"The Future of Customer Loyalty: Insights from Bacca Bucci & CleverTap at DigiPlus Fest [----] Raise your hand if youve abandoned a shopping cart in the last [--] hours. ✋ In a world where customers jump between brands faster than we can say checkout loyalty has become the ultimate competitive edge. At ET BrandEquity DigiPlus Fest [----] we teamed up with Anuj Nevatia from Bacca Bucci and Anuj Malhotra from CleverTap to unpack what transforms a one-time buyer into a forever customer: What we uncovered was simple: loyalty grows when brands truly understand their audience build trust through relevant"
YouTube Link 2025-11-04T07:20Z 60.5K followers, [--] engagements

"One on one with Mathieu Deslandes marketing director Royal Salute (Pernod Ricard) In an interview Mathieu Deslandes marketing director Royal Salute (Pernod Ricard) shares what makes the firm's whiskey one of the leading brands in the market"
YouTube Link 2019-01-28T13:10Z 60.5K followers, [---] engagements

"Sudhanshu Vats MD Pidilite Industries shares his take on India@2047 at #ETBWS2025 "The fundamental way to build global indian brands is to stay consistent." Sudhanshu Vats MD Pidilite Industries shares his take on India@2047: Crafting Iconic Brands for the Next Billion Consumers at #ETBWS2025 Know More: https://shorturl.at/xNppe #ETBWS2025 #BrandWorldSummit #MarketingInnovation #DigitalTransformation #ETBrandEquity ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more"
YouTube Link 2025-07-04T08:33Z 60.5K followers, [---] engagements

"Fun Caricature activity at #ETMarTechAsia presented by Exotel. Artist - Karan Singh Talent worth our attention😍 Fun Caricature activity at #ETMarTechAsia presented by Exotel. Artist - Karan Singh Link to event: https://bit.ly/3x6HI5D #martech #marketing #technology #summit #newdelhi"
YouTube Link 2022-09-22T11:22Z 60.5K followers, 14.3K engagements

"Acko - Acko Tailor Test - Leo India Acko a digital insurance company in India utilised a unique insight into local health behaviors for its "Acko Tailor Test" campaign developed in collaboration with Leo India. The core premise was based on the medical insight that the difference between a person's waistline and hipline can serve as an indicator of potential heart conditions. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-06-19T17:50Z 60.5K followers, [----] engagements

"Crafting Impactful Campaigns Hirol Gandhi on Ogilvy India's Win at #ETSharkAwards Hirol Gandhi President and Head of Office Ogilvy India shares his perspective on crafting impactful solutions for clients and how that commitment to excellence earned recognition at the #ETSharkAwards. Ask ChatGPT ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook:"
YouTube Link 2025-07-31T03:34Z 60.5K followers, [--] engagements

"Rituparno Mukhopadhyay at #ERCXPlus Summit Indias CX vision is bold transformative and powered by innovation. From cognitive and agentic AI to omnichannel strategies and customer lifetime value #ETCXPlus Summit will bring these ideas to life. Hear from Rituparno Mukhopadhyay Partner & Leader Customer Transformation PwC India as he shares how businesses can reimagine processes embrace technology and create seamless data-driven experiences for every customer journey. Express Interest - https://lnkd.in/dCdpkEgt #ETCXPlus #CustomerExperience #PwCIndia #CXInnovation #DigitalTransformation #AIinCX"
YouTube Link 2025-11-25T11:52Z 60.5K followers, [--] engagements

"MXPlayer in Association with Affle's MAAS Platform & GroupM. #ETBrandBharat Awards shines the spotlight on wide scope of talent & entrepreneurship across #NorthIndia Many Congratulations MXPlayer in Association with Affle's MAAS Platform & GroupM on winning the Gold Metal under the Use of Mobile Category. #Brands #MadeInIndia #Awards"
YouTube Link 2022-09-29T16:10Z 60.5K followers, [--] engagements

"Episode [--] - ETBrandEquity.com in association with SAP presents Driving Next-Gen Growth Session Exceptional experiences create lasting impressions. ETBrandEquity.com in association with SAP brought together industry leaders to explore how AI-driven customer experiences are redefining journeys deepening loyalty and driving next-gen growth. The discussion delved into mapping consumer journeys leveraging data and AI and measuring CX success through metrics like NPS CSAT and FTR. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and"
YouTube Link 2025-10-22T08:12Z 60.4K followers, [--] engagements

"Scaling Isnt About Channels Its About Audience Understanding Understanding your audience is the only way to unlock real scale. Neetu Bisht who operates over [--] YouTube channels speaks about creating value for audiences as a creator. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ Instagram:"
YouTube Link 2025-12-02T11:04Z 60.5K followers, [---] engagements

"How Mindshare uses data-driven marketing and digital-first thinking to deliver growth for brands In the latest episode of Performance Talks by Meta Amin Lakhani Chief Executive Officer of Mindshare South Asia breaks down the exciting trends that are delivering growth for brands in India. In a conversation with Gaurav Jeet Singh Head of Agency (India) at Meta Lakhani talks about data-driven campaigns and the rise of influencer marketing and Gaming as the trends to watch out for in [----]. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of"
YouTube Link 2024-01-12T07:19Z 60.4K followers, [----] engagements

"Masoom Minawala's global adventure journey BE famous From being a new influencer around a decade ago who had to go out and buy formals for her first brand meeting to walking the Cannes Film Festival red carpet not just once but thrice @MasoomMinawala shares her journey as a global influencer. #BeFamous #etbrandequity #masoomminawala"
YouTube Link 2023-01-26T11:33Z 60.5K followers, [---] engagements

"In conversation with Vivekananda Pani Co-Founder and CTO Reverie Language Technologies Unveiling the power of perspective 🎤 Dive into #ETEntrepreneurSummit where Vivekananda Pani Co-Founder and CTO Reverie Language Technologies shares his transformative experiences and key insights from the event. Know More - https://bit.ly/4gA6LTV #ETEntrepreneurSummit #StartupInnovation #Entrepreneurship #TechFocused #TechInnovation #Entrepreneur ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising."
YouTube Link 2025-03-11T12:57Z 60.5K followers, [--] engagements

"What Should We Really Call Customer Experience Fresh Perspectives from ETBrandEquity If you could rename customer experience as a function what would you call it Thats the question we posed in our latest edition of Brief Encounters by ETBrandEquity and the answers sparked a wave of fresh thinking. Because CX today is no longer just service. Its emotion. Its trust. Its the sum of every moment where a customer decides whether to stay switch or advocate. #BriefEncounters #ETBrandEquity #CustomerExperience #CX #BrandStrategy #MarketingInsights #ConsumerBehaviour ETbrandequity Brand Equity"
YouTube Link 2025-12-10T12:22Z 61K followers, [---] engagements

"Madhivanan Balakrishnan:- Redefining Digital Health with Tech Trust & Seamless Care A sharp exchange of ideas unfolds as Madhivanan Balakrishnan CEO of Apollo 24/7 and CDTO at Apollo shares forward looking perspectives on how technology trust and seamless care journeys are redefining the customer experience landscape. A compelling byte packed with clarity vision and real world insight straight from a leader shaping the future of digital health. Know More: https://brandequity.economictimes.indiatimes.com/ #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #DigitalHealth #HealthTech"
YouTube Link 2025-11-27T07:28Z 60.5K followers, [--] engagements

"How Experimentation Fueled Growth at Booking.com Santosh Kumar Country Manager #ETCXAnnual Santosh Kumar Country Manager- India Sri Lanka Maldives & Indonesia Booking.com shared how experimentation helped the company to grow Know More: https://bit.ly/4a9QJxW #ETCXAnnual #CustomerExperience #CXLeadership #BusinessInnovation #DigitalTransformation#BrandStrategy ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-03-01T11:18Z 60.5K followers, [--] engagements

"The Real Funnel: Attention Sparks Relationships Sustain Short-form and long-form are not an either/or equation but part and parcel of a full funnel marketing strategy. In this video Sanjyot Keer explains how short form videos enable discovery and drive attention while long-form builds trust and authentic creator-audience connections ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter:"
YouTube Link 2025-12-01T10:05Z 60.5K followers, [--] engagements

"Career Is a Marathon: Sukhleen Aneja on Roots Ambition & Real-Life Balance "Career is not a sprint; it's a marathon. Sometimes you take two steps backward to prioritise life." Sukhleen Aneja SVP & Business Head of Kay Beauty and Earth Rhythm at Nykaa invited us into her sanctuary her home where we discovered a woman who's scaled beauty brands whilst staying rooted in what actually matters. Faith. Four-year-old twins. Decades-old friendships. Art that tells her story. She was honest about her mornings being chaotic her greatest joy is everyday playtime and true love is the friendships that"
YouTube Link 2025-11-19T09:50Z 60.5K followers, [--] engagements

"Creating for a Global Audience: Zoya Akhtar & Reema Kagti at #ETMESummit At #ETMESummit visionary storytellers Zoya Akhtar & Reema Kagti Founders of Tiger Baby took the stage to discuss the evolving landscape of storytelling and what it takes to craft narratives that resonate globally. Moderated by Anirban Roy Choudhury Senior Associate Editor ETBrandEquity.com the session explored the future of content cultural authenticity and the power of storytelling in shaping perspectives. Know More - https://bit.ly/4jV2VqY #ETMESummit #MediaAndEntertainment #InnovationInMedia #Leadership #Innovation"
YouTube Link 2025-02-13T17:54Z 59.7K followers, [--] engagements

