[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

@bharathhelps "5. Pro Tip List exclusive SKUs or hero bundles per platform. If Meta ad runs and Zepto SKU sales rise thats your signal"
@bharathhelps on X 2025-07-23 04:54:50 UTC XXX followers, XX engagements

"Cash on Delivery seems like a gift. It brings in customers who dont trust you yet who are hesitant to share card details or dont know how online payments work. And you feel good seeing those orders pile up. Until they come back"
@bharathhelps on X 2025-07-25 03:48:53 UTC XXX followers, XX engagements

"4. Benchmarks to Watch - Amazon: 1030% lift during Meta or Google ad pushes - Flipkart: XXX% spillover effect - Q-commerce: 2040% uptick when timed right - Branded searches spike 2050% after ad bursts"
@bharathhelps on X 2025-07-23 04:54:50 UTC XXX followers, XX engagements

"I kept wondering why my ROAS kept falling on Meta and Google. Then it clickedmy ads werent just driving D2C. They were nudging buyers to Amazon Flipkart Meesho Blinkit Zepto Instamart. No attribution pixel no credit. But the lift is real. Here's how I track it 👇"
@bharathhelps on X 2025-07-23 04:54:47 UTC XXX followers, XXX engagements

"Some niches can recover returned products. But for many especially in beauty wellness perishables or fragile goods it's a double loss. No resale. No refund. Just regret"
@bharathhelps on X 2025-07-25 03:48:55 UTC XXX followers, XX engagements

"The mindset shift we needed: A sale isnt a win. A delivered product is. Were only profitable when the order reaches the customer and stays with them"
@bharathhelps on X 2025-07-25 03:48:55 UTC XXX followers, X engagements

"3. Ways to Measure Spillover ROI - Monitor branded search volume in Amazon Brand Analytics - Track sales lift across platforms during paid ad bursts - Use unique coupon codes or bundles per channel - Calculate blended CAC across D2C and marketplaces"
@bharathhelps on X 2025-07-23 04:54:49 UTC XXX followers, XX engagements

"@upamanyuacharya Totally see the merit in hero SKUs for velocity and focus. But without some level of diversification even a small edge from a competitor like better price faster delivery or fresher narrative can chip away fast. Feels like high risk high churn territory"
@bharathhelps on X 2025-07-23 04:18:16 UTC XXX followers, XXX engagements

"1. The Spillover Effect Shoppers see your D2C ads but often convert on marketplaces for convenience offers or trust. This shows up as branded or organic sales there. You think your ads failed they didn't"
@bharathhelps on X 2025-07-23 04:54:48 UTC XXX followers, XX engagements

"Heres the cost of one failed COD order: Customer Acquisition Cost Forward shipping Return shipping Damaged product Inventory loss Lost opportunity And sometimes even a demoralized team asking if this is worth it"
@bharathhelps on X 2025-07-25 03:48:54 UTC XXX followers, XX engagements

"What we are doing now Got the brand trademarked Registered on Amazon Brand Registry and Flipkart Brand Assure Reported unauthorized listings (screenshot above) Started gating the brand Took full control of catalog and pricing"
@bharathhelps on X 2025-07-23 07:13:58 UTC XXX followers, X engagements

"What hit hardest We were running Meta and Google ads to our D2C site. But customers checked Amazon Flipkart Blinkit Zepto And bought from unauthorized listings. We paid for the traffic. They pocketed the sale"
@bharathhelps on X 2025-07-23 07:13:58 UTC XXX followers, XX engagements

"2. Marketplaces dont allow Meta or Google pixels. No UTMs no click trails. Attribution gets lost. Your CAC looks inflated ROAS deflated"
@bharathhelps on X 2025-07-23 04:54:48 UTC XXX followers, XX engagements