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@TrungTPhan Avatar @TrungTPhan Trung Phan

Rishi, a former Stanford MBA student, is now in a senior role at Microsoft, which is notable because some big tech PMs had previously ignored him. This development may come as a surprise to those who underestimated him, as hinted in a tweet about a potential 2026 class reunion. Rishi's career progression has garnered attention on social media.

Engagements: XXXXXXX #

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Mentions: XX #

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Followers: XXXXXXX #

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Social Influence

Social category influence stocks XXXXX% finance #6364 technology brands XXXXX% celebrities #7080 countries XXX% fashion brands XXX% luxury brands XXXX% social networks XXXX% mls XXXX% travel destinations XXXX%

Social topic influence warner bros #247, ai #4606, $83b #1, hbo max #149, history #3319, acquisition #429, food 3.74%, $50m #47, the big #767, ipo #82

Top accounts mentioned or mentioned by @krishnanrohit @andybeard @charlesarthur @netflix @pitdesi @bearlyai @bigrackspart7 @8teapi @0xryze @almostfamous412 @petroweaver @ross_jace @elonmusk @biglez2025 @grok @david_m_giles @loganflagg @lauriepershall @k0dak22 @teslaownerssv

Top assets mentioned Microsoft Corp. (MSFT) Spotify Technology (SPOT) Astera Labs, Inc. Common Stock (ALAB)

Top Social Posts

Top posts by engagements in the last XX hours

"the dialogue in original Rush Hour was absolutely out of control even for a late 90s comedy"
X Link 2025-11-26T00:25Z 725.8K followers, 1.9M engagements

"Just finished simultaneously watching Margin Call The Big Short Wall Street and The Wolf of Wall Street. It was the single greatest (and most efficient) cinematic experience of my life. Highly recommend"
X Link 2025-11-28T23:44Z 725.8K followers, 1.9M engagements

"The new AI video generation models are insane. Check out this prompt for Gordon Ramsay makes a Beef Wellington for Christmas. Unbelievable"
X Link 2025-12-03T17:25Z 725.8K followers, 1M engagements

"Full Jensen story on Sega CEO saving Nvidia by turning a $5m contract for Dreamcast development into an equity stake in 1996: Segas CEO decided that Jensen was a young man he likedand if he would have kept that $5m investment I think itd be worth $1T today. (Sega sold the stake at the IPO when Nvidia was worth $300m)"
X Link 2025-12-04T02:00Z 725.8K followers, 880.1K engagements

"Full details of Netflix's acquisition of Warner Bros: enterprise value of $83B equity value is $72B (20% premium on stock) deal closes in Q3 2026 when WBD spins off cable assets (CNN Food Network) into separate public co Netflix will keep HBO Max around and theatre releases will also still happen Netflix will own the Warner TV/Film studios adding IP such as The Big Bang Theory The Wizard of Oz DC Universe Harry Potter and HBO (The Sopranos Game of Thrones Succession The Wire Silicon Valley) Netflix expects $2-3B cost savings per year. This will almost certainly receive anti-trust attention"
X Link 2025-12-05T15:20Z 725.8K followers, 515.4K engagements

"If Netflix actually keeps HBO Max around for the long-run it has the opportunity to do make the funniest addition ever to the most absurd corporate logo change history:"
X Link 2025-12-05T15:24Z 725.8K followers, 118.9K engagements

"James Cameron really did not want Netflix to acquire Warner Bros. Thinks itll be a disaster for the film business. Says Netflix promising to keep theatrical is sucker bait. Cameron believes theyll do short theatre runs just for Academy Awards consideration (which he thinks should be reserved only for legit large multi-thousand theatre film releases)"
X Link 2025-12-05T17:48Z 725.8K followers, 202K engagements

"many such cases"
X Link 2025-12-06T18:09Z 725.8K followers, 47.4K engagements

"The 2025 Microsoft Excel Championship just wrapped in Las Vegas. It was an epic battle: former Deutsche Bank I-banker Diarmuid The Lebron James of Excel Early (Ireland) edged 3x champion and actuary Andrew The Annihilator Ngai (Australia). Early beat XX opponents in various 30-minute Excel case study challenges over 5+ hours (including origami-folding in an Excel module). The champ also previously cut his teeth with spreadsheets while consulting at BCG and currently runs a data analysis consultancy. Best parts of the tournament for these spreadsheet athletes include: This clip below of"
X Link 2025-12-07T18:29Z 725.8K followers, 577.1K engagements