"Saurabh Tayal Partner Customer Transformation at PwC India Saurabh Tayal Partner Customer Transformation at PwC India underscores how businesses win when they align strategy data and design around what customers truly value. A sharp perspective on building experiences that drive both trust and transformation. Know More - https://brandequity.economictimes.indiatimes.com/ #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #Personalization #MarTech #DigitalTransformation #AI #CXInnovation #DataStrategy #CXSummit#ETEvents ----------- ETBrandEquity.com is the online destination of Brand"
YouTube Link 2025-11-27T12:18Z 60.5K followers, [--] engagements

"Megha Soni at #BWSSouth2025 Big ideas bold voices and brand stories that inspire. Megha Soni Head of Brand Marketing at AbhiBus will be at #BWSSouth2025 where South Indias most creative marketing leaders converge to shape whats next in branding. 📅 Dec [--] 📍 Taj Wellington Mews Chennai Express Interest - https://lnkd.in/gFM2Xhvi #ETBrandEquity #BrandWorldSummit #MarketingLeadership #Abhibus ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-11-17T12:39Z 60.5K followers, [--] engagements

"Episode [--] - ETBrandEquity.com in association with SAP presents Driving Next-Gen Growth Session Exceptional experiences create lasting impressions. ETBrandEquity.com in association with SAP brought together industry leaders to explore how AI-driven customer experiences are redefining journeys deepening loyalty and driving next-gen growth. The discussion delved into mapping consumer journeys leveraging data and AI and measuring CX success through metrics like NPS CSAT and FTR. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and"
YouTube Link 2025-10-22T12:30Z 60.4K followers, [--] engagements

"How SugarFit Is Transforming Diabetes Care in India A Tata Communications Success Story Every great success story starts with a challenge. For SugarFit it was tackling one of Indias biggest health concerns Type [--] Diabetes and Pre-Diabetes. To make real impact SugarFit needed more than just medical expertise. They needed a real-time communication system that could connect patients health coaches and data seamlessly ensuring no moment in care is missed. Partnering with Tata Communications Kaleyra Customer Interaction Suite SugarFit built a powerful scalable and reliable infrastructure that"
YouTube Link 2025-10-31T10:39Z 60.5K followers, [---] engagements

"The Story Behind Chal Meri Luna Piyush Pandeys Ode to Everyday India [--] years ago Piyush Pandey didnt just create the jingle Chal Meri Luna he wrote an anthem for the hinterlands of India. He helped Luna become the common man and womans trusted companion. This is another campaign that recently made a comeback when the company launched the e-avatar of the iconic moped. The legend may have passed but his words will echo forever. Follow us through the week as we go down memory lane and revisit more such iconic campaigns by Pandey. #PiyushPandey #CreativeLegacy ----------- ETBrandEquity.com is"
YouTube Link 2025-10-27T05:19Z 60.5K followers, [----] engagements

"Journey of a Spy Action-Comedy from Pitch to Green Light Vir Das #ETCXPlus Vir Das shares how his upcoming action spy comedy Happy Patel Katarnath Jasus came to life under Aamir Khans production. From an Emmy win to a bold wish list he recalls calling Aamir after years pitching his idea and earning a green light after six narrations. A testament to conviction creativity and taking your shot. #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #Personalization #MarTech #DigitalTransformation #AI #CXInnovation #DataStrategy #CXSummit#ETEvents"
YouTube Link 2025-11-28T07:28Z 60.5K followers, [----] engagements

"Aatika Ehsan Ansari on Redefining Media & Entertainment ETME Summit [----] Get ready for exclusive takeaways from industry expert Aatika Ehsan Ansari Head of Media-Digital Pernod Ricard India as she discusses the latest trends innovations and strategies redefining media & entertainment. Stay tuned for more thought-provoking conversations Know More - https://bit.ly/4jV2VqY #ETMESummit #MediaAndEntertainment #InnovationInMedia #Leadership #Innovation #MediaLeadership #EntertainmentInnovation #FutureOfStorytelling #IndustryTrailblazers #Digital #Media #Advertising ----------- ETBrandEquity.com is"
YouTube Link 2025-02-13T14:34Z 59.7K followers, [--] engagements

"Episode [--] - ETBrandEquity.com in association with SAP presents Driving Next-Gen Growth Session Exceptional experiences create lasting impressions. ETBrandEquity.com in association with SAP brought together industry leaders to explore how AI-driven customer experiences are redefining journeys deepening loyalty and driving next-gen growth. The discussion delved into mapping consumer journeys leveraging data and AI and measuring CX success through metrics like NPS CSAT and FTR. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and"
YouTube Link 2025-10-22T09:25Z 60.4K followers, [--] engagements

"BE RoundUp - Episode [--] featuring Saumitra Prasad CMO Kokuyo Camlin For the 16th episode of BE Roundup featuring Saumitra Prasad CMO Kokuyo Camlin Armed with an impressive track record of over [--] years in the FMCG sector Saumitra has crossed several milestones with great ease. Prior to Kokuyo Camlin Saumitra was with CavinKare Pvt.Ltd under his stewardship brands such as Spinz attained significant brand recall and was catapulted to no. [--] position Pan India within two years of launch"
YouTube Link 2018-09-14T06:23Z 60.5K followers, [----] engagements

"Piyush Pandeys Iconic Kelvinator Ad: Simplicity Humour & Creative Genius Piyush Pandey believed in keeping things simple but one thing he always added to his scripts was a generous amount of humour. The Kelvinator 'The Coolest One' campaign which was released in [----] is one classic example of this. The goal was not to sell the features of the refrigerator but rather to make the consumers laugh and remember the ad. There is a story that this campaign idea was pitched to an air conditioner brand. The client wanted to give its incumbent agency a second chance and asked Pandey and team to"
YouTube Link 2025-10-28T07:49Z 60.5K followers, [----] engagements

"Short Form Isnt Easy Its Precision Storytelling #ShortFormStorytelling Neetu Bisht reacts to the perception that short videos are quick and simple. She says long-form storytelling needs planning but short-form storytelling demands relentless clarity of intent. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook:"
YouTube Link 2025-12-02T11:05Z 60.5K followers, [---] engagements

"Tarun Chugh Where Precision Tech & Trust Redefine Insurance Tarun Chugh MD and CEO of Bajaj Life Insurance highlights how insurance success today hinges on actuarial precision tech backed delivery and service that keeps promises without constant noise. When the product is right everything else falls into place. Know More: https://brandequity.economictimes.indiatimes.com/ #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #DigitalHealth #HealthTech #Innovation #AI #Personalization ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of"
YouTube Link 2025-11-27T08:14Z 60.5K followers, [---] engagements

"Dhiraj Relli MD and CEO of HDFC Securities #etbrandequity #customerexperience #marketing Dhiraj Relli MD and CEO of HDFC Securities highlights how todays leaders must constantly evolve shifting roles and staying deeply connected to fast rising customer expectations. If you lose touch with what customers want he warns you risk leading in illusion. Know More: https://brandequity.economictimes.indiatimes.com/ #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #DigitalHealth #HealthTech #Innovation #AI #Personalization ----------- ETBrandEquity.com is the online destination of Brand"
YouTube Link 2025-11-27T08:33Z 60.5K followers, [---] engagements

"Iconic Fevicol ad wasnt just clever but stuck in our minds forever ETBE Ads from Archives This iconic Fevicol ad wasnt just cleverit stuck with an entire generation. Proof that great storytelling never comes unglued. #BrandEquityArchives #FevicolAd #IconicAds #AdvertisingGold #CreativeGenius #StuckWithFevicol ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter:"
YouTube Link 2025-08-06T12:18Z 60.5K followers, [---] engagements

"Piyush Pandeys Genius: How a 1960s Cricket Moment Became an Iconic Ad Story It was somewhere in the 1960s when Indian cricketer Abbas Ali Baig was in between an excellent innings when a female fan jumped onto the field and ran across to plant a kiss on the cricketers face. It was that incident that sparked the inspiration in Piyush Pandey and Ogilvy conceptualised the famous 90s ad for Cadbury - Kuch Khaas Hai Zindagi Main. Pandey who was a cricketer before he became a copywriter loved giving cricket references during his conversations. Pandey was a sharp observer. He wrote stories that made"
YouTube Link 2025-10-26T05:07Z 60.5K followers, [----] engagements

"Prabha Narasimhan MD & CEO Colgate-Palmolive India shares insights at #ETBWS2025 Prabha Narasimhan MD & CEO Colgate-Palmolive India weighs in on whether AI is a threat or a tool for todays marketers at #ETBWS2025. An insightful conversation on balancing innovation with intuition in the evolving world of brand-building. Know More: https://shorturl.at/xNppe #ETBWS2025 #BrandWorldSummit #MarketingInnovation #DigitalTransformation #ETBrandEquity ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and"
YouTube Link 2025-07-04T09:41Z 60.4K followers, [----] engagements

