@chittco Jack Chitty (Chittco)Jack Chitty (Chittco) posts on YouTube about brand, clean, how to, colour the most. They currently have [------] followers and [--] posts still getting attention that total [-------] engagements in the last [--] hours.
Social category influence finance 1.92%
Social topic influence brand 55.77%, clean 15.38%, how to 7.69%, colour 7.69%, branding 5.77%, can you 5.77%, jack 5.77%, chat 5.77%, education 3.85%, if you 3.85%
Top accounts mentioned or mentioned by @cjcawleydesign
Top posts by engagements in the last [--] hours
"The BIGGEST Mistake in Logo Design Most people think a logo design should explain what the business does. But this is one of the most common misconceptions in branding and it can cost a business dearly. In this video I go through: Why people believe logos should explain Why obvious or clich logos hold brands back How the best logos actually work Real examples from iconic brands The rare occasion when literal logos can make sense A framework you can use to judge whether a logo truly works Whether youre a designer trying to improve your craft or a business owner trying to build a brand with"
YouTube Link 2025-12-05T15:11Z 92.1K followers, 16.8K engagements
"Insecure inspiration Can work be so good it makes you feel awful AND awesome at the same time ๐ค Using the same sources to find inspiration over and over again is doing you no favours. You should be going above and beyond to find the work that makes you feel: ๐ก Angry that you didnt come up with it ๐ฆธ๐ปโ Like an imposter in your industry ๐ Insecure in your skillset I used to run a mile when I saw work that made me feel this way because it made me feel disheartened and insecure about my own abilities. But Ive now realised that seeking out work that makes me feel like this has the power to: ๐จ"
YouTube Link 2025-04-28T07:27Z 92.1K followers, 61.1K engagements
""Your logo designs are too simple" A logo doesnt need to be detailed to contain detail ๐ค For me generally speaking a logo design should be simplified as much as possible without losing any of its story. Heres why: ๐ Waaaaay more legible at any scale ๐ชฆ More likely to stand the test of time ๐ง Easier to recall the logo after repeated exposure HOWEVER Simplifying a design too much can lead to generic and predictable outcomes ๐ซ Its a tricky challenge to find that sweet spot between simplicity and telling a story but its one well worth pursuing ๐ช๐ผ Have a killer end to your week ya lovely"
YouTube Link 2025-04-27T07:58Z 92.1K followers, 479.2K engagements
"Stop sending logos like this Always under-promise and overdeliver ๐ค Regardless of the specific deliverables you and your clients agree upon always try to surprise and delight them with some additional assets ๐ Thats why in almost all of my logo-only projects I also send them stuff like: ๐ฆ A pattern or two ๐ Social media DP ๐ Links to typeface recommendations ๐ A condensed brand guidelines one-pager ๐ A file types guide This way they not only leave with what they asked for but also a strong foundation to build a full brand identity from ๐คฉ Happy clients = happy Chittco โ
P.s. You can"
YouTube Link 2025-04-30T06:17Z 92.1K followers, 536.3K engagements
"Client: "We can't sign this off." If youre skipping this step youre not saving time Youre setting yourself up to do the work later ๐
๐ปโ When you jump straight into design without first agreeing on a strategic design direction youre basically guessing. And when clients see design work without solid rationale behind it thats when you hear: We like it but This is why alignment has to come before action. Before I even touch a pencil I run a deep analysis of my clients audience market positioning challenges etc. Then using this information I build [--] strategic directions for the client to choose"
YouTube Link 2025-10-31T14:35Z 92.1K followers, 100.8K engagements
""A.I. will replace logo designers" One of the top comments I get across social media is A.I. will replace you Ive not been super vocal about my opinions on AI because I wanted to see how the dust would settle. How capable is it How ethical is it Is my job in danger But as of writing this I feel pretty confident saying that designers arent going anywhere. AI can generate remix and imitate. But it has no taste soul or experience. Of course AI will be continue to be massively useful but as that now famous quote goes I want AI to do my dishes and laundry so I can do my writing and art not for AI"