"Paramount launched a hostile bid to take over Warner Bros. Paramount values all of Warner Bros Discovery a $108.4B Enterprise Value Netflix deal was for HBO Max and Warner Bros studio at EV of $82.7B (shareholders also get stock in Discovery Global cable spin off) Netflix down (-3.9%) while Paramount (+3.3%) and Warner Bros (+6.4%) up on the news"
X Link 2025-12-08T15:21Z 725.8K followers, 163.9K engagements

"Elon crunching the cost to manufacture a rocket in a spreadsheet during a plane ride in 2002 and realizing SpaceX could do it at 1/50th the cost is the most productive use of a spreadsheet on a plane ride ever"
X Link 2025-12-09T23:41Z 725.8K followers, 180.4K engagements

"Herms has perfected the psychology of scarcity and demand. The CEO of the $250B French luxury giant says Herms creates desire by selling time. This concept of time means heritage craftsmanship and making customers wait. I wrote more"
X Link 2024-02-17T17:52Z 725.8K followers, 1.2M engagements

"Warner Bros. Discovery just re-branded its steaming service Max back to HBO Max. This caps off probably the funniest series of inexplicable logo changes in corporate history"
X Link 2025-05-14T15:04Z 725.8K followers, 3.5M engagements

"Quentin Tarantino is such a good storyteller that his own story of the day he decided to make film is gold. In his early-20s he worked at a video store. His dream was to be a director but this job was dream-adjacent which put his real ambition to sleep. It all changed when an older guy in his friend group about X years older turned XX and suddenly became quite bitter about how he hadnt achieved much in his 20s. Quentin and his friend would hang out and talk film but didnt actually make anything. When Quentn turned XX he realized he didnt want to be like his friend at XX. So he spent one night"
X Link 2025-09-07T16:19Z 725.8K followers, 267.7K engagements

""Tell your Lord that iPhone XX has a thermally-conductive aluminum unibody dual-side Ceramic Shield ProRes Raw A19 chip and 48MP fusion camera equal to X lenses. "The Anjin says iPhone XX is exactly like the iPhone XX with slightly better camera and comes in cosmic orange"
X Link 2025-09-09T23:13Z 725.8K followers, 663.4K engagements

"Credo Technology is an interesting AI winner: Stock is up 13x in the past X years to a market cap of $27B. Signatureproduct is the active electric cable (AEC) used in AI data centres. Costing $XXX each the cable is made of medium-thick copper with a distinctive purple cover and chip connectors at both ends. Credo has XX% share in the AEC market (Astera Labs Marvell also compete). AI boom has been huge for demand because: 1) CPU racks need 1-2 cables for server; while 2) GPUs require 9-10 cable per serverto efficiently shuttle data around (the chip in the end connectors use complicated algos"
X Link 2025-10-24T17:43Z 725.8K followers, 1M engagements

"OK Claude build me a $100B hedge fund to that will outperform Jane Street and Renaissance Technologies. Make no miskates"
X Link 2025-10-27T19:34Z 725.8K followers, 2.4M engagements

"simultaneously watching The Big Short and Margin Call tonight just in case"
X Link 2025-11-13T23:55Z 725.8K followers, 379.7K engagements

"Polish ski mountaineer Andrzej Bargiel climbed Mt.Everest and skid down. Might be the most dangerous Red Bull stunt ever because Bargiel spent XX hours in the Death Zone without supplemental oxygen (he was the worlds first to do so while climbing and skiing). The Death Zone is so named because above 8000 meters (26247 feet) of altitude the oxygen levels are XX% of normal and insufficient to sustain human life for more than 18-20 hours. Red Bulls full 30-min YouTube video of the climb is an unreal watch and has some of the most insane footage"
X Link 2025-11-17T17:14Z 725.8K followers, 325.9K engagements

"Satya Nadella on why Microsoft Excel has been so durable after XX years: the power of lists and tables the malleability of the software (a blinking canvas) spreadsheet software is Turing complete (I can make it do everything) its the worlds most approachable programming environment (you get into it without even thinking your programming)"
X Link 2025-11-19T17:00Z 725.8K followers, 2.2M engagements