"Siddarth Shah Director for India at Zendesk Siddarth Shah Director for India at Zendesk shares a focused view on how smarter workflows stronger service cultures and real time customer understanding are shaping the next chapter of CX. A crisp perspective from a leader driving service excellence at scale. Know More - https://brandequity.economictimes.indiatimes.com/ #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #Personalization #MarTech #DigitalTransformation #AI #CXInnovation #DataStrategy #CXSummit#ETEvents ----------- ETBrandEquity.com is the online destination of Brand Equity"
YouTube Link 2025-11-27T12:25Z 60.5K followers, [--] engagements

"The Godfather of Indian Advertising on AI Creativity & the Future of Storytelling Piyush Pandey the Godfather of Indian advertising believed that in the world of AI those who adapt and weave their creativity into the ecosystem will stand out. Those words will stay with millions of advertising professionals who are trying to chart the direction of the industrys future. Piyush Pandey Indian Advertising Advertising Legend Ogilvy India AI Creativity Creative Genius Marketing Storytelling ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information"
YouTube Link 2025-10-26T06:06Z 60.5K followers, [---] engagements

"Aleksandra Shestakova Country Customer Experience Manager at IKEA India Aleksandra Shestakova Country Customer Experience Manager at IKEA India breaks down empathy as a way of working. It starts with listening understanding real needs and then acting with clarity to build touchpoints and systems that truly serve customers and empower coworkers to do the same. Know More: https://brandequity.economictimes.indiatimes.com/ #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #DigitalHealth #HealthTech #Innovation #AI #Personalization ----------- ETBrandEquity.com is the online destination"
YouTube Link 2025-11-27T10:53Z 60.5K followers, [---] engagements

"Ashish Khazanchi Managing Partner Enormous and Anas Ghazi Chief Strategy Officer Stagwell Stagwell has recently announced that it has expanded its global affiliate network with the addition of creative agency Enormous. Watch the conversation between Ashish Khazanchi Managing Partner #Enormous and Anas Ghazi Chief Strategy Officer #Stagwell. ---------- Check ETBrandEquity.com a premier source of information news and opinion on the marketing advertising media digital and more. https://brandequity.economictimes.indiatimes.com/"
YouTube Link 2021-10-10T02:57Z 60.5K followers, [---] engagements

"CX vs Marketing: Why the Debate Is Healthy for Brands Meena Bhatnagar at ET CX Summit Marketing and customer experience need not always speak the same language. CX focuses on the customer while marketing thinks brand and organization and that healthy debate helps create a seamless journey. Meena Bhatnagar Global Head of CRM & CX Malabar Group When perspectives meet innovation happens. The balance between brand and customer focus defines the future of meaningful experiences. 🌟 Join the dialogue at the #ETCXPlus Summit where leaders reimagine the next phase of customer experience innovation"
YouTube Link 2025-10-27T06:35Z 60.5K followers, [---] engagements

"The Future of Media & Advertising Insights from Seema Walia Unlock powerful perspectives from industry leader Seema Walia National Head - Agency and Government ShareChat & Moj as she shares her take on the future of media entertainment and advertising. Stay tuned for expert insights emerging trends and strategies shaping the industry Know More - https://bit.ly/4jV2VqY #ETMESummit #MediaAndEntertainment #InnovationInMedia #Leadership #Innovation #MediaLeadership #EntertainmentInnovation #FutureOfStorytelling #IndustryTrailblazers #Digital #Media #Advertising ----------- ETBrandEquity.com is"
YouTube Link 2025-02-14T08:24Z 59.7K followers, [--] engagements

"Tarun Chugh on CX for Digital Natives: Trust Empathy and the Gen AI Shift at ETCXPlus Summit Tarun Chugh MD & CEO Bajaj Life unpacks the one game-changing idea that can redefine how digital natives experience customer journeys and why empathy and trust matter even more in a Gen AI world. All this and more exclusively at #ETCXPlus Summit Know More - https://brandequity.economictimes.indiatimes.com/ #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #Personalization #MarTech #DigitalTransformation #AI #CXInnovation #DataStrategy #CXSummit #ETEvents ----------- ETBrandEquity.com is the"
YouTube Link 2025-12-12T05:36Z 61K followers, [--] engagements

"Fireside Chat Priyanka Salot and Meghna Agarwal with Anupriya Nair Priyanka Salot Co-Founder The Sleep Company with Meghna Agarwal CEO & Co-Founder IndiQube in a fire side chat with Anupriya Nair The Economic Times ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ #ETBrandEquity #Brandupdates #marketing"
YouTube Link 2023-10-30T07:57Z 60.5K followers, [---] engagements

"Makeup Payment - MasterCard MRM Brazil / So Paulo MasterCard introduced "Makeup Payment" in Brazil during Carnival addressing concerns about security and convenience in crowded environments. The initiative developed in collaboration with MRM Brazil / So Paulo involved creating connected jewelry that incorporated NFC payment technology. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter:"
YouTube Link 2025-06-23T10:27Z 60.5K followers, [---] engagements

"Pristyn Care on winning the Bronze Metal under the Influencer Marketing Category. Three cheers to all our winners🏆 Join us as we celebrate the 'Unmetro Brand Phenomenon'. #ETBrandBharat Awards Congratulates Pristyn Care on winning the Bronze Metal under the Influencer Marketing Category. #Brands #MadeInIndia #Awards"
YouTube Link 2022-09-29T19:25Z 60.4K followers, [--] engagements

"Ruchira Jaitly on Life Books & Being Kinder to Yourself Off the Clock "Today is the first day of the rest of your life." That's the mantra that's kept Ruchira Jaitly CMO Diageo India grounded through it all. And today she's sharing everything else like the books that became her moral compass why she rode the Harry Potter ride thrice at Warner Brothers Studios (because once is never enough) and why we all need to stop being hard on ourselves Our latest "Off the Clock" episode is now live and Ruchira tried to scare us away by saying she does "mundane boring stuff like reading books." but we"
YouTube Link 2025-11-12T07:25Z 60.5K followers, [--] engagements

"Reimagining Service Delivery in India with AI Nalina Athyantha ServiceNow India is moving from digital maturity to AI maturityand #CustomerExperience is the proving ground. In this exclusive conversation with ServiceNow and ET BrandEquity Nalina Athyantha SVP Enterprise & Field Marketing ServiceNow) breaks down what it takes to reimagine service delivery in Indiareturning a real time dividend on the [--] billion hours that customers spent waiting on service last year. Watch the interview to see how speed empathy and transparency can become the default for Indian enterprises. #ServiceNow"
YouTube Link 2025-10-27T09:19Z 60.5K followers, [--] engagements

"Bhaskar Vashishtha Partner Customer Transformation at PwC India. Bhaskar Vashishtha Partner Customer Transformation at PwC India highlights why future ready organizations anchor every decision in customer truth. With data design and empathy working together he points to a transformation journey that delivers real value where it matters most at the customer level. Know More - https://brandequity.economictimes.indiatimes.com/ #ETCXPlus #ETBrandEquity #CustomerExperience #CXLeadership #Personalization #MarTech #DigitalTransformation #AI #CXInnovation #DataStrategy #CXSummit#ETEvents -----------"
YouTube Link 2025-11-27T12:31Z 60.5K followers, [--] engagements

"Mahesh Singhi: The Visionary Behind Singhi Advisors [--] Years of Turning Crisis into Opportunity In a world where crisis can collapse giants Mahesh Singhi saw opportunity. From an engineer in Rajasthan to the visionary founder of Singhi Advisors he built one of Indias most respected M&A advisory firms. 🚀 Founded in [----] Singhi Advisors has redefined deal-making through: A people-first philosophy and deep industry insight Turning crisis into opportunities Delivering client success stories across sectors A strong focus on cultural fit not just numbers Empowerment and diversity in a"
YouTube Link 2025-10-24T10:15Z 60.5K followers, 27K engagements

"Learn how to foster meaningful human connections from Beam Suntory's Ruchika Gupta The Independent Marketer Episode [--] Ruchika Gupta Beam Suntory India shares her views on how important it is to have a striking balance between business needs and evolving consumer trends. - More about the series : https://bit.ly/3AAETvl #live #marketing #marketingfreedom #marketingsuccess #independence #brands #watch ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates"
YouTube Link 2023-02-22T06:54Z 60.5K followers, [---] engagements

"Marriott International Masters of Marriott #DistancedYetTogether #Travel #Hospitality While the travel and hospitality industry goes through a tough time chefs at Marriott have come together virtually to spread smiles. Replicating a trend with a culinary twist these chefs have a strong message for the world to know more"
YouTube Link 2020-04-21T07:53Z 60.5K followers, [---] engagements

"Conversion Conundrums S3 E2 Feat. Anand Jain of CleverTap on scaling a B2B Brand out of India This time we unplug B2B marketing with Anand Jain Co-founder CleverTap a founder who has built at the intersection of product data and long-term customer value. From scaling globally out of India to building for retention before growth became fashionable Anand shares what it really takes to create enduring B2B brands in a market driven by outcomes not optics. Less theory. More lived experience. Founders perspective decoded. Watch the Full Episode"
YouTube Link 2025-12-19T11:25Z 61K followers, 26.7K engagements

