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@theonlyhaitham "I've been leading CPG innovations commercialization for over XX years. Worked for P&G PepsiCo Unilever Mondelez Johnson & Johnson worked with and consulted CPG startups and founded a couple myself. The common mistake among all these companies is underestimating the probability and impact of unforeseen timeline risk. Teams are often overly optimistic to get leadership approvals on projects and struggle to face reality afterward. I always advocated for presenting and seeking approvals on the worst-case scenario inclusive of contingency. There is always an upside to this"
@theonlyhaitham on X 2025-07-22 15:01:59 UTC XXX followers, XX engagements

"Every CPG Founder should focus XX% of their energy on only one area for every revenue stage from $0-$250MM: 🧵 tldr; X. $X $100K: Product-Market Fit X. $100K $1M: Profitable Acquisition X. $1M $5M: Operational Efficiency X. $5M $20M: Channel Expansion X. $20M $50M: Team & Brand Moat X. $50M $100M: Portfolio & Velocity X. $100M $250M: Enterprise Infrastructure"
@theonlyhaitham on X 2025-07-24 03:06:16 UTC XXX followers, XX engagements

"@RosenZone Curious how you got the opportunity to invest that early Network"
@theonlyhaitham on X 2025-07-27 00:00:56 UTC XXX followers, XX engagements