"With Avatar X coming in a few weeks time to bring back Ryan Goslings original Papyrus skit for SNL on the Avatar logo. A true masterpiece"
X Link 2025-11-30T02:01Z 725.8K followers, 29.7K engagements

"The most prominent example of a film that was financially viable because of generative AI was Here by Robert Zemeckis. Starring Tom Hanks and Robin Wright it shows a couple living through multiple decades. The films budget was $50m and wouldnt be able to cover traditional process for de-aging: Make-up: Takes hour to put on and can make actors look XX years younger (but not XX as the film requires) CGI: Expensive and long (per NYT Persuading us that were watching Hanks and Wright in their 20s would have required hundreds of VFX artists tens of millions of dollars and months of postproduction"
X Link 2025-12-01T17:30Z 725.8K followers, 657.2K engagements

"The prisoner introduction scene in Con Air was peak 1990s action film. John Cusack reading off the names like Sportscenter. John Malkovich as Cyrus The Virus (this was the 2nd of three heater villain characters he played in X years including In The Line of Fire and Rounders) and Nic Cages hair as Cameron Poe (speaking of 90s action Cage made this film right after The Rock and before Face/Off). Jerry Bruckenheimer produced it and we got a Dave Chapelle cameo to boot (Danny Trejo and Steve Buscemi also pop up a prisoners)"
X Link 2025-12-01T22:19Z 725.8K followers, 710.7K engagements

"cant decide if this is bullish or bearish for GOOGL"
X Link 2025-12-02T02:57Z 725.8K followers, 326.1K engagements

"Don Drapers Heinz ketchup ad pitch from Mad Men was so good that the real-life Heinz took the campaign and ran it on New York billboards while crediting Sterling Cooper Draper Pryce as the agency"
X Link 2025-12-02T19:09Z 725.8K followers, 731.3K engagements

"reminder that Spotify Wrapped is sitting on an obvious multi-billion dollar dating app opportunity"
X Link 2025-12-03T18:33Z 725.8K followers, 100.4K engagements

"Pretty amazing that the three greatest films about escaping corproate America all came out in 1999: Office Space The Matrix and Fight Club"
X Link 2025-12-04T17:03Z 725.8K followers, 35.9K engagements

"the cone of uncertainty has nothing on the conjoined triangles of success"
X Link 2025-12-04T23:37Z 725.8K followers, 222.2K engagements

"@netflix Wild outcome especially after these three wild what-ifs before Netflix IPOd in 2002: Bezos offered $12m to buy it Bernard Arnault saved it with a $30m check Blockbuster laughed off a $50m chance to by the DVD deliver service"
X Link 2025-12-05T15:42Z 725.8K followers, 39.4K engagements

"With its $83B acquisition of Warner Bros Netflix will own Succession which happens to have the best scene ever of a streaming service buying a legacy media asset (Matsson just cooks the Roys): Lecture me Vaulter Guy" Waystar is a parts shop. Good parts. Bad brand." I don't care what you think. You're a tribute band." About Greg in Swedish Theres more of them69 of pure nepotism ATN is fine but the graph is horrible. It's not complicated. A lot of yelling. Long term I don't think news for angry old people works. I'd fold it in. Fat pipe that shit. Simple cheap huge. Ikea'dtofuck." I'm just"
X Link 2025-12-05T16:32Z 725.8K followers, 527.1K engagements

"Paramount to Netflix after getting outbid for Warner Bros:"
X Link 2025-12-05T18:14Z 725.8K followers, 286.4K engagements

"SCOOP: Netflix working on a new original series that will combine its IP (House of Cards Bridgerton Stranger Things) with newly acquired IP from HBO (Game of Thrones The Sopranos Succession) and Warner Bros (DC Harry Potter)"
X Link 2025-12-06T23:32Z 725.8K followers, 25.5K engagements

"Lucas Shaw on how Ted Sarandos positioned Netflix to win the $83B deal for Warner Bros: Sarandos met with President Trump mid-November made the case that Netflix acquiring HBO Max would not create a monopoly (said Netflix was only 5th or 6th largest TV distributor in the US and competes with non-streamers such as YouTube) President Trump said the highest bidder should win Sarandos had established relationship last December by having dinner with President Trump at Mar-a-Lago (theyd never met and Sarandos realized Netflix didnt know anyone in incoming admin) establishing the relationship was"
X Link 2025-12-07T19:26Z 725.8K followers, 67.3K engagements