"Vodafone's [----] campaign: The pug returns Ogilvy Mumbai has created the campaign Vodafone O&M Vodafone ad Vodafone pg Vodafone new ad Vodafone O&M Vodafone ad Vodafone pg Vodafone new ad"
YouTube Link 2018-01-09T12:01Z 60.9K followers, 2.6M engagements

"Dhara jalebi ad Parzaan Dastur Jagdish Dhara jalebi Babloo Parzaan Dastur Jagdish Dhara jalebi Babloo"
YouTube Link 2016-11-29T11:05Z 60.9K followers, 4.1M engagements

"Coca-Cola's new 'Share A Coke' ad [----] It's also the first time Coke brings its flagship global marketing program 'Share A Coke' to Indian shores vivek kakkad Michal Sobocinski McCann India Indian premier league Coke coca-cola McCANN India Curious films Sameer Uddin Share A coke film series Share A coke ad advertising marketing vivek kakkad Michal Sobocinski McCann India Indian premier league Coke coca-cola McCANN India Curious films Sameer Uddin Share A coke film series Share A coke ad advertising marketing"
YouTube Link 2018-04-12T07:53Z 60.9K followers, 526.7K engagements

"Flipkart 🤝 Namibia - The Collaboration That Made The Internet Ask Why Flipkart 🤝 Namibia The internet had questions. The brand had context. And somewhere between confusion and clarity a conversation took off. #ETBrandEquity #Flipkart #MarketingMoves #BrandStrategy #CricketMarketing #WhatsBuzzing ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook:"
YouTube Link 2026-02-11T12:44Z 61K followers, 1M engagements

"Vipin Kumar on AI Governance & Policy India AI Impact Summit At the India AI Impact Summit Economic Times Business Verticals India AI Dialogues brought to you by Kyndryl turned the spotlight on governance as the foundation for AI at scale. Vipin Kumar Chief Information Officer (Global) UFLEX Group shared his perspective on how Indias evolving policy framework can bring AI to the front seat of enterprise strategy. From regulatory clarity to data governance and responsible deployment the conversation underscored that sustainable AI adoption depends as much on policy alignment as on technology"
YouTube Link 2026-02-17T14:11Z 61K followers, [--] engagements

"Why Resilient Infrastructure Is Key to AI Success Vijay Balakrishnan At the India AI Impact Summit the Economic Times Business Verticals India AI Dialogues brought to you by Kyndryl spotlighted the infrastructure behind intelligent transformation. Vijay Balakrishnan CDIO Godrej Enterprises Group shared insights on the digital foundations powering Amethyst from scalable cloud architectures and secure data platforms to AI-ready ecosystems that enable innovation at speed. Because real AI success begins with resilient digital infrastructure. #IndiaAIImpactSummit #IndiaAIDialogues #Kyndryl"
YouTube Link 2026-02-17T14:00Z 61K followers, [--] engagements

"AVT Premium Tea The commercial is a portrayal of how the brand is passed on from one generation to the next drawing a parallel to how the mantle of responsibility for the house is passed on from one generation to the next. Campaign credits: Client: AVT Premium Tea Agency: FCB Ulka (Bangalore) National Creative Director: Mahendra Bhagat Copy: Anamika Roy Choudhury & Rohini Bothra Client Servicing: Swapna Pratap & Karishma Changroth Films Team: Alpa Jobalia and Stanley Christian Production House: Still Water Films Director: Jerald Packiasamy Producer: Preeti Machat AVT Premium Tea A V Thomas"
YouTube Link 2016-12-31T03:55Z 60.9K followers, 10.7K engagements

"Dabur Amla Hair Oil 'Mazboot rishte' Campaign created and conceptualised by Ogilvy & Mather Gurgaon. Dabur (Business Operation) Ogilvy & Mather ETBrandEquity Dabur (Business Operation) Ogilvy & Mather ETBrandEquity"
YouTube Link 2015-08-03T14:35Z 60.9K followers, 146.5K engagements

"Equality Health Foundation: Zip Code Exam Area [--] An IPG Health company Healthcare access and quality in the United States often vary dramatically with affordability being a major barrier for many. The "Equality Health Foundation" brought to light a startling correlation: the quality of one's health and even life expectancy can be directly linked to their address. This insight challenges the notion that health begins with a doctor's visit suggesting it's more fundamentally tied to one's environment and access to basic resources. Their "Zip Code Exam" campaign used digital out-of-home displays"
YouTube Link 2025-06-18T12:37Z 60.9K followers, [----] engagements

"India AI Impact Summit [----] How AI Is Reshaping Enterprise & Governance The stage is set at Bharat Mandapam as the India AI Impact Summit [----] opens its doors to a global gathering of technology leaders and policy thinkers. Over the coming days CEOs CIOs CTOs and industry pioneers will examine how AI is reshaping enterprise strategy public systems and the foundations of decision-making itself. From self-directed AI agents to the accelerating agentic economy the dialogue here reflects a world where artificial intelligence is already operational not experimental. Watch the conversations unfold"
YouTube Link 2026-02-16T14:22Z 61K followers, [--] engagements

"Pan Bahar brings on board Pierce Brosnan for its new ad Th brand film is created by DDB Mudra. DDB Mudra Pan Bahar Pierce Brosnan Bond celebrity endorsement DDB Mudra Pan Bahar Pierce Brosnan Bond celebrity endorsement"
YouTube Link 2016-10-07T02:58Z 60.9K followers, 1.3M engagements

"The Bright Side with Akash Banerji head AVOD business VOOT In a conversation with ETBrandEquity.com Rohit Ohri Akash Banerji head AVOD business VOOT talks about how the over-the-time (OTT) platforms journey from featuring TV content to producing Original content and their foray into the branded content segment"
YouTube Link 2019-08-05T01:25Z 60.9K followers, [---] engagements

"Rakesh Ranjan & Meenakshi Kumar on Scaling Enterprise AI India AI Impact Summit At the India AI Impact Summit the India AI Dialogues in partnership with Kyndryl brought the focus to real-world AI deployment. Rakesh Ranjan CDO Digital Financial Services & Innovation Kyndryl India and Meenakshi Kumar Customer Partner Kyndryl India shared perspectives on how enterprises are moving beyond experimentation to industrial-scale AI adoption. From strengthening data foundations to embedding AI into core manufacturing workflows the emphasis was clear: positioning in the AI industry today depends on"
YouTube Link 2026-02-17T10:55Z 61K followers, [--] engagements

"Vikram Verma & Geetanjali Gaur on AI for Sustainability India AI Impact Summit At the India AI Impact Summit the India AI Dialogues in partnership with Kyndryl turned the spotlight on AI beyond efficiency toward impact. Vikram Verma Associate Director Environmental Management and Geetanjali Gaur Social Impact (CSR) Leader Kyndryl India explored what AI for Sustainability and Social Impact truly means in practice. From environmental intelligence and resource optimisation to community-focused innovation the conversation underscored how AI can drive measurable ESG outcomes when aligned with"
YouTube Link 2026-02-17T11:59Z 61K followers, [--] engagements

"Behind the lgo: Going into the Amazon Logo Going into the Amazon Logo: From a river to the smile. Discover the evolution of the logo of the world's favourite shopping site. #AmazonLogoUnveiled #BehindtheLogo ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ #ETBrandEquity #Brandupdates #marketing"
YouTube Link 2023-09-09T10:26Z 60.1K followers, [---] engagements

"Phygital Banking: How Muthoot Microfin is Empowering Customers Thomas Muthoot John Bridging Digital & Physical Banking Thomas Muthoot John Executive Director Muthoot Microfin & Co-founder Muthoot FinCorp ONE shares how their tech-first approach empowers customers with seamless Phygital options. Know More: https://bit.ly/4a9QJxW #ETCXAnnual #CustomerExperience #CXLeadership #BusinessInnovation #DigitalTransformation#BrandStrategy ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us"
YouTube Link 2025-03-01T15:42Z 59.7K followers, [--] engagements

"Sharvari Actress reveal the insights at ET Entrepreneur Summit Step into #ETEntrepreneurSummit where industry leader Sharvari Actress reveal the insights inspirations and invaluable connections that are driving the future of entrepreneurship. Experience the power of perspective and the energy of change Know More - https://bit.ly/4gA6LTV #ETEntrepreneurSummit #StartupInnovation #Entrepreneurship #TechFocused #TechInnovation #Entrepreneur ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising."
YouTube Link 2025-03-11T13:48Z 59.7K followers, [--] engagements

"Masters of CX - Authenticity in Customer Experience: Siddharth Shah on PharmEasys CX Strategy In this premiere episode of #MastersOfCX ET Brandequity presents a strategic discourse on customer experience authenticity with PharmEasy's Co-Founder Siddharth Shah and our Editor Prasad Sangameshwaran. As India's digital healthcare landscape evolves PharmEasy's approach to customer experience offers valuable insights for businesses across sectors. The conversation delves into how authentic customer relationships drive sustainable growth particularly in high-trust sectors like healthcare. Siddharth"
YouTube Link 2025-01-23T05:32Z 59.5K followers, [--] engagements

