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@lazereater "@emilhartela Reason No. 2: TPB has low and rapidly growing store penetration relative to its piers with only 14K stores for FRE and 1K stores for ALP with the average FRE store selling $XX a week and the average ALP store selling $XXX a week (second only to ZYN)"
X Link @lazereater 2025-10-08T00:57Z XXX followers, XXX engagements

"$TPB reminds me of the early days of $CELH and $MNST when they just starting to roll out into broad distribution. Check out @alppouch and @FrePouches"
X Link @lazereater 2025-10-12T16:54Z XXX followers, 191.4K engagements

"@SnubieDotCom @alppouch @FrePouches @TuckerCarlson It is sublime. Its subtler than the Velo+ watermelon which is still quite good. Reminds me of the coke vs. Pepsi taste test where just a little taste may make you think the Velo+ is better but after you savor it for XX min the Velo+ strong flavor is a bit much. FREs is perfect"
X Link @lazereater 2025-10-15T00:33Z XXX followers, XX engagements

"@emilhartela Reason No. 3: $TPB is very small relative to its piers with only a $1.7B market cap comparted to $PM at $250B and $BTI and $MO at around $110B"
X Link @lazereater 2025-10-08T00:59Z XXX followers, XXX engagements

"$TPB $MO $BTI $PM If you are interested in researching the growth of the nicotine pouch market you might want to check out this Herb Greenberg interview about $tpb. The $TPB discussion is about XX min in"
X Link @lazereater 2025-10-05T16:30Z XXX followers, 1146 engagements