"Hollywood M&A lawyers projecting their billable hours as Netflix and Paramount get into an all-out bidding war for Warner Bros"
X Link 2025-12-08T16:14Z 725.8K followers, 88K engagements

"the streaming wars explained"
X Link 2025-12-08T18:51Z 725.8K followers, 747.3K engagements

"POV: Ted Sarandos this AM getting the Netflix corp dev team to up the offer for Warner Bros after Paramount made a hostile bid for the asset"
X Link 2025-12-08T21:15Z 725.8K followers, 460.7K engagements

"If you had invested in Netflix at its IPO in 2002 (market cap of $300m) it would now be worth Me in 2002:"
X Link 2025-12-09T16:39Z 725.8K followers, 299K engagements

"anyway heres a write-up on three wild what-ifs before Netflix IPOd in 2002: Bezos offered $12m to buy it Bernard Arnault saved it with a $30m check Blockbuster laughed off a $50m chance to by the DVD deliver service"
X Link 2025-12-09T17:22Z 725.8K followers, 16K engagements

"when you watch the new HBO Film produced with Warner Bros a Paramount company which is a Skydance corporation in partnership with South Park Digital Studios (a Comedy Central subsidiary) financed by Oracle stock surging on OpenAI data centre orders with funding from Nvidia"
X Link 2025-12-09T21:01Z 725.8K followers, 90.8K engagements

"Three ways Las Vegas casinos have tilted floors games in their favour in the past decade: BLACKJACK: Payout for a Blackjack has gone from 3:2 to 6:5 (tripled the houses edge from XXXX% to 2%) ROULETTE: Many tables now have a triple zero (in addition to the single zero and double zero; each zero added to a table increases the houses edge by 2.7%) MINIMUMS: In the past X years the number of casinos that offered $X minimum Blackjack has decreased from XX to X (higher minimum bets in the $XX range means fewer betting units for the same size roll and that benefits the house) These moves are in"
X Link 2025-12-10T23:03Z 725.8K followers, 257.7K engagements

"And then slots These make $10B+ a year and account for XX% of casino gaming revenue in Las Vegas. I wrote on the history psychology and design of the devicewhich went from a throwaway game to the industrys cash cow and gamblings crack"
X Link 2025-12-10T23:26Z 725.8K followers, 27.6K engagements

"Times Person of the Year is The Architects of AI including Zuck Lisa Su Elon Jensen Sama Demis Dario and Fei-Fei Li. The official announcement is Thursday but cover leaked by a prediction market bettor who was snooping around Times site trying to find some alpha lol"
X Link 2025-12-10T23:43Z 725.8K followers, 38.4K engagements

"Cisco HODL-ers right now"
X Link 2025-12-11T00:20Z 725.8K followers, 146.7K engagements

"Time Magazines named a number of architects of AI as the Person of the Year. But it left out Boris Johnson who should have been included solely based on how he pronounces AI and ChatGPT"
X Link 2025-12-11T18:36Z 725.8K followers, 26.3K engagements

"Inter Miami asking Apple TV to chip in some streaming revenue share to help bring Messi to the MLS"
X Link 2023-06-07T21:07Z 726K followers, 150.2K engagements

"Messi was Nike athlete until 2006 when he signed with Adidas. The way Nike lost Messi is absurd: apparently Messi's dad wanted some a couple tracksuits but the Nike reps didn't respond and that burnt the bridge. Does Messi go to Inter Miami if still with Nike It's an interesting "what if" because of how instrumental Adidas is to the deal. Adidas has the relationship with MLS currently paying over $100m a year to make the kit for every team in the league. Also Messi's $50m+ Inter Miami salary is supplemented by revenue share deals with: X. Apple+ (% of new subscribers to MLS Season Pass) 2."
X Link 2023-08-02T23:46Z 726K followers, 1.8M engagements

"Aperol Spritz is the biggest scam drink ever. Imagine watered-down Fanta a wine cooler and some club sodafor $XX a glass. Go to any major European city (Prague Paris Barcelona Munich) and some tourist idiot is drinking Aperol Spritz believing its a local invention. Bro its Italian. Look I get: orange is an arresting color. Think Tang Sunny D or as mentioned Fanta. You get the drink in a wine glass with a slice of orange and a fancy draw. It looks like $XX but tastes $XXXX. Also the alcohol content is a joke. The Aperol liqueur is XX% and prosecco is XX% but it always gets way too watered"
X Link 2024-07-15T11:49Z 725.9K followers, 785.7K engagements