"B&Q Sad Kama Chan Grey Thailand Bar-B-Q Plaza in Thailand was home to the beloved "Barbecue Gons" character. This cute smiling mascot was an icon for the popular barbecue restaurant chain. However as competition intensified and new eateries emerged the chain saw a downturn in sales. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook:"
YouTube Link 2025-06-19T16:56Z 60.4K followers, [----] engagements

"Inside Indias Rail Revolution with Subodh Jain ET Infra Rail Show [----] In this exclusive interview Subodh Jain Former Member of the Railway Board unveils the transformative changes shaping Indias rail sector. From cutting-edge freight corridors to sustainable electrification discover how Indian Railways is driving economic growth urbanization and green energy initiatives. 🚆🌱 🔹 Learn how the railways are evolving into Indias infrastructure powerhouse. 🔹 Hear about the future of freight movement station redevelopment and tech-driven innovation. 📅 Dont miss the ET Infra Rail Show [----] for"
YouTube Link 2025-05-15T06:58Z 59.8K followers, [--] engagements

"DeBeers' 'Ek Heera Aapke Heere Ke Liye' ad JWT India has development and conceptualised the campaign"
YouTube Link 2023-10-23T09:25Z 58.3K followers, 96.4K engagements

"From Personalization to Loyalty: AI Empathy & the Future of Customer Engagement ET Studio From Personalization to Loyalty: What Will Truly Matter in [----] In this insightful ET Studio session industry experts Anuj Malhotra (CleverTap) and Chirantan Sharma (Ferns N Petals) unpack the evolving strategies that brands must adopt to stay relevant in an increasingly dynamic digital environment. Key Takeaways: Hyper-personalized experiences powered by AI and machine learning are reshaping how brands connect with users. Real-time frictionless experiences are emerging as the new standard supported by"
YouTube Link 2025-05-01T10:28Z 59.8K followers, [--] engagements

"COCA COLA: Behind the Logo From Victorian Elegance to Modern Classic: The Journey of the Coca-Cola Logo. 🥤✨ Sip into history and discover the iconic design that's been refreshing generations. #CocaColaLogoStory #TasteTheTradition #Reel ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ #ETBrandEquity"
YouTube Link 2023-09-22T10:51Z 58.3K followers, [--] engagements

"JioStar Brand Spotlight Inderpreet Singh Head of Marketing Birla Opus Birla Opus Paints is making a bold debut in IPL [----] with its innovative Indian Colours League campaign In this episode of JioStar Brand Spotlight Inderpreet Singh Head of Marketing at Birla Opus shares insights on the brands strategy creative approach and the power of IPL as a marketing platform. Watch now to see how this challenger brand is redefining the paints industry with bold storytelling and disruptive advertising. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of"
YouTube Link 2025-03-26T13:40Z 59.7K followers, [---] engagements

"Brewing brilliance into every brand story - Mitali Maheshwari Starbucks at #ETBWS2025 Brewing brilliance into every brand story Excited to have Mitali Maheshwari Head of Product & Marketing at Starbucks join us at #ETBWS2025 as we deep dive into the evolving landscape of modern marketing. Register Now - https://shorturl.at/xNppe #BrandWorldSummit #BrandEquity #MarketingForIndia #LeadershipInFocus #MarketingLeadership ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for"
YouTube Link 2025-06-27T10:43Z 60K followers, [---] engagements

"Conversion Conundrums S2E6 Feat. Praval Singh Zoho Here is the sixth episode of Economic Times Brand Equity's Conversion Conundrums Season [--]. In this episode Praval Singh VP - Marketing and CX Zoho Corporation speaks about the promises and perils of Gen AI Data Privacy and much more. "What people say about Zoho once we leave the room" is what he says matters a lot to the "Humans of Zoho". Listen in and stay tuned as next Tuesday we will drop the episode featuring Anjali Gupta CMO Sify Technologies. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source"
YouTube Link 2024-10-29T13:23Z 60.4K followers, [---] engagements

"Bold Ideas with the Consumer at the Core Siddharth Gupta on Britannias Win at #ETSharkAwards Siddharth Gupta General Manager Marketing at Britannia shares his thoughts on the recognition received at the #ETSharkAwards highlighting the power of bold disruptive ideas grounded in deep consumer understanding. He emphasises how staying true to the brands core philosophyputting the consumer firstcontinues to drive meaningful impact and industry recognition. Ask ChatGPT ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on"
YouTube Link 2025-07-31T03:35Z 60.2K followers, [--] engagements

"Connecting Minds & Building Future Collaborations at #ETBWS Connecting minds and building future collaborations at #ETBWS. 🤝🌐 Know more: https://bit.ly/4aynuUL #ETBWS #BusinessWorldSummit #IndustryInsights #LeadershipForum #BusinessInnovation #GlobalNetworking ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook:"
YouTube Link 2024-07-05T06:17Z 59K followers, [--] engagements

"The Big Leap Roadshow [----] Mumbai Chapter Ishan Khare HDFC Securities (Add Description) ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbr. Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ #ETBrandEquity #Brandupdates #marketing"
YouTube Link 2023-09-12T13:36Z 58.3K followers, [--] engagements

"Panel Discussion on Acing the Data Game at #ETEntrepreneurSummit Acing the Data Game: Building the Ultimate Analytics Playbook at #ETEntrepreneurSummit This panel at #ETEntrepreneurSummit brought together industry leaders to explore data-driven decision-making AI-powered insights and real-time analytics that are transforming the way companies operate. Hari Krishnan Nair Co-founder Great Learning Baskar Subramanian Co-founder and CEO Amagi Imran Jafar Managing Partner Gaja Capital Sabina Chopra Co-Founder & COO Yatra Online Ltd Moderator: Amol Dethe Editor - News ETBFSI & ETCFO Know More -"
YouTube Link 2025-04-03T11:18Z 59.7K followers, [--] engagements

"Redefining Digital Excellence Get Recognised at the #ETDigiPlusAwards [----] 🏆 Are you redefining the digital experience with innovation impact and creativity 🏆 Whether you're mastering Martech transforming CX or crafting powerful content it's time your work gets the recognition it deserves. Nominate Now - https://brandequity.economictimes.indiatimes.com/digiplus-awards #ETDigiPlusAwards #DigitalExcellence #MarketingInnovation #CXLeadership #ContentThatConnects ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on"
YouTube Link 2025-06-10T07:44Z 59.9K followers, [---] engagements

"Pepsi PepsiCo India & mindshare on winning the Gold Metal #ETBrandBharat Awards shines the spotlight on wide scope of talent & entrepreneurship across #NorthIndia Many Congratulations pepsi PepsiCo India & mindshare on winning the Gold Metal under the Moment Marketing Campaign Category. #Brands #MadeInIndia #Awards"
YouTube Link 2022-09-29T20:40Z 59.9K followers, [--] engagements

"Ads or Poems: Prasoon Joshis Powerful Take ET Brand World Summit [----] Prasoon Joshi CEO of McCann Worldgroup India and Chairman APAC reflects on the creative crossroadswhats tougher to craft: an ad or a poem Catch his powerful perspective and more exclusively at #ETBWS2025 Know More: https://shorturl.at/xNppe #ETBWS2025 #BrandWorldSummit #MarketingInnovation #DigitalTransformation #ETBrandEquity ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-07-10T10:53Z 60K followers, [--] engagements

"ETBrand Equity: Weekly Recap In case you missed it here's what happened this week. #WeeklyRecap #ETBrandEquity #TopNews #Trending ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ #ETBrandEquity #Brandupdates #marketing"
YouTube Link 2023-10-14T06:07Z 58.5K followers, [--] engagements

"Inside Singhi Advisors: Deal-Making People-First Culture & Strategic Partnerships I come from an engineering background. At Singhi Advisors our philosophy has always been simple we are built with people because people are our greatest asset. In this powerful conversation the leaders at Singhi Advisors shares: The key elements behind successful deals How to overcome legal and diligence challenges Structuring the right partnerships acquisitions or exits The importance of ownership structure How to engage with clients to build long-term trust and value Discover how strategy culture and people"
YouTube Link 2025-10-09T10:23Z 60.4K followers, [---] engagements

"In conversation with Rohit Bhasin President and CMO Kotak Mahindra Bank at ET BWS [----] Rohit Bhasin President and CMO Kotak Mahindra Bank delves into how Kotak Mahindra Bank is redefining loyalty and customer experience through fresh strategies and meaningful engagement only at #ETBWS2025 Know More: https://shorturl.at/xNppe #ETBWS2025 #BrandWorldSummit #MarketingInnovation #DigitalTransformation #ETBrandEquity ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more"
YouTube Link 2025-07-04T11:13Z 60K followers, [--] engagements

"Conversion Conundrums S2E2 feat Rahul Singh Vice President and Head of Marketing SAP Here is the second episode of ETBrandEquity's Conversion Conundrums - B2B Marketing Unplugged' Season [--] featuring Rahul Singh Vice President and Head of Marketing SAP. In conversation with Anirban Roy Choudhury Senior Associate Editor and Lead - Product ETBrandEquity.Com. Live events remain the biggest source for demand generation in enterprise tech marketing. #ETBrandEquity #ConversionConundrums #Marketing #Demand"
YouTube Link 2024-10-09T11:12Z 59.3K followers, [--] engagements