YouTube Link 2026-02-11T15:05Z 92.1K followers, 818.4K engagements
""Logo designs should be obvious" Think outside the box but inside the brief ๐ฆ More often than not the first logo ideas we come up with are generic clich and have been done before ๐ But thats a good thing ๐ We want to get these ideas out and on to paper so we can start thinking more creatively. Having said that were not necessarily trying to come up with the most unique ideas possible; rather were trying to think outside the box of predictability but inside the box of the brief. In this example I couldve spent hours trying to make a medical cross work linking to the health tech industry but"
YouTube Link 2025-04-22T06:52Z 92.1K followers, 3.9M engagements
"Stop making your logo clients guess If your clients guessing theyre not approving ๐ Even if theyve got great imaginations most clients cant picture how a brand will actually live in the real world. So if you just throw them a logo some colours and a a couple typefaces expect questions revisions delays or maybe even rejection โน The fix is easy Show dont tell. Present the brand in context so they can see it working. That could be as simple as dropping it into readymade mockups or if youre feeling fancy creating your own ๐
Not only does this make it easier for clients to say yes it also gives"
YouTube Link 2025-10-02T14:10Z 92.1K followers, 216.9K engagements
"Did I make this logo better or worse Did I make this logo better or worse ๐ค Some brands have built solid equity with their target audience using their existing brand so scrapping it completely to start a fresh may not be the best idea. Sometimes a few key improvements can be made to bring more life to the brand without jeopardising what theyve worked so hard to build ๐ค In this case for Ballers Sports Club I made a few impactful changes: ๐ฆ
Redesgined the heron to better fill the badge shape and bring more energy ๐จ Updated the colour palette to ensure easy production across physical mediums"
YouTube Link 2025-06-09T06:55Z 92.1K followers, 283.5K engagements
"Don't design logos in colour Design first colour second ๐ค A successful logo design should be functional with and without colour. Heres why: ๐ฒ Versaility across mediums ๐ Scalability ๐ซ Seamless co-branding ๐จ Cost efficient printing Timelessness So please my friends design your logo in black or white first and once youre happy with the form go nuts with colour. P.s. this was a little throwaway design used to illustrate this idea not a real project ๐ Hope you have a fab end to your week ๐ #logo #logos #logotype #branding #logodesigner #graphicdesign #graphicdesigner #logodesigns #logomark"
YouTube Link 2025-05-07T06:46Z 92.1K followers, 1.2M engagements
"Wanna get your logo design signed off Wanna get your logo design signed off EXPLAIN YOUR DECISIONS ๐ค In your logo presentations you should be walking your client through every key decision youve made throughout the process ๐ This is helpful for a couple of reasons: โ
Its easier to sell the concept in and achieve sign off when you appeal to rationality ๐ซ It builds trust in your expertise as your client knows theres no stone left unturned โ๐ผ It helps your client feel part of the process by understanding each of your decisions Bonus tip: Its also beneficial to show the design in mock ups"
YouTube Link 2025-05-23T07:13Z 92.1K followers, 221.2K engagements
""Can you make our logo better" Not every brand needs a new identity ๐ฃ Some brands have built solid equity with their target audience using their existing brand so scrapping it completely to start a fresh may not be the best idea. Sometimes subtle improvements can be made to bring more life to the brand without jeopardising what theyve worked so hard to build ๐ค In this case for specialist Amazon consultancy Consulterce I made a few subtle but very impactful changes: ๐ด Simplifed the logomark by focussing on the key visuals identifiers of the knight chess piece โก Reflected it to face the"
YouTube Link 2025-05-30T07:16Z 92.1K followers, 211.7K engagements