"Jony Ives design firm LoveFrom is charging up to $200m a year to design new products. Clients include Airbnb (new review system) Ferrari (touchscreen) Christies (auction stand) and OpenAI (AI hardware). The most visible product yet is a reinvented button for a Moncler jacket. According to Fast Company Ive set out to solve a tricky clothing design problem (How do you connect a hard object to a flexible one). The LoveFrom team created a coin size magnetic button that you press to connect different layers of the Moncler jacket with no threads required (the magnetic button acts similar to the"
X Link 2024-09-22T22:01Z 725.9K followers, 1.4M engagements

"In 2018 Nerds candy did $50m in sales. It will to do $900m in 2025 an increase of 1700x and has overtaken Skittles as the markets top sugar candy. The gains came after Italian confectionary giant Ferrera acquired Nestle USAs candy arm for $3B (it owned Nerd Butterfinger and Baby Ruth). Ferrara was home to real-life Willy Wonka who invented Ferrero Rocher Tic Tic and Kinder Surprise. They took that inventive DNA and made the first real change to Nerds in its 35-year history: crunchy candy outside gummy middle. Now these Clusters fly off the shelf at the theatre airport bookstores and"
X Link 2025-06-17T17:30Z 725.9K followers, 145.3K engagements

"The main investors in TikTok US are Oracle Silver Lake and Abu Dhabis MGX with a combined XX% stake. Bytedance gets XXXX% while its existing investors take a XX% position (Fox Corp may join too). This group will now own the funniest 67-second clip in short-form video history"
X Link 2025-09-25T18:47Z 725.9K followers, 37.2K engagements

"Culinary inventor Scott Heimendinger created the first ultrasonic chef knife for home kitchens. The pitch video is great: Problem: All knives (even cheap ones) start sharp but eventually dull. Solution: Activate tiny shockwaves from knife handle that oscillate 40000x per second which allows sharp blade cutting with less effort and damage to blade. Demo: Use a robotic arm called "J. Robot Choppenheimer" (incredible name) to show the exact force used to cut a tomato with and without the tiny shockwaves. Then top it all off by showing other cool visuals and clarify safety concerns. J. Robot"
X Link 2025-10-12T22:38Z 725.9K followers, 251.9K engagements

"Knife aint cheap though ($399). I may have to wait for SharkNinja to get into the game. Its already in XX categories and tries to enter X new ones a year. Wrote more on SharkNinjas $6B wild product launching machine here:"
X Link 2025-10-12T23:09Z 725.9K followers, 56.3K engagements

"Best part of Interstellar is still the fact that Christopher Nolan spent $100K to plant XXX acres of real corn in Alberta (instead of using CGI to recreate a field). Then sold the corn for a profit after filming. Remains most profitable commodities trade in Hollywood history"
X Link 2025-10-26T16:42Z 726K followers, 7.7M engagements

"Michael Burry in the past XX hours"
X Link 2025-11-20T17:37Z 725.9K followers, 1.8M engagements

"Google has now added $X trillion to its market cap over the past XX months since Boob Shirt Guy asked Sergey Brin about Woke Gemini images while having a foot long Subway Cold Cut Trio for lunch"
X Link 2025-11-24T15:32Z 725.9K followers, 2M engagements

"James Cameron talks about making "The Terminator" (1984) on a budget: approach the story as a low-budget horror slasher film find areas with brightest street lights to save money on lighting ("used car lots were great because they cast enough light from their floodlights onto the streets") the casting of Arnold (he hadn't really broken through yet and was only paid $75K which worked out to $1293 per word) The horror approach also worked becausethey could shoot a lot of the film guerilla style (no permits) in dark alleywaysand parking garages.Smartly Cameron layered on the sci-fi backstory to"
X Link 2025-11-24T20:48Z 726.1K followers, 266.4K engagements

"reminder that Costco sells over X million Pumpkin Pies a year in November and December with a 1/3rd of those sales happening in the three days prior to Thanksgiving"
X Link 2025-11-25T20:18Z 726.1K followers, 1.4M engagements