"Evolving the Narrative: Apollo Hospitals Sushmita Bandopadhyay at #ICS2025 Unlock powerful perspectives from industry leader Sushmita Bandopadhyay Vice President - Corporate Communications Apollo Hospitals as she shares her views on the evolving landscape of communication in India. Know More: https://shorturl.at/Hhlty #ICS2025 #IndiaCommunicationSummit #BrandLeadership #PRStrategy #MarketingLeadership #CommsThatDriveImpact #StrategicCommunications #KeynoteLeadership #PR ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and"
YouTube Link 2025-05-15T12:38Z 59.8K followers, [---] engagements

"ET India Communication Summit In conversation with Mrunmay Mehta CEO of Wow Skin Science Dive into the world of beauty and innovation with Mrunmay Mehta CEO of Wow Skin Science as he shares her invaluable experience at ET ICS 🌟 Don't miss this exclusive video byte where she unveils the secrets to success in the beauty industry. Know more: https://bit.ly/49TV4EE #ETICS #CommunicationSummit #PR #ReputationManagement #ETICS2024 ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us"
YouTube Link 2024-05-09T06:01Z 58.9K followers, [--] engagements

"Digiplus Dialogues S1 Ep. [--] Feat. Jos AntonioCachaza In this episode of Digiplus Dialogues the India managing director of the Spanish top-division football tournament La Liga talks about the market dynamics how the Spanish brand is leveraging digital mediums for data engagement and the multilingual content strategy among many other things. Competing with Premier League for viewership and sponsorship revenue the La Liga boss also sheds light on the trends that excite as wellasworryhim"
YouTube Link 2022-11-17T19:16Z 60.2K followers, [---] engagements

"Rajesh Jain Founder & MD Netcore Cloud Shaping the Future of Marketing Technology at ET MarTech Catch Rajesh Jain Founder & MD Netcore Cloud as he shares his vision for the future of marketing technology at #ETMarTech. From unlocking the power of personalization to building smarter customer journeys his insights set the tone for where MarTech is headed in the coming years. #ETMarTech #MarTechSummit #MarketingInnovation #DigitalTransformation #BrandEquityEvent"
YouTube Link 2025-09-04T10:04Z 60.3K followers, [---] engagements

"Ravi Shankar on Startup Challenges & Innovation ET Entrepreneur Summit Exclusive Ravi Shankar Executive Vice-President Wadhwani Foundations shares his insights on the biggest challenges plaguing the ventures right now and more exclusively at #ETEntrepreneurSummit Know More - https://bit.ly/4gA6LTV #ETEntrepreneurSummit #StartupInnovation #Entrepreneurship #TechFocused #TechInnovation #Entrepreneur ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-04-01T11:35Z 59.7K followers, [--] engagements

"Pepsi PepsiCo India & Mindshare on winning the Gold Metal #ETBrandBharat Awards shines the spotlight on wide scope of talent & entrepreneurship across #NorthIndia Many Congratulations Pepsi PepsiCo India & Mindshare on winning the Gold Metal under the Best Use of Sponsorship and Partnership Category. #Brands #MadeInIndia #Awards"
YouTube Link 2023-10-24T13:14Z 58.3K followers, [--] engagements

"ET Entrepreneur Summit Piyush Shah Co-founder InMobi & President and COO Glance Unveiling the power of perspective 🎤 Dive into #ETEntrepreneurSummit where Piyush Shah Co-founder InMobi & President and COO Glance shares his transformative experiences and key insights from the event. Know More - https://bit.ly/4gA6LTV #ETEntrepreneurSummit #StartupInnovation #Entrepreneurship #TechFocused #TechInnovation #Entrepreneur ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for"
YouTube Link 2025-03-11T14:28Z 59.7K followers, [--] engagements

"Ravi Kapoor Outlines the Vision Behind PwCs Role at #ETSharkAwards Ravi Kapoor Partner and Leader - Retail & Consumer Sector PwC India outlines the vision behind PwCs role as Knowledge Partner at #ETSharkAwards. From insight to impact this platform is a celebration of bold ideas and brand brilliance. Know More - https://lnkd.in/d-suimuq #ETSharkAwards #MarketingExcellence #BrandEquity #LeadershipInFocus"
YouTube Link 2025-07-01T14:11Z 60.3K followers, [--] engagements

"The Big Leap Roadshow [----] Mumbai Chapter Swami Mehra Tata Play Fiber (Add Description) ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbr. Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ #ETBrandEquity #Brandupdates #marketing"
YouTube Link 2023-09-12T13:59Z 58.4K followers, [--] engagements

"Plastic Blood - OKA Biotech DM9 OKA Biotech a biotechnology startup focused on biodegradable packaging created a public display to highlight the presence of microplastics in the human body. The process involved extracting microplastics from human blood samples. These extracted materials were then used to recreate small objects such as plastic bottles or cups representing common sources of plastic ingestion. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates"
YouTube Link 2025-06-18T13:13Z 60.2K followers, [----] engagements

"Rana Daggubati Actor & Co-founder of Loca Loka at ET Entrepreneur Summit Rana Daggubati Actor & Co-founder of Loca Loka breaks down the power of storytelling in shaping ideas emotions and cultures. From cinema to startups narratives drive impact 🚀 Watch this insightful clip from #ETEntrepreneurSummit Know More - https://bit.ly/4gA6LTV #ETEntrepreneurSummit #StartupInnovation #Entrepreneurship #TechFocused #TechInnovation #Entrepreneur ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising."
YouTube Link 2025-03-11T12:19Z 60.3K followers, [---] engagements

"Sabina Chopra Co-Founder & COO Yatra Online at #ETEntrepreneurSummit Sabina Chopra Co-Founder & COO Yatra Online shared her insights on what's driving the growth in the Indian travel industry today and more exclusively at #ETEntrepreneurSummit 🔗 Know More - https://bit.ly/4gA6LTV #ETEntrepreneurSummit #StartupInnovation #Entrepreneurship #TechFocused #TechInnovation #Entrepreneur ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-04-03T12:26Z 59.7K followers, [--] engagements

"On the Set with Amaze Hamesha #ReadyToPerform campaign ft. Virat Kohli Step onto the Set with Amaze Join us as Leaders from Luminous Power Technologies provide exclusive insights into the making of our electrifying #ReadyToPerform campaign featuring none other than cricket legend Virat Kohli. From the concept to execution discover the passion and power driving this collaboration towards excellence. Get ready to be inspired and energized by the behind-the-scenes magic" #etbrandequity #brandconnectinitiative ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier"
YouTube Link 2024-04-12T11:21Z 58.8K followers, [--] engagements

"One-on-one with Martin Eberhard co-founder Tesla In conversation with ETBrandequity.com Martin Eberhard co-founder Tesla talks about the growing presence and need for electric vehicles in the Indian market"
YouTube Link 2019-04-08T02:28Z 59.8K followers, [----] engagements

"#BELimitless with Saakshi Verma Menon Marketing Director Kimberly-Clark India #BELimitless: In today's episode catch Saakshi Verma Menon Marketing Director Kimberly-Clark India talking about different strategies experiments products and how the company has adopted a limitless approach in the business to grow"
YouTube Link 2022-04-27T19:07Z 60.4K followers, [---] engagements

"Virat Khullar on [--] years of Hyundai Creta ET Studio As Hyundai Creta completes a decade in India it emerged as the best-selling car across categories in June with [-----] units sold topping both overall car sales and the SUV segment. Virat Khullar AVP & Vertical Head Marketing Hyundai Motor India in an interview with ETBrandEquity shared the journey of the iconic vehicle and the marketing that changed its destiny. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more"
YouTube Link 2025-09-08T13:42Z 60.3K followers, [--] engagements

"JioStar Brand Spotlight Poulomi Roy Chief Marketing Officer RSH Global Breaking gender stereotypes and rewriting the marketing playbook for FMCG brands Joy Personal Care continues its longstanding association with the Indian Premier League to reach its mass audience. In an episode of Jiostar Brand Spotlight Poulomi Roy CMO RSH Global speaks about the brand's objective IPL [----] media strategy and results from its consistent association with the sporting event. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on"
YouTube Link 2025-03-28T12:08Z 59.7K followers, [---] engagements

"EP - [--] Crafting Experiences to Maximise Customer Lifetime Value. Episode [--] - Crafting Experiences to Maximise Customer Lifetime Value Speakers: Scott Brinker Global Martech Guru. Anand Jain Co-Founder and Chief Product Officer CleverTap"
YouTube Link 2023-08-24T09:52Z 60.1K followers, [---] engagements

"The Big Leap Mumbai Roadshow February Recap Relive the magic of our transformative event "Transforming Customer Journeys: Turning Users Into Super-Fans" Don't miss this chance to immerse yourself in the highlights of a memorable event that has reshaped the way we approach customer relationships. Get ready to embark on a journey of transformation and discover the keys to building an army of enthusiastic super-fans for your brand ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us"
YouTube Link 2023-08-08T06:30Z 59.3K followers, [----] engagements