"I designed an INVISIBLE brand I just designed a brand thats basically invisible Which is exactly why it works ๐ค Perception Records didnt need to reinvent their brand they needed to evolve it. The goal was to build an identity that wouldnt clash with their artists releases while still communicating the PR brand. Easy peasy ๐ฅด We achieved this by using typography as the visual link between all branded assets which gave flexibility for the artists but rooted the assets in PR branding ๐ก Sometimes the strongest branding decision is knowing when to step back and in doing so we built a brand that"
YouTube Link 2026-01-15T16:24Z 92.1K followers, 62.9K engagements
"There's [--] issues with this logo. Did I make this logo better or worse ๐ฅด Incorporating meaning into a logo design can be hella tricky especially if a lot of the visual cues of the industry are clich and overused e.g. coffee beans for a cafe. So as designers we need to look a little deeper ๐ต๐ปโ For example with my project for Sylvarna Kitchen Designs back in [----] I dug further into the origins of their brand name. With it being a family run business the name started life as a build on the founders wifes name Sylvia. After a bit of research I found that the name Sylvia originates from Latin to"
YouTube Link 2025-09-12T11:41Z 92.1K followers, 126.7K engagements
""Just use helvetica" It can be really tempting to run with Helvetica and call it day And dont get me wrong its a BEAUTIFUL typeface but it isnt the right choice for a lot of projects ๐ค When selecting or creating a typeface for your project consider these things: ๐งฌ What DNA can you bring from the logomark to the typography It could be as simple as a corresponding angle similar weight or rounded corners. ๐คช Does it match the brands personality Ensure there is a direct relationship between the tone of the brand and the typeface you select. For this project I needed to create a sense of"
YouTube Link 2025-04-26T05:55Z 92.1K followers, 1.1M engagements
"STOP using default fonts It can be really tempting to call it a day once you find a yummy typeface for a wordmark But using a typeface as a logo straight out the box comes with a few challenges: ๐๐ปโ It makes it trickier to sell in to your client ๐ซ Its not unique to the brief or your clients needs ๐ It makes it harder to legally protect the design Not only this but youre giving up SO much opportunity to tell your clients story Next time youre working on a wordmark logo see what changes you can make to express more of the brands personality message story etc. Youll end up with a killer"
YouTube Link 2025-07-07T06:46Z 92.1K followers, 222.9K engagements
"Don't be lazy with typography It can be really tempting to think youre finished once you find a yummy typeface for a wordmark But using a typeface as a logo straight out the box comes with a few challenges: ๐๐ปโ It makes it trickier to sell in to your client ๐ซ Its not unique to the brief or your clients needs ๐ It makes it harder to legally protect the design Not only this but youre giving up SO much opportunity to tell your clients story Next time youre working on a wordmark logo see what changes you can make to express more of the brands personality message story etc. Youll end up with a"
YouTube Link 2025-05-01T07:10Z 92.1K followers, 531.8K engagements
""Simple logos are boring" Which is better a simple logo or a meaningful logo ๐ค Turns out theyre not mutually exclusive. You can do bothbut its pretty tricky ๐ซ I always strive to make each of my logo designs simple so theyre as scalable memorable and functional as possible. But I also want to communicate my clients message - their story values or personality ๐ Finding this middle ground can be tough. Its either really simple but generic or tells a great story through loads of detail ๐ฎ๐จ One way Ive found to get around this is to design the logo initially with all the bells and whistles on"
YouTube Link 2025-05-02T10:54Z 92.1K followers, 180.8K engagements
""Your logo should explain what you do" Your logo is not a pitch deck ๐ค A logo design exists is to identity - not explain. So stop tryna squeeze exactly what the brand does into the design. Youll likely end up with generic overused and predictable work that makes it virtually impossible for the brand to stand out and gain market share. To combat this try to think outside the box but inside the brief ๐ฆ For example for my project with Spanish rally team RAST UC3M I focussed on building a mark around a scorpion to communicate their resilience and durability rather than the tools they may use or"
YouTube Link 2025-08-04T08:45Z 92.1K followers, 14.6M engagements