"Dyson has been able to adapt its vacuum motor tech and knowledge of airflow to become hugely successful in haircare. It launched the Supersonic Hair Dryer X years ago and haircare now accounts for 1/3rd of Dysons $9B in annual sales: 2016: Spent X years and $71m to design Supersonic and issued 100+ patents including intelligent heat control and magnetic add ons. The miniaturized (but very powerful) motor made it lighter than competing brands. Sold like hot cakes. 2018: Launches the Airwrap hair styler and patented a special power cord that rotates with the tool to prevent hair tangling. Hot"
X Link 2025-11-26T18:15Z 725.9K followers, 86.8K engagements

"My wife: Hows our portfolio doing Me:"
X Link 2025-11-27T23:28Z 726K followers, 31.7K engagements

"Read a great profile of Taco Bells Chief Food Innovation Officer Liz Matthews. Been at the chain for XX years and is considered the industrys GOAT food inventor after making classics such as Doritos Locos Tacos and Baba Blast. She manages 100+ product developers and they test 100s of new items a year. They mostly focus on limited time offers (LTOs) to get people in the door. Think McDonalds with McRib or Starbucks with Pumpkin Spice Latte (recent Taco Bell ones include Nacho Fries and Pepper Steak Quesadillas). Taco Bell does a lot of PepsiCo spin-off products (eg Baja Blast Doritos Locos)"
X Link 2025-11-29T21:35Z 726.1K followers, 80.3K engagements

"Montreal is the snowiest major city in North America getting 200cm (6ft) of snow every winter. And it has one of the worlds largest snow removal operations: $150m+ annual budget 2.2k vehicles and 3k workers Clears up 10000km of streets and sidewalks Where does the snow go Around 3/4 is deposited in quarries and dump facilities (it takes months for the mounds of snow to melt). The remainder goes into sewer chutes (that end up in water treatment plants). I lives in Montreal for a few years and this operation was always crucial to make sure the X blocks of sidewalk to my favourite smoked meat"
X Link 2025-11-30T16:48Z 725.9K followers, 502.6K engagements

"@bigrackspart7 teamwork make the dream work"
X Link 2025-12-02T16:49Z 726.1K followers, 40.9K engagements

"Leonardo Dicaprio has confirmed hes working with Michael Mann for Heat X. Still deciding if hell play the Al Pacino or Val Kilmer character. Adam Driver and Austin Butler also linked to the project. Leo says: This is very much its own movie. Were still working on itwere a ways away from production. It tips its hat to Heat but its an homage and it picks up the story from there. The book is already out there so there are no big secrets that Im divulging. Its set in the future and the past from that pivotal moment in what I think is the great crime noir film of my lifetime. Its one of those"
X Link 2025-12-03T19:30Z 726.1K followers, 38.5K engagements

"your email when Netflixs $83B deal for Warner Bros closes in Q3 2026"
X Link 2025-12-05T16:00Z 726.1K followers, 38.4K engagements

"RIP Frank Gehry legendary architect who passed away at XX. The Guggenheim Museum Bilbao he designed is a true masterpiece. One of the most complex and influential buildings of the 1990s. The backstory is so interesting: Bilbao de-industrialized through 1980s To replace the lost shipbuilding jobs the Basque government wanted to turn the Northern Spanish city into a tourist destination This included a new metro airport attractions and a centrepiece museum The Basque government agreed to pay $100m for the museum building and $20m to license the Guggenheim name Gehry pitched a wild swaying metal"
X Link 2025-12-06T02:06Z 725.9K followers, 35K engagements

"cocomelon playlists on spotify is another reason i hate cocomelon"
X Link 2025-12-06T21:59Z 726K followers, 8177 engagements

"Full details of Paramount bid:"
X Link 2025-12-08T15:53Z 725.9K followers, 18.7K engagements

"Paramount ends the day with a higher pump than Warner Bros"
X Link 2025-12-08T21:02Z 726K followers, 7742 engagements

"Steve Jobs on tech vs. media products. This is in 1996 after Pixars success with Toy Story and before his return to Apple. Jobs says new tech products can last X (maybe 10) years but a good story lasts forever and no amount of tech can turn a bad story into a good story"
X Link 2025-12-11T22:01Z 725.8K followers, 7427 engagements