"Vikrant Massey at #ETDigiPlus How Technology is Shaping Cinema 🎬 National Award-winning actor Vikrant Massey at #ETDigiPlus shares how cinema is more than just storytelling its deeply rooted in technology. From the way films are made to how audiences experience them tech plays a defining role in shaping the magic of cinema. #ETDigiPlus #VikrantMassey #DigitalMarketing #CinemaAndTech #Innovation #DigiPlusFest25 #Marketing"
YouTube Link 2025-09-05T08:14Z 60.3K followers, [---] engagements

"Digiplus Dialogues S1 EP6 Anil Viswanathan MD Vietnam SE Asia Mondelz International Marketers now are closer to conversation than they ever were. Tune in to this episode featuring Managing Director Vietnam South East Asia Mondelez International Anil Viswanathan as he decodes the new dynamics of marketing in the digital world. At the same time find it why Apple Spotify and PepsiCo inspired him with their marketing efforts"
YouTube Link 2023-01-05T07:18Z 60.2K followers, [---] engagements

"Where Does the CX Journey Begin Insights from Suparna Mitra CEO Watches & Wearables Titan Where does the customer experience journey truly begin Suparna Mitra CEO Watches & Wearables Division Titan Company shares her insights on crafting exceptional CX from the very first touchpoint Know More: https://bit.ly/4a9QJxW #ETCXAnnual #CustomerExperience #CXLeadership #BusinessInnovation #DigitalTransformation#BrandStrategy ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for"
YouTube Link 2025-03-01T11:09Z 59.7K followers, [--] engagements

"ET Entrepreneur Summit The Startup Cloud Innovate Iterate and Scale with Google Cloud Sandeep Cashyap Head - Emerging & Early Stage Startups Google Cloud India unpacked how startups can harness the cloud to build scale and disrupt industries faster than ever at #ETEntrepreneurSummit Get ready to explore the future of startup growth powered by Google Cloud Know More - https://bit.ly/4gA6LTV #ETEntrepreneurSummit #StartupInnovation #Entrepreneurship #TechFocused #TechInnovation #Entrepreneur ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of"
YouTube Link 2025-03-11T11:05Z 59.7K followers, [--] engagements

"JioStar Brand Spotlight Aniruddha Haldar TVS Motor Company TVS Motors long-term partnership with Star Sports for Tata IPL is more than just advertising it's about building iconic brands through consistent and strategic storytelling. In this episode of JioStar Brand Spotlight Aniruddha Haldar SVP Business Head Commuters EV & Corporate Brand TVS Motor Company dives into: How TVS crafts lasting impressions beyond viral ads and Leveraging IPLs mass appeal for strategic product positioning. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of"
YouTube Link 2025-04-02T11:25Z 59.7K followers, [----] engagements

"This festive season Finolex Pipes pays tribute to Goddess Lakshmi and the remarkable women This festive season Finolex Pipes pays tribute to Goddess Lakshmi and the remarkable women #ETBrandEquity #Brands #Diwali #FestiveCampaign #WhatsBuzzing ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ #ETBrandEquity"
YouTube Link 2024-10-30T08:03Z 60.4K followers, [---] engagements

"Deloitte RT:Digital Commerce: Designed for Personalization and Experience"
YouTube Link 2022-04-12T09:56Z 59.7K followers, [--] engagements

"Suresh Narayanan Unplugged: Nestl India's CMD Gets Candid No Briefs Attached This episode of No Briefs Attached features none other than Suresh Narayanan Chairman and Managing Director Nestl India. He absolutely slayed it and you'll see why when you watch Team ET Brand Equity: Priyanka Nair Ankita Rajput Jay K Vishwakarma Jiten Mane ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter:"
YouTube Link 2025-07-09T06:41Z 60K followers, [---] engagements

"JioHotStar Brand Spotlight Varun Ganjoo Co-founder & Marketing Director Baazi Games Baazi Games makes its IPL debut with a bold campaign linking poker cricket and life. In this JioStar Brand Spotlight episode Varun Ganjoo Co-founder & Marketing Director at Baazi Games shares how the brand is breaking category stereotypes and leveraging IPL [----] for massive reach and sharp targeting. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-04-07T09:10Z 59.8K followers, [--] engagements

"Bhuvan Bam Dons His OG avatar Angry Masterji for Uber India's Latest Ad Campaign Bhuvan Bam dons his OG avatar Angry Masterji for Uber India's latest ad campaign #ETBrandEquity #Uber #BhuvanBam #AdCampaign #Brand #WhatsBuzzing #Ad #AdSpot ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ #ETBrandEquity"
YouTube Link 2025-01-25T08:38Z 59.7K followers, 170.5K engagements

"BE CXO Lounge with Emily Ketchen: Insights from Lenovo's CMO on Marketing & Innovation In an engaging conversation with ETBrandEquity the marketing veteran Emily Ketchen Chief Marketing Officer and VP Intelligent Devices Group and International Markets Lenovo speaks about the fusion of marketing and technology elaborates on how marketing as a discipline is in the service of sales and the magic formula of blending creativity and data #etbrandequity #marketing #CXOLounge #Lenovo ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news"
YouTube Link 2024-11-15T10:27Z 59.8K followers, [---] engagements

"Conversion Conundrums S2E4 feat. Arjun Laxminarasu Service Now 🎥 Episode [--] of Conversion Conundrums is here Join Arjun Laxminarasu Marketing Head at ServiceNow as he dives into the evolving landscape of B2B and enterprise tech marketing in India. With buying centers expanding and solutions becoming more diverse marketing is now more crucial than ever in driving business growth. From lead generation to nurturing and conversion Arjun unpacks the challenges and opportunities shaping the future of enterprise marketing. Tune in now for valuable insights and dont miss the next episode featuring"
YouTube Link 2024-10-15T12:02Z 59.3K followers, [--] engagements

"Enabling Phygital Experiences: Empowering last mile with AI-generated insights Today 80% of purchase decisions are influenced by information online. The consumer journey in a phygital world is non-linear and brands need to contextualise their interactions based on their journey across online and offline channels. By the time the marketing team passes on its insights to sales teams it might be too late and consumers may have already walked away from the table. Studies show that once consumers lose interest in a brand it is very hard to bring them back. In this dynamic environment marketing and"
YouTube Link 2025-06-05T07:18Z 60.4K followers, [--] engagements

"Somick Goswami Leader Business Transformation PwC India shares his insights on the future of CX Customer experience takes center stage at #ETCXAnnual as Somick Goswami Leader Business Transformation PwC India shares his insights on the future of CX and more at ETCX Annual Symposium [----] Know More: https://bit.ly/4a9QJxW #ETCXAnnual #CustomerExperience #CXLeadership #BusinessInnovation #DigitalTransformation#BrandStrategy ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here"
YouTube Link 2025-03-01T05:14Z 59.7K followers, [--] engagements

"Ashish Guttedar at #ETMarTech HCL Software Insights on Customer Journeys & Growth Ashish Guttedar Head of Marketing India & MEA Regions HCL Software shares powerful ideas and strategies driving transformation at #ETMarTech. His insider perspective highlights how customer journeys are being reshaped while unlocking new opportunities for sustainable growth in the digital age. #ETMarTech #MarTechSummit #MarketingInnovation #DigitalTransformation #BrandEquityEvent"
YouTube Link 2025-09-04T13:11Z 60.3K followers, [--] engagements

"How UPI AI and Cloud Are Powering Bharats Growth ET Entrepreneur Summit [----] This powerhouse panel at #ETEntrepreneurSummit dived into the impact of UPI AI cloud and connectivity in shaping Bharats digital future Ankur Mittal Co-founder Inflection Point Ventures Ashish Singhal Co-founder and Group CEO PeepalCo Nikhil Behl Co-founder & CEO-Stocks INDmoney Paroma Chatterjee CEO Revolut Moderator: Amol Dethe Editor - News ETBFSI & ETCFO Know More - https://bit.ly/4gA6LTV #ETEntrepreneurSummit #StartupInnovation #Entrepreneurship #TechFocused #TechInnovation #Entrepreneur -----------"
YouTube Link 2025-04-07T10:50Z 59.8K followers, [--] engagements

"Building a Digital Banking Brand - Anjani Rathor Group Head Digital Banking & CX HDFC Bank Anjani Rathor Group Head Digital Banking & Customer Experience HDFC Bank shares on what helps them build a digital banking brand Know More: https://bit.ly/4a9QJxW #ETCXAnnual #CustomerExperience #CXLeadership #BusinessInnovation #DigitalTransformation#BrandStrategy ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-03-01T15:28Z 60K followers, [--] engagements

"Next Big Bets in MarTech Ayushi Yadav & Gaurav Kaushik #ETMarTechAwards As brands progress in their MarTech journey where should the next big bets be placed 🤔 In this candid Brief Encounters at #ETMarTechAwards Ayushi Yadav (AVP - Operations Teachnians) and Gaurav Kaushik (Founder & CEO Teachnians) share expert insights on: 🔹 The next wave of MarTech innovation 🔹 Lessons from working with both new-age disruptors & legacy brands 🔹 Strategies that shape the future of marketing + technology 🚀 Stay ahead in the evolving world of marketing innovation and digital excellence. 👉 Know More:"
YouTube Link 2025-09-29T12:43Z 60.4K followers, [---] engagements