"I drew this logo [--] times and it still got rejected. Dont freak out if you havent got the idea yet Your first [--] [--] [--] or even [--] ideas are likely to be generic predictable and clich ๐คท๐ปโ Its only once youve pushed past these early reps that you start to find the gold ๐คฉ You may think whats the point of the first stage Just skip to the good stuff Thats the trick - you cant ๐ You have to put skin in the game and pencil on paper to rid your brain of those pants ideas before knocking on the door of something good. So dont worry if you havent got the idea yet it might just be a few sketches"
YouTube Link 2025-07-21T07:21Z 92.1K followers, 124.4K engagements
"Did I make this logo better or worse Heres a full breakdown of some of the key design decisions I made during my logo redesign and brand refresh process for Sylvarna Kitchen Design ๐ณ A couple of high-return takeaways for you to implement in your next project: ๐ฉ Think outside the box but inside the brief when generating ideas ๐ Select typography that further communicates the brands message ๐จ Create a colour palette that unites the brand assets into a coherent system Let me know whether you think I made the right design decisions or not P.s. this video took literally days to make so lmk if"
YouTube Link 2025-05-14T12:56Z 92.1K followers, 216.6K engagements
"Logo designs SHOULD NOT explain anything LoGo DeSiGnS sHoUlD bE oBvIoUs This is a pretty common misconception with logo design ๐คจ A logo exists to identify - not explain. If we only designed logos that explain what the brand does - it would be impossible to distinguish them from one other ๐คท๐ปโ Apple doesnt sell apples. Nike doesnt sell swooshes. Starbucks doesnt sell mermaids. So when designing a brands mark we need to take in as much information as possible in order to create something unique enough to be recognisable whilst still connecting to the brand itself. In this project rather than"
YouTube Link 2025-06-02T07:48Z 92.1K followers, 282.8K engagements
"How to draw even if you can't draw You can still draw cool stuff even if you cant draw Ill be the first to admit it I suck at illustration ๐ฅด BUT through selecting the right reference imagery tracing some bits and redrawing others illustration is actually possible By virtue of being a designer we have an eye for things that look good So if youre willing to put in the hours tweaking fine tuning and denting your ego a fair bit youll be able to create something pretty sweet eventually ๐คฉ #logo #logos #logotype #branding #logodesigner #graphicdesign #graphicdesigner #logodesigns #logomark"
YouTube Link 2025-08-14T14:19Z 92.1K followers, 88K engagements
"This logo had a few issues. Calypso Gymnastics Club had a few issues with their existing logo: ๐ Legibility issues at smaller scales ๐ Unbalanced on the right hand side ๐ Too complex for more intricate production methods ๐ It felt less gymnastics and more resort โ Limited logo variations limited its functionality To mitigate these issues with their new logo design we outlined [--] key areas to explore: Brand mark to improve functionality and scalability ๐ด Hero the palm tree to retain brand equity ๐คธ๐ปโ Nod to gymnastics to root the brand in its industry Through some divine intervention from"
YouTube Link 2025-09-05T07:00Z 92.1K followers, 414.8K engagements
"Send your clients this or get rejected Without a brief youre just guessing ๐คจ Even with the best will in the world some clients will struggle to write a solid brief from scratch. And thats totally understandable Imagine how tricky it would be to distill your entire brand history challenges audience and goals down to a couple of pages without knowing whats relevant or useful for the designer ๐ But even though its a challenge doesnt mean we skip the briefing process altogether. To make this process more seamless and fruitful for both us and the client we should guide them through the briefing"
YouTube Link 2025-05-09T06:07Z 92.1K followers, 198K engagements
"Don't ignore your client's opinion Just because youre the designer doesnt mean you know it all ๐
๐ปโ Your client has lived with their current identity for a meaningful period of time and so they know what works what doesnt and what resonates with their audience. So dont go shooting down their ideas too quickly ๐ซ Maybe they need to keep a certain element or colour combination to retain some well-earned brand equity ๐คท๐ปโ Whatever your client says either in the brief or not should be given careful consideration and if youre planning on dismissing it to go in a different direction you better be"
YouTube Link 2025-04-23T06:14Z 92.1K followers, 813.4K engagements
""I only need one logo" You need more than one logo ๐ค With the ever growing number of places to slap your logo on you need a suite of logo variations to fit each space appropriately. Back hit on a tee A yummy badge design ๐คค Social media display pic Just the simple logomark ๐ค The primary reason for this is to be as efficient as possible with the space you have. Legibility is crucial. So when youre working with a client on a logo design consider every application they may use it on and supply an appropriate logo variation for each. Your client wont just be thankful for the design itself but"
YouTube Link 2025-04-24T08:34Z 92.1K followers, 524.5K engagements
""Can you fit [--] ideas in [--] logo" Can you squeeze THREE ideas into one logo ๐ฅด Short answer - YES but only if it doesnt unnecessarily complicate the design ๐
๐ปโ For all of my projects I try to find the balance between simplicity and story. Too much story means its probably too detailed ๐ง Too simple and its likely generic ๐ช For my project with Mountainborn I decided that combining an M with mountain peaks was too reductive. It didnt communicate the brands vibe enough. So through some divine intervention from the logo gods I managed to work a bird image into the design without overcomplicating"
YouTube Link 2025-12-18T15:17Z 92.1K followers, 339.1K engagements
"This t-shirt looks greatuntil you spot the issue ๐ Regardless of what colour our design is we need to ensure that the shadows remain the darkest part. Otherwise we break the illusion that the design is three dimensional as we can see with this t-shirt graphic โน A veeeeery easy workaround is to add a border and knock the shadows out using the pathfinder ๐ฅณ I still love this tee and wear it regularly but its a good example of how a seemingly insignificant oversight can massively affect the legibility of a design. Dont let this happen to you #logo #logos #logotype #branding #logodesigner"
YouTube Link 2025-09-01T07:03Z 92.1K followers, 90.6K engagements
""Can you make the logo bigger" Feedback so common its become a meme ๐ซ When our clients say can you make the logo bigger More often than not they dont really mean increasing the size of the design ๐ค Theyre most likely trying to say something closer to I dont think the brand/logo is being communicated strongly enough. So rather than just making the logo bigger consider other ways to communicate the brands identity in a deeper and more meaningful way. Theres a million ways to do this such as patterns brand grids overlays textures badges colours typography illustrations etc. the list goes on"
YouTube Link 2025-04-25T10:38Z 92.1K followers, 1.6M engagements
""You only design minimal logos" Occasionally Ill get this critique from someone But I dont design for my preferred style I design for whats best for my client ๐ Whilst a lot of my designs fall into a minimal style its important that I dont force it on a brief that requires something different. As a valued partner to our clients we need to be creating work that best serves them; not our ego our favourite style or our portfolio ๐
๐ปโ So occasionally when its right for the brief I may design something simple and minimal or in this case something a little more rough and ready for SiVo Wellness -"
YouTube Link 2025-05-12T06:49Z 92.1K followers, 304.5K engagements
"Stop presenting logo designs like this (real client) Download Stills [----] Trend Report report here https://stills.sjv.io/chittco-trendreport Most designers spend weeks perfecting a logo and then it gets rejected because of how its presented. In this video I break down how to present logo/identity work in a way that actually helps clients make confident decisions. Ill cover: Why presenting a logo on a single slide (or via email) rarely works What clients are really reacting to when they push back How to structure a design presentation as a story not a reveal The three key components every"
YouTube Link 2026-02-06T15:01Z 92.1K followers, 11.1K engagements