"Rajesh Jain on Multi-Agent Systems: The Future of MarTech Innovation #ETMarTech Rajesh Jain Founder & MD Netcore Cloud shares how multi-agent systems are unlocking tomorrows potential and reshaping the MarTech landscape. From smarter decision-making to scalable innovation his vision highlights the next leap in customer engagement. #ETMarTech #MarTechSummit #MarketingInnovation #DigitalTransformation #BrandEquityEvent"
YouTube Link 2025-09-04T10:24Z 60.3K followers, [---] engagements

"Zomato brings together Shah Rukh Khan Jasprit Bumrah A.R. Rahman & Mary Kom in a new campaign Zomato brings together Shah Rukh Khan Jasprit Bumrah A.R. Rahman & Mary Kom in a new campaign #ETBrandEquity #Zomato #SRK #FuelYourHustle #JaspritBumrah #ARRahman #MaryKom #WhatsBuzzing ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook:"
YouTube Link 2025-07-16T09:46Z 60.1K followers, [---] engagements

"Ads Cover Rent - Brahma Beer Africa Creative DDB/So Paulo Brahma a prominent Brazilian beer brand with strong historical ties to the country's Carnival celebrations launched the "Ads Cover Rent" initiative in collaboration with Africa Creative DDB So Paulo. This campaign addressed the challenge of escalating accommodation costs in Brazil during the Carnival period which often deters tourists. ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn:"
YouTube Link 2025-06-23T09:59Z 60.4K followers, [----] engagements

"Star Sports Anis Sajan Vice Chairman Danube Group Danube Properties makes a high-impact IPL debut with its Danube Hai Na campaign In this episode of Star Sports Anis Sajan Vice Chairman of Danube Group reveals how the brand is leveraging IPL [----] to connect with Indian audiences and drive interest in Dubai real estate. From emotional storytelling to tapping into Indias cricket craze discover the creative thinking behind this strategic campaign. Catch this exclusive conversation from Star Sports in partnership with ETBrandEquity"
YouTube Link 2025-05-21T13:43Z 59.9K followers, 49.7K engagements

"DigiPlus : Gopa Menon Head of Digital - South Asia Mindshare #WednesdayWisdom You can dream about it or you can work to make it happen. Gopa Menon Head of Digital - South Asia Mindshare #DigitalDose"
YouTube Link 2022-11-16T15:12Z 59.9K followers, [---] engagements

"The Great Startup Reset Of 2022: Outlook Opportunities Outcomes MAMA India: The Digital Bharat"
YouTube Link 2023-10-12T05:53Z 58.5K followers, [---] engagements

"Sanjay Dawar Partner and Leader One Consulting PwC India shares strategies to transform CX The future of customer experience is being redefined at #ETCXAnnual Gain firsthand insights from Sanjay Dawar Partner and Leader One Consulting PwC India as they break down key trends the impact of AI and strategies that are transforming the way brands connect with customers. Know More: https://bit.ly/4a9QJxW #ETCXAnnual #CustomerExperience #CXLeadership #BusinessInnovation #DigitalTransformation#BrandStrategy ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source"
YouTube Link 2025-03-01T08:25Z 60K followers, [--] engagements

"How CRED & Rahul Dravid Created an Iconic Marketing Moment #MarketingPowerPlay #MarketingPowerPlay When calm met chaos and the internet couldnt stop watching. One ad. One line. And Rahul Dravid crickets Mr. Dependable was suddenly Indiranagar ka gunda. This unexpected twist crafted by CRED became one of the most iconic brand moments in recent memory setting new standards in storytelling influencer marketing and virality. As we build up to the #ETBWS2025 were looking back at campaigns that didnt just sell but shaped conversations. Book Your Seat - https://shorturl.at/xNppe #BrandWorldSummit"
YouTube Link 2025-04-24T09:06Z 59.8K followers, [--] engagements

"#ThrowbackAds What REALLY Happens When Fast Food Giants USE WIT to SELL #Throwback When the grill got hot so did the ads 🍟🔥🍔 McDonalds and Burger King turned fast food into fast witserving up iconic campaigns cheeky comebacks and marketing gold #BrandEquity #Adsfromarchieves #BurgerWars #McDonaldsVsBurgerKing #IconicAds #MarketingMasterclass #adlegends #ClassicCampaigns #youtubeshorts #shorts #shortvideo #shortsfeed ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for"
YouTube Link 2025-08-01T06:27Z 60.1K followers, [---] engagements

"Narayan Murthy on AI Making AI Work - Best AI Conferences & Awards India AI will only transform our world when guided by human responsibility ethics and wisdom. Narayan Murthy 🌟 In this exclusive feature from The Economic Times Making AI Work Summit & Awards Narayan Murthy shares his profound insights on how Artificial Intelligence can truly serve humanity when combined with ethical intent and human oversight. The Making AI Work Summit & Awards is one of the best AI Conferences & Awards in India bringing together visionary leaders policymakers startups and innovators who are shaping the"
YouTube Link 2025-10-09T10:30Z 60.4K followers, [---] engagements

"Driving Growth in a Privacy First World How to drive growth in a Privacy-First World Let's take in the nuggets of wisdom from Roma Datta Chobey Managing Director Sales googleindia exclusively at the #ETMarTechAsia Summit. Here are the key highlights :- [--]. We are witnessing a range of changes in the privacy ecosystem. [--]. Relationship between marketers and users is built on trust. [--]. Consumers want to have a control over their data and want to be assured that this data won't be misused. [--]. Performance and privacy need to co-exist Full video over here. #martech #marketing #technology"
YouTube Link 2022-11-01T10:19Z 59.7K followers, [---] engagements

"Customer Speaks Anish Shah Jio Platforms The Big Leap Growth Stories Listen to Anish Shah President - Chief Operating Officer Jio Platforms"
YouTube Link 2022-11-17T05:15Z 59.7K followers, [---] engagements

"MarTech for [----] & Beyond: The Next Frontier of Digital Transformation At MarTech Day [----] top minds from India's leading brands share how cutting-edge MarTech AI and data-driven strategies are transforming customer engagement loyalty and innovation. Featuring Chirantan Sharma (Product Head FNP) Dilpreet Singh (Head Loyalty CRM & Partnerships ITC Hotels) and Antriksh Johari (MarTech Lead Tata Digital) this power-packed session explores the future of personalization automation and tech-enabled marketing. Chaired by Varun Markande ET BrandEquity. #MarTech2025 #CustomerExperience #LoyaltyTech"
YouTube Link 2025-05-05T15:26Z 59.8K followers, [--] engagements

"Bhawna Sikka and Saumya Rathor at #ETBWS2025 Two powerhouses. One stage. Endless brand brilliance. Bhawna Sikka CMO adidas India and Saumya Rathor Marketing Director Lays India are all set to bring their bold ideas and marketing magic to #ETBWS2025 🗓 July [--] [----] Grand Hyatt BKC Mumbai 👉 Register now: https://shorturl.at/xNppe #ETBrandWorldSummit #ETBWS2025 #Adidas #Lays #MarketingLeadership #BrandBuilders #ETBrandEquity ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here"
YouTube Link 2025-06-26T12:33Z 60K followers, [---] engagements

"Only the Boldest Make the Cut 🦈 ETBrandEquity Shark Awards [----] Only the Boldest Make the Cut 🏆 The ETBrandEquity Shark Awards [----] is hunting for marketings fiercest innovatorsthose who redefine the game break the mold and set new industry benchmarks. 🚀 Early Bird Deadline: March [--] [----] Nominate the campaigns that made the biggest splash Nominate Now - https://brandequity.economictimes.indiatimes.com/shark-awards #ETSharkAwards ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising."
YouTube Link 2025-03-21T10:05Z 59.7K followers, [--] engagements

"In a Scroll-First World Language Builds Relevance Short Form Big Impact Summit by ShareChat & Moj When culture meets marketing brands do more than connect they resonate. ShareChat & Moj for business returns with the second edition of the Short Form Big Impact Leadership Summit powered by ETBrandEquity where short-form content meets cultural fluency to rewrite the marketing playbook one scroll at a time ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates"
YouTube Link 2025-08-07T08:20Z 60.2K followers, [--] engagements

"Exclusive Interview with Richard Edelman President and CEO Edelman Richard Edelman talks to ET BrandEquity about how communication is no longer being a PRO rather it involves marketing content among others"
YouTube Link 2018-11-22T01:59Z 60K followers, [---] engagements

"From Legacy to Leadership: Haier Indias Purpose-Driven Growth From Legacy to Leadership: Haier Indias Purpose-Driven Growth ----------- ETBrandEquity.com is the online destination of Brand Equity India's premier source of information news and opinion on marketing and advertising. Follow us here for more updates LinkedIn: https://www.linkedin.com/company/etbrandequity/ Twitter: https://twitter.com/ETBrandEquity Facebook: https://www.facebook.com/ETBrandEquity/ #ETBrandEquity #Brandupdates #marketing"
YouTube Link 2025-04-03T08:10Z 59.7K followers, [--] engagements

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