"How to design better logos Weve all been there Staring at a blank piece of paper praying were able to distill a brands essence into a brilliantly reductive mark aaaaaand nothing. Zero. Zilch. Nada. No ideas whatsoever ๐ฉ Regardless of what anyone tells you designing a logo is not easy. But it doesnt have to be as difficult as we make it sometimes ๐คจ I use a few reliable techniques to generate hundreds of on-brief concepts. Heres [--] of them โ๐ผ Take what works for you and get rid of what doesnt ๐ค What techniques do you lot use to generate ideas Would love to hear em. Have a beaut start to your"
YouTube Link 2025-05-26T06:53Z 92.1K followers, 162.5K engagements
"Why clients say "we like it but." That not quite right feedback isnt always about the design ๐ค Its usually an alignment issue. The best way Ive found to sync up with my clients on what were aiming to achieve is by presenting design directions โ๐ผ Theyve COMPLETELY changed my business for the better. Not only do they ensure Im on the same page as page client but once its signed off: ๐ฌ Feedback is more constructive ๐ง๐ป๐ป Revisions drop dramatically โ
Design work gets signed off quicker If youre looking to level up your process you can grab my Strategy & Design Direction framework on my site"
YouTube Link 2026-01-29T15:19Z 92.1K followers, 26.8K engagements
"Should you design logos using grids Should you use grids in your logo design process ๐ค Well theres a few benefits: ๐ฏ Improves accuracy โ Easier to find balance between shapes ๐จ Increases efficiency But theres also a couple of drawbacks: ๐ฆ May box you in and limit creativity ๐ Might trick you into thinking somethings balanced when it isnt optically so Grids are such a great tool not just for geometric logo designs but also for creating compositions of text images and other graphic elements. They shouldnt necessarily be used in every single project but they should always be considered imo"
YouTube Link 2025-04-21T06:51Z 92.1K followers, 226.2K engagements
""You can't land big clients using social media" You never know whos watching your silly little videos ๐คฏ I cant really believe Im writing a caption for a post about my work for [--] NATIONS RUGBY ๐ง Heres how it happened Right at the end of [----] (New Years Eve I think) I got a DM from someone claiming to be the lead creative of [--] Nations. But when you do content marketing like I do you get a lot of spam messages. Like a lot a lot. So when I first read it I thought lmao imagine theres no chance this is real but I fired over my Calendly link anyway because who knows ๐คท๐ปโ A few days later I was"
YouTube Link 2025-05-19T07:10Z 92.1K followers, 150.6K engagements
"Most people think colour theory is just matching emotions to colours. Most people think colour theory is just matching emotions to each colour but its not that simple ๐คฆ๐ปโ โ Red isnt always danger ๐ Blue isnt always sad ๐ฑ And green isnt always eco-friendly These meanings change depending on the context audience culture and how the colours interact with everything else in the brand. With my project for Webster Clinic the palette worked well because the colours supported the story of how varied mental health can be. And when seen in the context of other brands more reductive palettes it"
YouTube Link 2025-11-20T14:41Z 92.1K followers, 69K engagements
""As soon as they got what they wanted they." Mat Voyce ChittChat E2 On this episode of ChittChat I'm joined by Mat Voyce an insanely talented type designer and animator who's almost certainly worked with one of your favourite brands ๐ณ We chat about a bunch of stuff: ๐ How Mat got his start in design ๐ His overnight GIF success ๐ซฉ Juggling a 9-5 whilst pursuing his passion ๐จ๐ป๐ป His process for type & animation projects ๐ฅฉ The ongoing beef with a previous agency ๐ง His relationship with mental health The whole point of these interviews is learn about people's work yes but to also learn"
YouTube Link 2025-07-16T15:03Z 92.1K followers, [----] engagements
"Did I make this famous logo better or worse How would you redesign the worlds most famous rugby logo With lots of imposter syndrome is probably my answer lol but we persevered Before you watch this vid check out my last video to see the first concept I presented ๐ค Anyway heres the full breakdown of round [--] and [--] of my visual identity redesign for [--] Nations Rugby ๐ Key feelings during this project: ๐ฅธ Shit loads of imposter syndrome ๐ฌ A bunch of excitement ๐ฅด Soooo many nerves ๐ต๐ซ Quite a lot of creative fatigue ๐ค And good ol fashioned pride This project was full of challenges late nights"
YouTube Link 2025-04-18T07:06Z [---] followers, [----] engagements
"Don't design logos in colour Design first colour second ๐ค A successful logo design should be functional with and without colour. Heres why: ๐ฒ Versaility across mediums ๐ Scalability ๐ซ Seamless co-branding ๐จ Cost efficient printing Timelessness So please my friends design your logo in black or white first and once youre happy with the form go nuts with colour. P.s. this was a little throwaway design used to illustrate this idea not a real project ๐ Hope you have a fab start to your week ๐ #logo #logos #logotype #branding #logodesigner #graphicdesign #graphicdesigner #logodesigns"
YouTube Link 2025-02-04T09:41Z [---] followers, [--] engagements
""My clients keep ghosting me" Converting leads into clients isnt easy Without a proper process ๐ก Rather than replying to the lead with rough estimates organise a discovery call to truly get under the skin of the problem theyre trying to solve. Once you have this information use it to create a bespoke and precise project proposal tailor-made for your clients needs ๐ค This approach has been MASSIVE for my conversion rates as my client feels heard included and important. You can check out the proposal I use on my website: www.chitt.co/shop ๐ค๐ผ Have a beaut end to your week players #logo #logos"
YouTube Link 2025-04-19T12:54Z 92.1K followers, 256K engagements
""Design directions are pointless" Confession: I never used to share design directions with my logo design clients ๐คฆ๐ปโ It wasnt until I realised: [--] I would sometimes completely miss the mark on my first round of designs โ๐ผ I was spending hours on multiple revisions my projects were taking aaaaages that I knew something had to change ๐ค By introducing a stage in my process to meet with my clients to discuss research a breakdown of their brief & challenges and a couple of visual directions to take their brand I was able to: ๐ซ build better relationships with my clients ๐ make them feel"
YouTube Link 2025-05-06T07:36Z 92.1K followers, 432.8K engagements
"Not every brand needs a new identity Some brands have built solid equity with their target audience using their existing identity so scrapping it completely to start a fresh may not be the best idea. Sometimes subtle improvements can be made to bring more life to the brand without jeopardising what theyve worked so hard to build ๐ค In this case for specialist Amazon consultancy Consulterce I made a few subtle but very impactful changes: ๐ด Simplified the logomark by focussing on the key visuals identifiers of the knight chess piece โก Reflected it to face the right to infer forward thinking ๐"
YouTube Link 2025-04-29T06:51Z 92.1K followers, 293.4K engagements
"Designing timeless brand identities Scott Fuller from The Studio Temporary ChittChat E3 On this episode of ChittChat I'm joined by Scott Fuller of The Studio Temporary a freak talent identity designer who's worked with everyone from Coca-Cola and Chick-fil-A to your local mom & pop shop. We chat about loads of great stuff: ๐ Defining success in design โ๐ผ Scott's Three Tenets of Design ๐ When is following trends acceptable ๐ฃ The power of presenting your work ๐ค The importance of relationships & soft skills ๐จ๐ป๐ป Advice for emerging designers It's such an honour to be able to chat to some"
YouTube Link 2025-09-09T06:56Z 92.1K followers, [----] engagements
"Some ideas are just too good to ignore Dont ignore your clients ideas ๐ค Your client has lived with their brand for a meaningful period of time and so they will have developed a waaaaay deeper understanding of who they are what they do and who they serve than you ever could. So dont go shooting down their ideas too quickly ๐ซ Whatever your client says either in the brief or not should be given careful consideration and if youre planning on dismissing it to go in a different direction you better be able to explain why ๐ค For this project I took on board what Kohlben was looking for as his idea"
YouTube Link 2025-05-15T07:37Z 92.1K followers, 180.3K engagements
""You can't land big clients with social media" You never know whos watching your silly little videos ๐คฏ I cant really believe Im writing a caption for a post about my work for [--] NATIONS RUGBY ๐ง Heres how it happened Right at the end of [----] (New Years Eve I think) I got a DM from someone claiming to be the lead creative of [--] Nations. But when you do content marketing like I do you get a lot of spam messages. Like a lot a lot. So when I first read it I thought lmao imagine theres no chance this is real but I fired over my Calendly link anyway because who knows ๐คท๐ปโ A few days later I was"
YouTube Link 2025-04-17T08:31Z [---] followers, [--] engagements
"Squarespace flew me to NYC & I filmed everything I flew out to New York for my first international talk with Squarespace still not sure how this happened lol ๐คท๐ปโ Check out my full talk here: https://youtu.be/mRndwse0necsi=C2E6ir8mOZ_h1pvS Templates for designers (25% off sale live until 28th Sept) โ https://www.chitt.co/shop New & improved set of templates dropping in October If you'd like to work together: https://www.chitt.co Follow my journey here: Instagram: https://www.instagram.com/chittco/ TikTok: https://www.tiktok.com/@chittco LinkedIn:"
YouTube Link 2025-09-24T10:01Z 92.1K followers, [----] engagements
""Print is DEAD" Alan Smith from WithPrint ChittChat E1 On this episode of ChittChat I'm joined by Alan Smith founder of WithPrint - an innovative print studio based in Somerset UK We chat about a bunch of stuff: ๐ How Alan got into print & design with no qualification ๐จ The importance of creativity in a struggling medium ๐ฒ How powerful print can be in a digital world ๐ฎ The future of print & design ๐ฌ How to manage risk when running your own business ๐ฃ Communication in design Whether you think you know everything about print already or are struggling to make your files print-ready this"
YouTube Link 2025-06-25T09:30Z 92.1K followers, [----] engagements
""Simple logos can't tell a story" Which is better a simple logo or a meaningful logo ๐ค Turns out theyre not mutually exclusive. You can do bothbut its pretty tricky ๐ซ I always strive to make each of my logo designs simple so theyre as scalable memorable and functional as possible. But I also want to communicate my clients message - their story values or personality ๐ Finding this middle ground can be tough. Its either really simple but generic or tells a great story through loads of detail ๐ฎ๐จ One way Ive found to get around this is to design the logo initially with all the bells and"
YouTube Link 2025-01-27T07:54Z [---] followers, [--] engagements
"Stop sending logos like this Always under-promise and overdeliver ๐ค Regardless of the specific deliverables you and your clients agree upon always try to surprise and delight them with some additional assets ๐ Thats why in almost all of my logo-only projects I also send them stuff like: ๐ฆ A pattern or two ๐ Social media DP ๐ Links to typeface recommendations ๐ A condensed brand guidelines one-pager ๐ A file types guide This way they not only leave with what they asked for but also a strong foundation to build a full brand identity from ๐คฉ Happy clients = happy Chittco โ
P.p.s. the"
YouTube Link 2025-01-23T07:48Z [---] followers, [--] engagements
"Did I make this logo better or worse How would you redesign the worlds most famous rugby logo With lots of imposter syndrome is probably my answer lol but we persevered Before you watch this vid check out my last video to see the first concept I presented ๐ค Anyway heres the full breakdown of round [--] and [--] of my visual identity redesign for [--] Nations Rugby ๐ Key feelings during this project: ๐ฅธ Shit loads of imposter syndrome ๐ฌ A bunch of excitement ๐ฅด Soooo many nerves ๐ต๐ซ Quite a lot of creative fatigue ๐ค And good ol fashioned pride This project was full of challenges late nights and"
YouTube Link 2025-05-21T06:52Z 92.1K followers, 97.5K engagements
"Don't design before this Most of the work should be done before design ๐ง๐ป๐ป If you skip strategy and/or design directions youre not being efficient - youre gambling ๐
๐ปโ When youre not aligned with your client BEFORE you start designing every round of feedback becomes a guessing game. Think about it like this: Strategy sets the guardrails for design ๐ It makes sure your design work actually solves a problem and keeps you on track throughout the rest of the process. Design directions translate that thinking in to vibes and visuals ๐จ They give you a clear brand world for your creativity go"
YouTube Link 2025-11-06T15:04Z 92.1K followers, 54.9K engagements
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